JD to Establish Unmanned Distribution Institute in Jiangsu Province

by Vivian Yang

JD Logistics has chosen Changshu, Jiangsu province as the location to establish its Unmanned Distribution Research Institute, to carry out a series of autonomous delivery research projects. The collaboration is part of the innovative incubation programs of Changshu National University Science and Technology Park.

This institute will focus on smart logistics solutions such as smart warehousing, automated logistics and autonomous delivery vehicles.

Qi Kong, Chief Scientist and head of Autonomous Driving at JD Logistics introduced that JD will build Changshu into the world’s leading advanced logistics city with multiple autonomous delivery zones, which will be connected and eventually develop into a street network enabling greater scale of autonomous delivery services.

During the fight against COVID-19 earlier this year, JD Logistics deployed its delivery robots to support delivery tasks in Wuhan, the first epidemic epicenter in China.

 

(vivian.yang@jd.com)

JD Super Joins Hands with Leading Beverage Brands to Form “Beverage League”

by Rachel Liu

On July 17th, JD Super, JD’s online supermarket, joined hands with over 10 leading beverage brands including Coca-Cola, Pepsi, Nongfu Spring, evian and more, to form the “Beverage League”. The initiative is intended to promote the development of beverage traceability and omnichannel supply chain through opening up JD’s smart supply chain, omnichannel sales and marketing ability.

The initiative aims to empower beverage brands in the following four aspects:

  • Leverage JD’s big data to help brands create popular C2M products;
  • Integrate JD’s online and offline marketing abilities to support beverage brands;
  • Open omnichannel smart supply chain to brands to improve supply chain efficiency;
  • Improve customer loyalty through comprehensive user operations.

JD Super will promote the beverage traceability program to provide customers with high-quality beverage products. JD Super will focus on promoting natural mineral water by setting up a designated area of the JD platform and developing a ranking of products in the category. JD Super will also leverage over 4,000 offline stores of its key supermarket partners, to help brands develop more comprehensive B2B and B2C supply chains.

This June, JD worked with C’est bon to expand one-hour delivery to Beijing, Tianjin and Hebei province. JD Super’s Omnichannel Fulfillment program has already achieved  one-hour delivery in over 160 cities, and covered over 200 cities. JD Super recently launched a “scheduled purchase” service for beverages, which means customers can break their orders into weeks or months, and have JD Logistics deliver the products according to the schedule so as to mitigate storage space and product expiration concerns.

A Nielsen report shows that from January to May 2020, JD Super accounted for 60% of B2C beverage market in China. In the category, bottled water and carbonated beverages accounted for 63% and 62% respectively. JD’s market share increase also surpassed the average B2C market increase of beverage industry in China.

 

(liuchang61@jd.com)

JD Opens “Loft” Space on App to Enable Merchants Build VR Shopping Zone

by Yuchuan Wang

JD.com, China’s e-commerce giant, has opened a “loft” space for online stores on its app, where merchants can build their own VR shopping functions leveraging a series of tools provided by JD. Consumers can access the loft space simply by scrolling down on individual stores’ homepages.

With more and more adoption of 5G, consumers have accustomed to shopping online through short videos, AR/VR and 3D shops. But most of the merchants are not equipped the ability to build VR shops and 3D virtual shopping guides. The “loft” initiative provides an additional marketing scenario to merchants and equips them with technology capabilities. Templates, online customization of VR scenarios and 3D virtual shopping guides are among the tools provided free-of-charge to merchants on JD.

For example, in Haier’s flagship store, consumers can view home appliances in “real” set-ups through the VR living room, VR kitchen and VR bedroom in the loft space, and buy with a single click.

Haier’s flagship store

Popular snack brand “Three Squirrel” designs its loft space as a “tree house for snacks” where consumers can interact with the brand through games, watching videos and more. The fun and interactive elements are expected to help raise overall consumer loyalty.

Popular snack brand “Three Squirrel” designs its loft space as a “tree house for snacks”

The new offering currently covers product categories including computers and digital, telecommunications, beauty, furniture, FMCG, books and more. It helped raise customer in-store duration time by 50% within the first month of launch. Compared with typical stores, the order conversion rates of the stores taking advantage of loft space are three-to-four times higher.

Jiandong Pei, vice president at JD Retail said, “JD is committed to bringing the best shopping experiences to our consumers and assisting merchants to grow on our platform. We will keep innovating e-commerce shopping scenarios and driving the upgrade of traditional online shops.”

 

(yuchuan.wang@jd.com)

Dr. Shen Participates in WEF Issue Briefing on Global COVID-19 Recovery

by Vivian Yang

On July 16th, Dr. Jianguang Shen, Chief Economist of JD Digits was invited by the World Economic Forum for an online issue briefing session open to global media. He was joined by another four chief economists from across sectors to share their views on the global economic outlook.

