by Hui Zhang

Two jewelry brands, Rosantica by Michela Penero from Italy and COLLEC from France, launched official flagship stores on JD.com to bring their world-class products to JD’s consumers.

The brands will introduce their classic collections through flagship stores. Rosantica will bring its handmade jewelry and bags to JD. COLLEC, whose name is derived from “Collective of Artists”, will bring its new jewelry collection COLLEC x LEXIE LIU “Meta Ego”, which was co-created with Chinese singer Lexie Liu. Meanwhile, the French brand will also release a new collection, Rubik’s X COLLEC, to celebrate the 40^th anniversary of Rubik’s Cube.

Rosantica Bags

The partnership with JD will empower the two niche brands to reach more Chinese consumers, taking advantage of its technology-based e-commerce solutions, from marketing to logistics, JD.com’s big data analysis, smart logistics, and supply chain management. Meanwhile, premium services including JD Luxury Express and 24/7 consumer service will ensure a seamless shopping experience.

Rosantica was founded in Milan in 2007 by renowned Italian designer Michela Panero. The brand retains the bejeweled design style in 1920s, inspired by ancient Rome, Greece and other classical cities. It makes full use of satin, velvet, pearls, and more to create exquisite jewelry and bags.

Rosantica jewelry

With a belief in design and creativity, COLLEC works with multi-cultural and multi-disciplinary group of talents to co-design each of its collections. COLLEC believes that outstanding outcomes stem from people with diverse backgrounds, thus each of the brand’s collections originates from partnership with talent from around the world, active in music, cinema, fashion or art.

“The introduction of the two niche brands will bring a variety of jewelry and other products to JD’s consumers and enrich our platform’s product categories,” said a spokesperson from JD. Meanwhile, JD will leverage its capabilities give the two brands exposure to more Chinese consumers,”

 

(zhanghui36@jd.com)

by Martin Li

Chinese smartphone maker OnePlus has set up special demonstration areas at 41 JD Home stores in cities including Beijing, Shanghai, Nanjing and Hangzhou.

JD Home is a brick-and-mortar store brand of JD.com, which sells a variety of quality computers, telecommunication devices and consumer electronics.

The announcement marks the start of offline channel cooperation between the two companies. Based on the cooperation, JD will give OnePlus access to its livestreaming technology and data resources, as well as one-hour delivery service.

Meanwhile, OnePlus will provide sufficient supplies, brand training, and promotion support to the stores.

The number of the stores which house the special brand area for OnePlus is expected to grow further.

“JD Home and OnePlus will pursue deep cooperation in supply chain and omnichannel, as well as omni-scenario marketing, in an effort to make it easier and faster for consumers to buy OnePlus smartphones and give them a better shopping experience,” said a representative of JD’s communications business unit.

“We will partner with JD Home to explore omnichannel marketing, making full use of our respective resources and advantages to improve customers’ shopping experience,” said a OnePlus spokesperson.

The two companies started close cooperation when OnePlus launched its OnePlus 5 Series. JD Home stores played host to its new phone launch in different forms such as pop-up stores.

In April 2020, OnePlus launched the inaugural sale of its flagship phone OnePlus 8 at JD Home stores in ten cities in China, including Wuhan in Hubei Province, Chengdu in Sichuan Province and Kunming in Yunnan Province, and Shanghai.

Established in 2013, OnePlus has attracted more than ten million users in 196 countries and regions, covering developed markets like the United States and West Europe.

 

（bjlihao3@jd.com)

 

 

by Vivian Yang

According to the data from JD, in 2020, the number of car brands that sell cars on JD Auto, JD’s online automotive selling platform, doubled YOY.

The JD Big Data Research Institute and 21^st Century Business Herald, China’s leading business media group, co-launched the JD Auto Consumption Ecosystem Report 2021 on Jan. 28, concluding that online platforms’ role in integrating the whole chain of automotive manufacturing, transportation, sales and services is crucial for the development of the auto industry against the odds of the pandemic.

“China’s auto market witnessed a robust bounce back in the second half of 2020 after COVID-19-caused sales to decline earlier in the year, with an increasing amount of  car sales and aftermarket services happening via ominichannel,” noted Hui Liu, Chief Data Officer of JD Big Data Research Institute, co-author of the report, during the online report release event.

When it comes to motorcycles, Gen Z and females become the fastest growing consumer groups. JD Auto’s data shows that consumers under 25 years old account for 28% of the overall motorcycle buyers on the platform. The number of female buyers increased by 61% YoY. They represent 39% of the overall motorcycle buyers on JD.com in 2020.

Tires and engine oil topped the list of auto aftermarket product sales, with transaction volume rising 24.8% and 9.7% respectively, reflecting the high speed growth of online market for auto products.

Brands such as Mobil, Shell, Pirelli and Michelin whose engine oil or tires are highly trusted, enjoy stable growth online via JD.com.

As China’s auto market has become increasingly mature. Consumption of car maintenance and insurance on JD is surging. By December 2020, JD Auto Service, JD’s omnichannel car maintenance chain had expanded to over 1,200 stores in 29 provinces, municipalities and autonomous regions across China.

The report also highlighted that consumers from China’s lower-tier cities and owners of new energy vehicles have high demand for arranging car maintenance via online platforms.

Additionally, sales of car-use electronics, cleaning and decoration products experienced rapid growth at the same time, with decorative products reaching 407% YoY sales increase in 2020, said the report.

 

(vivian.yang@jd.com)

by Rachel Liu

Chinese movie director Chuan Lu produced a mini-movie for JD ahead of Chinese New Year to promote the mobile phone service package provided by JD Mobile. Lu joined a sharing session at JD’s Beijing headquarters on Jan. 28 talking about the story behind this production.

Lu is famous for his movie works including Hoh Xil, The Missing Gun and City of Life and Death. He won Best Film Director at the Fourth Asian Film Awards in Hong Kong in 2010. The mini-movie he produced for JD, named The Longest Chess Game, is based on a real-life story about two train station agents who remained on duty during one Chinese New Year holiday.

The tier-5 train station, which is the smallest station in China’s railway system, had only two agents, and they needed to work in turn every 12 hours. To ease the young agent’s homesickness, the older encouraged him to play chess. Due to their work schedule, they could only make one move every 12 hours when they returned from duty, and the game ultimately helped them find pleasure and comfort in the isolated place.

The mini-movie has a special resonance in China, where hundreds of thousands of hard working station agents, engine drives, couriers, medical workers and more people remain on duty during Chinese New Year each year so that other Chinese people can enjoy a happy, safe and convenient festival.

JD Mobile would also like to provide peace of mind for customers shopping through its comprehensive service package.

During the sharing session, which was widely welcomed by JD employees, Lu talked about his idea for producing this movie: “This story is about the ordinary people’s insistence behind our daily lives. I hope that through this story, the audience can also feel the same spirit of JD’s consistent services, which aim to provide customers the best shopping experience. I also wish to pay my tribute to the people who have sacrificed their own time and efforts to make other people’s lives happier.” Lu also share his experience of making films for different international enterprises, and answered questions from JD’s employees.

JD’s mobile phone service package includes five services: 30-day return, one-hour delivery, free trial for 7 days, trade-in and “30365” service. The “30365” service means that customers can get a full refund if their phones have hardware problems within 30 days after the orders were made, or get a brand new product if there are problems within 365 days. When the service was launched last August, orders of mobile trade-in services on JD increased over 50% compared with the week prior to the launch.

 

(liuchang61@jd.com)