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JD and Mars Launch C2M Pet Products for Cat

Posted on Aug 21, 2020Dec 1, 2022 by Ling Cao

by Ling Cao

JD.com and Mars, a U.S. food manufacture, launched a high-end C2M cat food product, the Nutro.Max, during a press conference on August 18^th.

Leveraging JD’s trove of consumption data, Nutro, the pet brand under Mars, has forecast pet owners’ demand for “high percentage of meat, “high crude protein”, “pay attention to cats’ gastrointestinal management” and “no grain and natural”. Based on these insights, Nutro has selected fresh chicken meat, and the product consists of over 80% of animal protein and is grain-free, which perfectly fit cats’ eating habits and ensures no burden on their digestive systems.

“We found that tailored and personalized products have gradually become a new consumption trend,” said Lizhen Liu, president of JD FMCG. “JD has rich experience in C2M projects, and Mars has insight into the pet industry and product research. Our combined strengthens will help us conform to customer’s new needs and create a better life for pets.”

Yinghua Niu, president for Mars Pets Nutrition in China said, “Mars has created a new production channel specifically for this product. The joint cooperation with JD will further enhance our brand’s core influence.”

During the press conference, both parties have deepened partnership in areas such as omnichannel, product planning, marketing, as well as digital exploration.

(ling.cao@jd.com)

Photo Gallery: This Week at JD (August 17-August 21)

Posted on Aug 21, 2020Sep 5, 2022 by Yuchuan Wang

JD and Loufan county in Taiyuan city, Shanxi province, signed a partnership on August 20^th, to launch the first county-level JD Farm demonstration base in order to build a model for the digitization of the agricultural industry. Leveraging satellite and remote sensing multispectral imaging technology by drones, JD will help Loufan analyze the growth of key crops, forecast crop yield and alert for floods and insect infestation.

On August 18^th, JD and Wanda Hotels and Resorts opened a hotel in Ningbo, Zhejiang province. The two parties have designed 40 JD themed hotel rooms, in which everything from toiletries and wireless chargers to home appliances are all from J.Zao, JD’s private label.

On August 18^th, JD Health, the healthcare subsidiary of JD.com launched “family doctor” services based on an “internet +healthcare” model. This new type of telehealth service is tailored to the needs of an increasing number of Chinese families seeking more timely, consistent and comprehensive healthcare support. Up to eight family members may share a “family doctor” service package which includes unlimited 24/7 online medical consultation support, medical consultation with experts within 48 hours, making face-to-face appointments with famous doctors from 3A hospitals, getting constant and personalized health management advice and more.

Coach opened a flagship store on JD on August 16^th. The opening of the store marks a further expansion of JD’s partnership with the American brand, following the hugely successful operation of JD’s first-party Coach store.

JD announced that it has entered into a definitive agreement that JD Logistics will acquire a controlling interest in Kuayue Express, a renowned modern integrated express transportation enterprise specializing in “limited-time express service” in China, for a total consideration of RMB 3 billion through a combination of acquiring existing shares and subscribing for newly issued shares of Kuayue Express, subject to customary closing conditions.

JD Builds Integrated Quality Control System for Imported Food

Posted on Aug 20, 2020Oct 1, 2021 by Ling Cao

by Ling Cao

JD Fresh, the fresh food business under JD.com, announced an integrated system to monitor and ensure the safety of imported food.

According to industry data, since July, there have been at least 10 cases in which food packaging had been found to have traces of COVID-19, all concerning imported frozen and fresh produce. Ensuring safety of these products requires the participation of multiple stakeholders, including government, food manufacturers and operators, as well as customers.

“Food hygiene and monitoring is always top priority for JD, especially during COVID-19. JD has launched a comprehensive control system to guarantee food safety,” said Yishen Tang, head of JD Fresh.

JD Fresh has already invested over RMB 100 million yuan in fresh food quality assurance, covering food sampling tests and monitoring, warehouse and employees’ testing, and has developed detailed plans and reporting standards. It has also set up measures in supply chain, fulfillment and post-sales. As a result, all of the imported food from JD’s warehouses have tested negative for COVID-19.