Speakers:

  • Paul Donovan, Chief Economist, UBS
  • Beata Javorcik, Chief Economist, European Bank for Reconstruction and Development (EBRD)
  • Jianguang Shen, Chief Economist, JD.com
  • Ludovic Subran, Chief Economist, Allianz
  • Saadia Zahidi, Managing Director, World Economic Forum

Moderated by

  • Adrian Monck, Managing Director, World Economic Forum

China in many ways has been months ahead of the rest of the world in its experience of the pandemic. China’s economic recovery was a focal topic of the one-hour discussion. In his opening remarks, Shen shared two positive signals regarding the rebound of China’s economy: The just-released GDP growth of 3.2% in Q2 which is above expectations, and a surge in the Chinese stock market. The The New York Times cited Shen’s comments from an interview, “The economy is definitely on the mend,” to attest that a cautious optimism is emerging in China’s economy. However, he also pointed out during the briefing that there is an imbalance existing in the growth between a quick bounce back of production and a sluggish return of demand.

China’s economic recovery was a focal topic of the one-hour discussion.

On the topic of COVID-19’s impact on global supply chain, Shen noted that the production chain relocation is already happening with growing investment and trades pivoting to Southeast Asia. By this June, ASEAN has jumped to be China’s largest trading partner, followed by the EU and the US.

By this June, ASEAN has jumped to be China’s largest trading partner, followed by the EU and the US.

In terms of the distribution of the pandemic’s impact on Chinese people’s lives, Shen pointed out that big data shows low-income people have been impacted the most as their income is growing slower than higher-income groups. Consumption recovery is currently stronger in major cities, which is “a departure from the past consumption pattern in which stronger consumption growth is more often seen in lower-tier cities”.

In terms of the distribution of the pandemic’s impact on Chinese people’s lives

Ludovic Subran, Chief Economist of Allianz also addressed the concern as to the behaviors of the consumers, noting that because of strict lockdowns across the world, people are forced to save and it is hard to know when they are going to consume.

Beata Javorcik, Chief Economist of EBRD, expressed concerns about the recession of globalization, as governments are spending a lot of money to help firms in their countries and setting tariffs for imports without a free-trade commitment from G20 that was in place early on during the financial crisis, there is a worry that “the world will sleep walk into protectionism.”

When asked what lessons others can learn from China in economic recovery from the pandemic, Shen said that it’s essential for the government to continue to open up, to further liberate the financial market, and to welcome foreign companies and foreign direct investment.

Paul Donovan, Chief Economist of UBS has noticed that some governments are using the current economic halt to reflect and built more sustainable projects. More importantly, Donovan said the pandemic has accelerated the structural change of the Fourth Industrial Revolution as work and life activities are all localized such as working from home and remote learning.

“As we emerge from the crisis, the quality and direction of economic growth must take primacy over its speed. In this new paradigm, we need metrics beyond GDP and an updated policy toolkit to ensure that future growth is inclusive and sustainable, and provides opportunity for all,” said Saadia Zahidi, Managing Director, World Economic Forum.

On this front, JD.com put immense resources towards supporting the economy and society throughout the pandemic, such as helping farmers and small business to sell their products online or offline, offering job opportunities for new graduates and giving temporary positions to staff from offline stores, restaurants, cinemas through employee-sharing initiative, providing free online medical consultation around the clock, sourcing and transporting medical supplies to other countries in need, promoting the circular economy by strengthening partnership on environmentally friendly packaging and more. (Click here to watch the replay of the session.)

 

(vivian.yang@jd.com)

Photo Gallery: This Week at JD (July 13-July 17)

JD Retail signed a partnership with Tencent Games’ King Pro League (KPL) e-sports tournaments for Honor of Kings, China’s most popular game

On July 15th, JD Retail signed a partnership with Tencent Games’ King Pro League (KPL) e-sports tournaments for Honor of Kings, China’s most popular game. The partnership will focus on the development of the tournaments itself, and also involve extensive collaboration in event promotion, user expansion, fan interaction, and more.

Wang Feng, a Chinese star rocker, has joined JD Live exclusively as Chief Livestreaming Officer.

Wang Feng, a Chinese star rocker, has joined JD Live exclusively as Chief Livestreaming Officer. On July 15th, over RMB 200 million yuan of products were sold in his livestream debut on JD in four hours.

 

Guangquan He, a courier at JD’s Chengdu Yingmenkou delivery station celebrated his 60th birthday,

On July 15th, Guangquan He, a courier at JD’s Chengdu Yingmenkou delivery station celebrated his 60th birthday, as well as the official date of his retirement from JD.com. He had been working at JD as a courier for 10 years, trained nearly 100 new couriers, and sent out nearly 300,000 packages. Click to read his detailed story.

