JD.com Singles’ Day’s “Peak 28 Hours” See Exciting Beginning

Posted on by Yiming Yan

by Vivian Yang, Yiming Yan and Yuchuan Wang

JD.com’s Singles’ Day Grand Promotion reached its “Peak 28 Hours” at 8 pm on Nov 10. In the first 10 minutes of this period, the company saw the transaction volume of 87 international beauty brands increase 200% year on year, and tens of millions of electronic products were sold. Transaction volume of Apple products surpassed RMB 1 billion yuan in just one minute.

Since last Singles’ Day, JD.com began kicking off the promotion 4 hours before midnight, allowing consumers to place orders without having to pull an all-nighter.

Sales data indicates robust consumption vitality. In the first ten minutes, transaction volume of cell phone brands including Xiaomi, Huawei, Honor, OPPO, Samsung and more soared by more than 200% year on year. Transaction volume of BVLGARI, CELINE, FENDI, LOWEW and more top fashion brands increased 18 times year on year. Over 1,500 marketplace merchants for fresh food and 200+ merchants for pet products doubled their sales.

Imported products are also favored by consumers. The transaction volume of over 500 overseas brands on the company’s import product platform JD Worldwide grew more than 100% year on year, and that of national pavilions rose 3.2 times. Health consumption also maintains strong momentum. In the first minute, Swisse and BYHEALTH sold more than 100,000 items.

China’s lower-tier markets also showed strong purchasing power. Tier 4-6 markets grew fastest in transaction volume, with over 25 percent year-on-year growth in home appliance orders. J.Zao, JD’s private label brand saw sales surge in the first 10 minutes, with transaction volume of food and beverage products increasing 303% and home appliances increasing 278%.

This Singles Day Grand Promotion has not only ignited consumers’ enthusiasm for shopping but is also bringing growth opportunities for brands and merchants. Consumers purchased more than 10 million electronic products in the first 10 minutes, driving more than 4000 third-party merchants to double their transaction volume. Additionally, over 500 agricultural specialty shops saw transaction volume increase over 100 percent year on year.

One-hour delivery was provided by JD’s on-demand retail businesses including JDDJ and Shop Now, both of which allow consumers to place online orders, followed by delivery from physical stores to their doorsteps. In the first 10 minutes of the “Peak 28 Hours,” users who received JDDJ and Shop Now delivery orders increased 100 percent nationwide.

With the theme of “For a More Solid Life” this year, JD’s annual promotion aims to provide consumers with reasonable prices and excellent customer service while fostering tangible growth for merchants. The 11-day promotion will last until 24:00 on November 11.

 

(yanghan6@jd.com, yanyiming1@jd.com, wangyuchuan@jd.com)

JD Auto Deepens Partnership with Continental Tires

Posted on by Yiming Yan

by Yiming Yan

JD Auto and Continental Tires signed a cooperation-upgrading agreement on November 7 at the headquarter of JD.com, under which the two parties would co-build a socialized fulfillment network.

The fulfillment network will integrate Continental Tires’ dealer system with the warehousing and distributing system, using data to reduce the circulation times of tires to cut fulfillment costs while improving turnover efficiency. The network will also help dealers to mitigate overstock and shorten the sales cycle.

The two parties will share their inventory data in 25 Continental Tires front-end warehouses and consumers in Beijing, Shanghai, Guangzhou, and other major cities would enjoy one-hour delivery service.

JD will launch a full range of Continental Tires productions, making it the most comprehensive platform for Continental Tires SKUs. In addition, JD Auto’s over 1400 high-standard stores and 27000 third-party stores will also provide after-sale service for the German Brand.

Haifeng Chen, general manager of JD Auto thinks highly of the partnership noted that JD Auto’s supply chain and Continental Tires’ warehousing and distributing system are like two pieces of the puzzle, and the cooperation between the two sides will work out a perfect blueprint.

During JD’s Singles Day Grand Promotion up to the 7th of November, Continental Tires’ sales have grown 114% YOY.

