by Yuchuan Wang
On April 10th, the first JD Convenience Store offering an in-store bakery opened in Beijing. Products such as doughnuts and bread are baked onsite at the store. The JD Convenience Store brand plans to introduce additional combined store formats in the future to meet the diversified needs of consumers.
Unlike common convenience stores which mainly provide prepacked products and cooked meals, the newly opened JD Convenience Store with a bakery is a solution to respond to the needs of the neighborhood. The store is in an office building, and its meal solutions for breakfast, afternoon tea and dinner are extended with the addition of the bakery. In order to ensure quality and freshness, the store uses only high-quality ingredients and has a strict process to select and train its bakers, who are required to develop new offerings regularly to meet consumers’ changing tastes. The store offers cake customization, which is also expected to attract more consumers.
“JD helped me position and design the store. The team also worked with me to design a product selection that would meet the demands of white collar professionals. I believe the introduction of an in-store bakery will help attract more customers” said Ms. Zhou, the store owner.
“Leveraging JD’s strengths in merchandise, service and technology, we have enabled JD Convenience Store solution to integrate multiple store formats,” said Enlong Ba, general manager of retail business at JD New Markets. “In the future, our partners can freely select appropriate store functions according to neighborhood consumption demands combined with investment and profit considerations, and build diversified convenience store formats.”
JD Convenience Store is the offline innovative store brand under JD New Markets. It provides a one-stop solution to shop owners covering branding, design and management, supporting store location and product selection, operations and value added services, and more.