 

Turkish leather brand Manu Atelier’s official first party flagship store on JD.com opened.

On July 13th, Turkish leather brand Manu Atelier’s official first party flagship store on JD.com opened. It is the brand’s first store in China, online or offline. The brand’s bags have been frequently spotted on the arm of Kate Middleton, Gigi Hadid, Sarah Jessica Parker and more.

 

Japanese fashion jewelry brand AHKAH launched a flagship store on JD,

On July 15th, Japanese fashion jewelry brand AHKAH launched a flagship store on JD, choosing JD as the first online platform to partner with in China. In addition to this iconic series, JD’s buyers also selected products that meet Chinese customers’ preferences based on JD’s big data, including the fairy tale collection, fil rouge series, première étoile series, and more.

 

Chinese Star Rocker Sold RMB 200M+ of Products through JD Live

by Yuchuan Wang

On July 15th, Chinese star rocker Wang Feng did his first livestreaming on JD, China’s largest retailer, as the Chief Livestreaming Officer for JD’s flash sales. The 4-hour livestream attracted over 9.15 million views and sold over RMB 200 million yuan (US$ 28.6 million) of products.

Chinese star rocker Wang Feng
Wang Feng on JD Live

As e-commerce livestreaming becomes a phenomenon in China, more and more celebrities are becoming livestreamers, but not all of them can easily succeed. It depends on their ability to effectively convert their fans to consumers.

“Only by recommending the right product to the right person, can livestreaming leverage the celebrity effect on sales.” said Guowei Zhang, head of JD Live. To this point, not only JD provided a list of recommended products based on big data, but Wang Feng also joined the planning, product selecting and marketing processes.

“Only by recommending the right product to the right person,
Wang Feng’s livestreaming room

His livestreaming introduced over 30 products from a variety of categories such as food, baby products, home and daily-life products, electronics, computers and beverages, covering brands of Huawei, Philips, Lenovo and many more. Wang Feng was well-prepared for the livestreaming, and indicated that he is attentive to consumer needs, while sharing his own experience.  He had strong knowledge of the products he sells, in terms of functions, specifications and brand histories.

“In my livestreaming room, it’s my duty to provide the best products at the lowest price.” said Wang Feng, during the livestreaming.

Wang Feng is husband of Zhang Ziyi, an international movie star.

 

(yuchuan.wang@jd.com)

 

JD Won an International Art Design Award

by Ling Cao

JD won the C-IDEA Design Award, an international student competition that collects design works from around the world in different design categories. For the artwork, JD has made optimized the design of its PDA (Personal Digital Assistant) for JD couriers. The PDAs are used to deal with parcel delivery and collection every day. The design adjustments improve work efficiency and make their day more joyful.

Tao Di, design director of the User Experience Design Department at JD Logistics (LUE), said, “We leveraged data and research to turn a traditionally cold tool into a warm partner. This is not just to improve functions, but more importantly to improve how couriers feel when they use them.”

Specifically, they made several major improvement recommendations, and are trying to make them practical, including making the homepage banner blue based on the idea came from research about interfaces used specifically under strong outdoor light, and the dark light in the corridor. The research finds that the color blue can make users enter a calm and focused state more quickly. Other recommendations include cartoon designed icons, regular and more logical layouts for each function, smart route planning, smart measurement function, and virtual badges employees when they make progress or reach milestones.

JD has made optimized the design of its PDA (Personal Digital Assistant) for JD couriers.

 

(ling.cao@jd.com)

Gome App Launches JD Super’s First-Party Consumer Goods

Gome App has launched nearly 20,000 SKUs of JD Super (JD’s online supermarket) ’s first party consumer goods, including packaged foods, beverage, maternal and baby products and more. JD Super will provide logistics and after-sales service. In the future, the products will be promoted through social e-commerce and livestreaming.

The move marks a deeper cooperation following the establishment of Gome and JD’s strategic partnership. Gome launched a third-party flagship store on JD this March. On May 28th, JD announced a strategic partnership with Gome Retail focused on product purchase and sale, logistics and financial services, and more. JD will also buy $100 million worth of convertible bonds from Gome.

“Launching non-home appliance products on Gome is a key step to expand our product categories and enhance our omnichannel advantages.” said Junzhou Wang, CEO of Gome Retail. “The initiative enables more customers to enjoy JD Super’s first-party products and service from a new channel. We hope to reach out to more customers through our long-term partnership with Gome.” said Ting Qi, head of Procurement Center, JD FMCG Omnichannel

In the future, the two sides will achieve better integration on supply chain, and continue to empower each other in products, services, and traffic.