 

(yanyiming1@jd.com)

JD.com Launches Premium Products Pavilion of New Zealand

Posted on by Mengyang He

by Mengyang He

JD.com launched the Premium Products Pavilion of New Zealand on November 8, bringing hundreds of high-quality products from New Zealand to China. Sir John Key, Former Prime Minister of New Zealand, and H.E. Xiaolong Wang, Ambassador of China to New Zealand, delivered video speeches; and Kieran Knight, first secretary of trade and economic, who acted as the special representative of James Waite, deputy head of mission of Embassy of New Zealand in China, joined the opening ceremony at JD.com headquarters in Beijing.

Wei Ye, Vice President of JD.com and President of JD Foods of JD FMCG Omni-channel, said in his welcome remarks, “We hope to deepen cooperation with the Embassy of New Zealand in China, New Zealand Trade and Enterprise, and other business associations and local enterprises, to showcase New Zealand’s culture and lifestyle, while enriching our selection of New Zealand products.”

Sir John Key, Former Prime Minister of New Zealand

“JD.com is a huge platform with amazing coverage. When it has a company like the Premium Products Pavilion of New Zealand, it can really bring consumers into contact with high-quality products from New Zealand,” noted Sir John in his video speech.

H.E. Xiaolong Wang, Ambassador of China to New Zealand

“Over the past 50 years, the bilateral trade volume has increased from 7 million NZD to 37.7 billion NZD in 2021,” highlighted Ambassador Wang. “New Zealand’s exports to China not only meet the ever-growing consumer demand of the Chinese people for high-quality products and services, but also drive its own economic development and employment growth.”

“2022 is a milestone year in the New Zealand-China relationship, as it marks the 50th anniversary of the diplomatic relations. It is gratifying to attend today’s launch of the pavilion, which hopefully consolidates a single window for consumers,” said Kieran Knight.

A variety of New Zealand products on display

JD Premium Products Pavilion of New Zealand has offered peach flavored vodka, milk powder, Manuka honey, natural mineral water, and a variety of high-quality wine, according to Rachel Yang, Business Development Director of Agricultural Products of JD Foods.

Ray Deng, general manager of Zhongxinjichuang, the operator for this pavilion said, “We want to act like a hub, connecting high-quality brands from New Zealand with consumers in China, and we strongly believe that the pavilion will not only help brands from New Zealand to sell on JD.com, but also to grow into global competitive brands.”

As of now, JD has opened more than 80 national pavilions, many of which have made remarkable achievements during the ongoing Singles’ Day Grand Promotion, especially the JD National Pavilions of Serbia, Sri Lanka, Pakistan, and Cyprus. In the first 28 hours of the Singles’ Day Grand Promotion, the overall sales of national pavilions increased more than 10 times year on year.

 

(hemengyang5@jd.com)

JD Technology Sets Mortgage Loan Example with Biological Assets as Collateral

Posted on by Doris Liu

by Doris Liu

China’s HengFeng Bank, with the assistance of the biological asset supervision platform developed by JD Technology, provided mortgage loans for 160 heads of live beef cattle, the first of such kind across the country, setting an example of digital finance nationwide, as reported by the international market research firm IDC.

According to data from the Chinese Academy of Social Sciences, the funding gap of China’s “three rural issues” – agriculture, rural areas and farmers – reached RMB 3.05 trillion yuan in 2018. However, China’s rural finance is confronted with multiple obstacles, such as insufficiency of effective credit data and lack of collateral. Financial institutions have been reluctant to accept biological assets as collateral, although they hold significant potential as collateral in rural areas, in terms of evaluation, ownership confirmation, supervision, disposal, etc.