JD Fresh has also leveraged blockchain technology to provide more transparency to consumers as it relates to product quality. By scanning a QR code, customers can view the entire life cycle from raw materials harvesting to production, quality control, all the way down to the last mile, through a combination of videos, images or text files.

(ling.cao@jd.com)

JD Auction Festival: Auction Everything

Posted on Aug 20, 2020Sep 20, 2022 by Vivian Yang

by Vivian Yang

On August 19^th, JD kicked off its Fourth Auction Festival. “Auction Everything” is the slogan for this year’s festival. Over 210,000 items with a total value of over RMB 10 billion yuan will be auctioned online during the festival till August 27^th.

A number of mind-blowing auction items will be presented to over 400 million JD users, many of whom are high-end customers and potential bidders for high-value auction items. For example:

Over RMB 10,000 yuan Xuanwei ham, a dry-cured ham from Qujing Prefecture of Yunnan province with an over 250-year history dating back to 1766;
Near RMB 7,000 yuan Black Swan Luxury (high-end brand under popular cake maker Holiland) cake;
RMB 9,999 yuan king crab set;
570,000 bottles of alcohol with a total weight of 140 tons;
880,000 pieces of wild ginseng;
A Huanghuali couch-bed from the Ming Dynasty starting at RMB 8 million yuan;
182 cars starting at RMB 3,000 yuan;

What worth mentioning is that large-bid auction items such as land, houses, equity and creditor’s rights are also included in the auction festival. These auction events have attracted wide public attention as the initial price of these items has surpassed RMB 100 million yuan. Though the bidding process is conducted online, many viewers said the process is so intense that they even held their breath on the other side of the screen.

At the same time, court auction will be carried out during the festival. An array of assets from over 1,500 courts and 35 customs offices will be auctioned via livestreaming and VR services on JD, a format that ensures transparency and efficiency in disposing assets from legal affairs.

(vivian.yang@jd.com)

JD’s Annual Mobile Phone Festival Saw Record-Breaking Sales

Posted on Aug 20, 2020Oct 4, 2021 by Rachel Liu

by Rachel Liu

On August 18^th, the curtain closed on JD’s annual Mobile Phone Festival with record-breaking sales. Many brands performed remarkably well during the festival. JD also upgraded its service package, which was greatly welcomed by customers. The fourth “Golden Mobile Phone Awards” held by JD was also announced on August 16^th. Products from 13 top mobile phone brands joined participated.

Most popular brands and products

During this JD Mobile Phone Festival, top 10 brands ranked by sales are Honor, Apple, Huawei, Xiaomi, OPPO, vivo, OnePlus, Philips, Samsung, and K-Touch. Top three products ranked by sales are Honor 20 Lite, iPhone 11, and Honor 20 Pro.

JD’s full-price trade-in service for iPhone products attracted many customers. Customers who opt into the program can buy the full-price trade-in version of iPhone, and have the chance to deduct the full price of the iPhone off the purchase of the next newly released model of iPhone. JD also provided coupons for Apple products: customers can save as much as RMB 2,500 yuan for iPhone 11 series phones, and iPhone SE was RMB 2899 yuan with coupons. Additionally, sales of Apple Watch increased 158% YOY, and sales of Apple’s original accessories increased 154% YOY.

Sales of Honor increased 121% YOY. The service package provided by JD saved over RMB 30 million yuan for Honor customers. Sales of Huawei increased 111% YOY. In terms of number of phones sold, Huawei Mate30 Pro 5G ranked No.1 among 5G mobile phones. Followers of Huawei first-party stores on JD surpassed 40 million.

Gaming phones again received great popularity and saw sales increase 180% YOY. ROG ranked No.1 for both sales and sales amount among the gaming phone brands.

Upgraded mobile phone service saved time and money

On August 5^th, JD launched an updated service package for mobile phone buyers, which includes five services: 30-day return, one-hour delivery, free-trial for 7 days, trade-in and “30365” service. One week after the launch, orders of mobile trade-in services on JD increased over 50% compared with the week prior to the launch.

During the Mobile Phone Festival, the 30-day return policy saved over RMB 100 million yuan for customers. JD provided over RMB 20 million yuan of subsidies for customers using the trade-in service. Over 1,000 products joined the “30365” service. Over 150,000 customers went to JD Home, JD’s offline retail experience store to experience the services.