Utilizing JD Technology’s platform, HengFeng Bank granted RMB 1.75 million yuan to Wang Yuhe, a cattle producer of Hengchang Farm in Heze, Shandong province. Connecting with camera equipment installed in the cattle ranch and smart ear tags attached to the ears of 160 cattle, the platform collects dynamic data on each head of cattle 24/7 in real time, monitoring and recording the growth information and health status throughout the life cycle of beef cattle production. Meanwhile, the data are synchronously uploaded to blockchain to ensure the uniqueness, authenticity as well as protection against being tampered with or reproduced, largely reducing the bank’s lending risks and easing Wang’s financial pressure.

Creating a digital twin on blockchain ensures that all information of a physical animal will be saved immutably, which enables biological assets to qualify as collateral. The biological asset supervision platform, integrated with AI, big data, blockchain, IoT  and more technologies, has been applied in production of livestock including cattle, sheep and pigs, and poultry and fish by monitoring them with cameras, smart IoT devices of ear tags, collars and leg rings; and equipment including water quality sensors, temperature and environment control and ultrasonic instruments to match different animals’ traits.

For example, aquaculture supervision solutions based on the platform were launched in July 2022 by linking dissolved oxygen sensors, pH sensors, Oxidation-Reduction Potential (ORP) sensors and other IoT devices, underwater cameras, intelligent feeding systems and more, which will simplify the process of loan application for fish farmers and banks.

On the consumer side, JD Technology’s platform also guarantees product quality, as it supports full traceability of meat products. In some cases, the amount of walking chickens have done before butchery can be assessed with a specially designed pedometer similar to a poultry leg band, which is connected to the platform, to ensure the quality of the meat.

Farmers can  more easily spot any risks to their livestock, plants and the environment with the platform. The IDC report believes that the digitalized biological asset supervision helps bring more financial support to rural areas. Apart from loans, financial institutions can lower the threshold to offer bespoke livestock insurance to mitigate the multitude of risks faced by farmers. Furthermore, governments are able to distribute subsidies to farmers more precisely through the platform, further boosting the ongoing rural revitalization.

 

(liujun215@jd.com)

JDDJ and The J Shop Join Hands with HLA

Posted on by Yiming Yan

by Yiming Yan

JD Daojia(JDDJ) and The J Shop recently announced that they will cooperate with HLA, also known as Heilan Home, enabling 754 HLA stores to launch on JDDJ and Shop Now to provide consumers with efficient delivery services.

The three parties will work with each other by giving full play to their advantages in commodities, digital marketing, traffic management and logistics, so as to provide omni-channel digital solutions for HLA and hasten the digital upgrading of offline stores.

With the help of JD’s established and efficient logistics system, HLA will work closely with JDDJ and Shop Now to boost the full-process service from customization to automated production to rapid delivery, to improve the timeliness of logistics while also lowering costs.

In addition, the two enterprises will intensify their collaboration in building the traffic ecosystem. By improving the online flow conversion rate of stores, 5000 HLA stores will achieve the integrated mode of online advertisement and offline implementation.

Lijun Xin, CEO of JD Retail noted, “We will work with thousands of offline stores of HLA to provide fulfillment service for JD users, bringing a novel shopping experience with delivery as fast as one hour. We will partner with more key brands to co-build the JD intra-city mindset.”

It is expected that by the end of this year, more than 3000 HLA stores will be launched on JDDJ and Shop Now, and the service will cover all 5000 HLA stores by next year.

 

(yanyiming1@jd.com)

JD Logistics Operates 700 Delivery Robots to Serve This Singles’ Day

Posted on by Yuchuan Wang

by Yuchuan Wang

During this Singles’ Day, JD Logistics is operating 600 autonomous outdoor delivery robots and 100 indoor delivery robots in China to provide last-mile delivery services. On November 1, orders fulfilled by robots increased 300% compared with last year.

The application of robots not only provides flexible delivery options for customers but also enables supermarkets to offer on-demand delivery more easily. Now, JD’s delivery robot system has been deployed by some Sam’s Club and SEVEN FRESH stores to fulfill on-demand omni-channel orders.