The forth Golden Mobile Phone Award

The Golden Mobile Phone Awards are based on JD’s big data and comments from industry media, rewarding brands and products that can best meet customers’ demands. 13 brands including Huawei, Apple, Honor, vivo and more joined the competition. The awards are designed specifically to reflect customers’ preferences and needs. Below are some results:

Most Beautiful Phones:

Apple iPhone 11 purple
Huawei nova 7 Pro color #7
Meizu Pro green
Redmi K30 Racing mint green

JD Earnings: CSO Jon Liao on JD’s Investment Strategy

Posted on Aug 20, 2020Aug 19, 2021 by Ella Kidron

by Ella Kidron

JD has announced a handful of important investments recently in several categories across the business. On August 17^th, during the call to articulate JD.com’s second quarter 2020 earnings results, JD.com CSO Dr. Jon Liao succinctly summarized the company’s investment strategy.

Dr. Liao said, “We are committed to investing in companies which are complementary in terms of scale, scope, capability and long-term business value to build long-term strategic value.” He added, “We will continue our strong investment in lower-tier cities, supply chain and infrastructure.”

On May 28^th, the company announced a strategic investment in Gome Retail, one of China’s largest electronics chains. The cooperation between JD and Gome is a further deepening of the cooperation between the two sides after Gome’s official flagship store launched on JD.com earlier in the year. According to the agreement, leveraging both parties’ online and offline advantages over the years, the two sides will achieve more synergies and better supply chain integration, as well as resource sharing in logistics and installation services, and other business-related aspects such as financial services.

JD announced an investment in Li & Fung on July 31^st. Li & Fung is a giant in global supply chain solutions, based in Hong Kong. According to the announcement, JD and Li & Fung will develop in-depth cooperation in digital supply chain and private label, among other areas. Li & Fung is a leader in global supply chain, and this partnership marks an important initiative in JD’s digital supply chain efforts.

Continuing its leadership in the home appliances space, in late July, JD also announced the completion of its acquisition of the remaining 54% of equity in 5STAR, which when combined with the previous 46% stake makes 5STAR a wholly-owned subsidiary. 5STAR is the largest home appliance chain store in China, only next two Sunning and Gome. JD and 5STAR have partnered since 2017, and became building 5STAR Omnichannel Experience Stores in 2018 in cities such as Luoyang, Hangzhou, Cixi, Wenzhou and more. On August 12^th, at a press conference held in Nanjing to mark JD’s official ownership of 5STAR, JD announced a plan to open 20 JD E-SPACE experience stores in first tier cities by 2025, along with 300 home appliance flagship stores in prefectural cities and 5,000 stores in towns and villages. Importantly, the plan will further JD’s push into the lower-tier cities and expand Chinese consumers’ access to high quality goods and services.

As far as logistics is concerned, on August 13^th, JD announced that it will enter into an agreement to acquire a controlling interest in Kuayue Express, an integrated express transportation enterprise specializing in “limited-time express service” in China for a total consideration of RMB 3 billion yuan (through a combination of acquiring existing shares and subscribing for newly issued shares of Kuayue Express). JD Logistics CEO Zhenhui Wang said in the announcement, “Collaborating with Kuayue Express advances our integrated supply chain management, technology initiatives and service expansion to third party merchants. We will leverage our respective advantages and the synergy the collaboration creates to enhance the client experience and increase overall supply chain efficiency for JD and society at large.”

On August 11^th, JD officially completed its investment in China’s fourth largest convenience store chain, Xiamen Fook Chain Store Management Limited Company (Fook Convenience Store). The investment is JD’s first in the chain convenience store industry and is an upgrade of the company’s existing partnership with Fook. Leveraging the investment in Fook, JD plans to further expand the omnichannel strategy for its supermarket business. Fook will supplement JD.com’s online retail business, improve last-mile delivery, and increase user loyalty. The two parties will explore “e-commerce + convenience store” model initiatives, such as social group buying, O2O, omnichannel fulfillment and more.