This September, JD Logistics started cooperating with Shunyi Zhongguancun Garden to use such robots on public roads in Shunyi district in Beijing. In Beijing’s Shougang Industrial Park, a key venue for the 2022 Winter Olympics, last-mile delivery robots and mobile retail robots that are equipped with cold storage system are both in operating. Indoor delivery robots are used in malls and office buildings in over 10 cities including Beijing and Shanghai.

As the first company to apply Level-4 autonomous driving technology for delivery at large scale, technologies including high-precision positioning, sensor fusion and perception, simulation, IoT and more are adopted. Each robot can load up to 200 kilograms of goods and drive 100 kilometers per charge.

 

(yuchuan.wang@jd.com)

JD Health Integrates Pet Pharmacy and Hospital for One-Stop Service

Posted on by Vivian Yang

by Vivian Yang

JD Health unveiled its pet care solution under the new brand of “JD Pet Health,” which consolidates both pharmacy and medical services for pets as two core businesses – a pioneering model in the Chinese market for pet health, both online and offline, all in one stop.

An All-Category Online Pharmacy for Pets

JD Health’s Pet Pharmacy is the first of its kind in China that offers comprehensive and trustworthy pet health products of all categories, types and brands, to better support people in caring for their pets in a more scientific and stress-free way, said Wenbo Tong, general manager of the health department of JD Pet Health, at the brand launch ceremony on November 1 in Beijing.

The brand launch ceremony of “JD Pet Health”

Products on the JD Pet Pharmacy range from medicines and nutrition to medical devices, with sub-categories segmented into prescription drugs, OTC skin and digestive drugs, fitness devices, prescription food, and more.

By virtue of JD’s logistics competence, pet owners can expect product orders to be delivered in a timely manner, in as fast as mere minutes.

Representatives of an array of pet health brands such as Elanco, Puainta, Zoetis, Boehringer-Ingelheim, Nourse, RedDog, IN-PLUS and more attended the ceremony and discussed their cooperation prospects with JD Health, including their upcoming products.

JD Health made the acquisition of JD Retail’s pet health products business this June, paving the way to close a pet service loop of “medicines + medical treatment.”

A Worry-Free Service for Furry Friends

“JD Health’s internet pet hospital, established in October 2021, has accumulatively provided more than 1 million customer interactions through 24/7 online consultation services with 99.5 percent users’ positive feedback around the year,” Tong said.

Wenbo Tong, general manager of the health department, JD Pet Health

Following the platform upgrade, Tong noted that the pet hospital will expand its medical services, integrating more offline stores and medical resources, such as body checkups, imaging, surgeries, and more that help standardize and digitalize the service processes, and deepening collaboration with veterinarians and relevant experts for specialized treatments, such as deworming, care for exotic pets, behavioral help and more.

An all-round pet health service product called “e-Butler for Pets” (爱宠管家) was also launched at the ceremony. With the service, pet owners can easily manage their furry friends’ online and offline clinic records, medical test reports, health evaluations, and other digital records, accessing professionals’ advice for pet illness and nutrition guidance within 8 seconds on their mobile phones around the clock with unlimited service times, and enjoy premium pet products at favorable prices on JD Health.

The landing page of “e-Butler for Pets” on JD Health

JD Health’s CEO Enlin Jin pointed out that the company strives to create a one-stop platform for pet health that fosters market growth opportunities for more pet brands and offline partners, presenting more accessible, premium, and trustworthy products and services for the benefit of customers and their pets.

Data from the 2021 White Paper on China’s Pet Industry showed that China’s urban pets (dogs and cats) have exceeded 112 million in number, boosting the consumption market scale to RMB 249 billion yuan by 2021, up 20.6 percent from 2020. According to the report’s survey, “family member” is the top preferred role of pets chosen by 85.1 percent of respondents.