As to the reason for the announcement of these investments at such a steady clip, JD CFO Sandy Xu explained, “There are quite a number of investments or acquisitions announced recently…simply because a lot of these investment activities were delayed because of the pandemic in Q1.” She emphasized that JD’s strategy in terms of M&A has not changed.

(ella@jd.com)

JD and Loufan County to Launch “JD Farm County Demo Base” to Promote Digital Agriculture

Posted on Aug 20, 2020Oct 29, 2022 by Yuchuan Wang

by Yuchuan Wang

JD Logistics and Loufan county in Taiyuan city, Shanxi province, signed a partnership on August 20^th, to launch the first county-level JD Farm demonstration base in order to build a model for the digitization of the agricultural industry. The project uses JD’s expertise in e-commerce and informatization technologies such as big data, AI, cloud computing and IoT.

“We hope to empower agriculture with digital management tools and eventually help farmers sell quality produce at the best prices. Leveraging JD’s supply chain and e-commerce abilities, we bring produce directly from farms to consumers’ tables,” said Zhiwei Qiao, head of JD Farm, on the signing ceremony.

Loufan is famous for its potatoes and rice. Leveraging satellite and remote sensing multispectral imaging technology by drones, JD will help Loufan build a digital map that is able to analyze the growth of key crops and forecast crop yield. The technology can also be applied to build an alert system for floods and insect infestation.

JD will help Loufan build a digital map that is able to analyze the growth of key crops and forecast crop yield — *Loufan county, Taiyuan city, Shanxi province*

JD Logistics’ digital agriculture management platform will collect real-time farming data, encrypt it with blockchain technology and integrate the information into a QR code on product packages. Blockchain-enabled traceability will give consumers peace of mind as they have full visibility into production information and can trace the origin of the product.

In addition to helping Loufan digitize the agricultural production process, JD is determined to help local products sell across the nation. JD will open its logistics and supply chain technology and operations experience and empower local supply chain development through building JD’s Loufan logistics center and cloud warehouse solution. The company will help train and cultivate over 3,000 logistics and supply chain professionals in Loufan.

JD will also provide its e-commerce resources including marketing resources, social e-commerce tools, livestreaming platform and livestreamers to help local producers build their own brand image, and thus attract more favorable prices.

As a trend for the agricultural industry, digitization will help farmers make more informed decisions and improve productivity. Since 2018, JD Logistics began its JD Farm project which empowers traditional farms with intelligent tools. So far, the company has cooperated on nearly 30 farm projects nationwide. Forty percent of JD Farm’s employees have an agricultural education background.

(yuchuan.wang@jd.com)

JD and China Telecom Launch Joint Membership Card

Posted on Aug 19, 2020Sep 28, 2022 by Rachel Liu

by Rachel Liu

On August 18^th, JD and China Telecom jointly launched the “JD PLUS x China Telecom Membership Card”. Customers who buy the membership card can enjoy benefits of both JD PLUS (JD’s premium membership program) and China Telecom, and potentially other platforms. This marks the first cross-membership project in China between an e-commerce company and a mobile network operator.

Customers can buy the cross-membership card for RMB 198 yuan/year to enjoy the China Telecom PLUS membership (worth of RMB 199 yuan/year) and JD PLUS membership (worth of 198 yuan/year). The first 80,000 customers can enjoy a discounted price of RMB 148 yuan. JD PLUS members can enjoy 12 benefits each year including shopping coupons worth RMB 1,200 yuan, coupons for delivery worth RMB 360 yuan, and more. China Telecom PLUS members can enjoy RMB 15 yuan of coupons each month, which can be used towards mobile phone top up or shopping on JD. If customers do not want to receive the China Telecom coupons, they can also enjoy the iQIY (popular video website in China) VIP or Tencent Video membership for one year instead.

In addition to the cross-membership with China Telecom, JD has been building innovative projects with mobile network operators. During the 2019 Singles Day (November 11^th ) Shopping Festival, JD and China Telecom jointly launched the first online 5G data package. JD and China Mobile also signed a 2019 5G service partnership to jointly provide 5G data packages, 5G experience service, trade-in services for 5G phones and 30-day trial services. Following the partnership with China Telecom, JD is also discussing membership projects with China Mobile and China Unicom, the other two main mobile operators in China.

(liuchang61@jd.com)