 

(vivian.yang@jd.com)

 

The 2nd Ambassadors’ Forum of JD.com: Over 70 National Pavilions and RMB 500B Yuan

Posted on by Mengyang He

by Mengyang He

JD.com hosted the second Ambassadors’ Forum in Beijing on November 2, under the theme of “JD National Pavilions – Synchronizing the Good Life of the World,” where ambassadors from Cyprus, Georgia, Indonesia, Moldova, Serbia, Sri Lanka, and counsellors from Laos and Switzerland shared insights into and expectations for JD’s national pavilion business and bilateral trade between their countries and China.

From left to right: Joel Saurina, Counsellor of Embassy of Switzerland, Head of Swiss Business Hub; H.E. Martha A. Mavrommatis, Ambassador of Cyprus to China; H.E. Djauhari Oratmangun, Ambassador of Indonesia; H.E. Archil Kalandia, Ambassador of Georgia; H.E. Palitha T. B. Kohona, Ambassador of Sri Lanka; H.E. Dumitru Braghis, Ambassador of Moldova; H.E. Maja Stefanovic, Ambassador of Serbia; Lemsouthi Khouanchay, Commercial Counsellor of Embassy of Laos to China; Wei Ye, Vice President of JD.com and President of JD Foods of JD FMCG Omni-channel

According to JD, nearly 20 national pavilions have been launched during the Singles’ Day Grand Promotion, including ones from Cyprus, New Zealand, South Africa, Mexico, Hungary, Germany, and Malaysia. With over 70 national pavilions in operation, JD is set to have accumulatively 100 national pavilions by the end of this year, covering food and wine, electronic devices, mother and baby care, healthcare products, etc.

Wei Ye, vice president of JD.com, said in the welcome remarks, “As the go-to supermarket for Chinese consumers, JD Super has been accelerating the construction of national pavilions, providing consumers with a variety of international specialties.”

H.E. Martha A. Mavrommatis, Ambassador of Cyprus to China

Ambassador Mavrommatis said in her keynote speech, “China’s consumption upgrade and the youth’s desire for novelty have provided niche imported products with a great opportunity. On the day when National Pavilion of Cyprus was launched, Cypriot naturally extracted blue wine ranked the top seller among all semi-sweet wines on JD.com.”

H.E. Archil Kalandia, Ambassador of Georgia to China

“JD National Pavilion of Georgia was established in 2019, and its annual sales increased by 60 percent in the last 4 years,” highlighted Ambassador Kalandia. “On the first day of JD Singles’ Day Grand Promotion, National Pavilion of Georgia ranked high among others.” It offers an array of local specialties, such as ChaCha, which is particularly favored by younger generations, and traditional wine in clay vessels, which are considered intangible cultural heritage by UNESCO.

H.E. Djauhari Oratmangun (second from right), Ambassador of Indonesia to China

“With the Regional Comprehensive Economic Partnership (RCEP) in effect, the Indonesian government actively supports local exporters, especially SMEs, to penetrate the Chinese markets,” said Ambassador Oratmangun. “We hope JD.com will promote Indonesian products, such as shrimp crackers, cookies, coffee, etc.” Ambassador Oratmangun was the only diplomat who has joined JD’s Ambassadors’ Forum in two consecutive years, and thus received special awards from JD.com for his dedication to promoting Indonesian products in the Chinese market.

H.E. Dumitru Braghis, Ambassador of Moldova to China

Ambassador Dumitru Braghis expressed that he hopes the National Pavilion of Moldova will offer more niche yet premium Moldovan products to Chinese consumers. On the first day of JD Singles’ Day Grand Promotion, the transaction volume of Sauvignon blanc from Mileștii Mici winery grew by 10 times YOY.

H.E. Maja Stefanovic, Ambassador of Serbia to China

National Pavilion of Serbia is a relative newcomer, as it was launched on JD.com in June this year. Traditional products including apple juice, cider, wine, coffee powder, snacks are popular among Chinese consumers. “National Pavilion of Serbia has already received 57,000 followers after only three months of presence on JD.com, which is a great achievement,” said Ambassador Stefanovic.

H.E. Palitha T. B. Kohona, Ambassador of Sri Lanka to China

Ambassador Kohona pointed out that “Green and organic products are particularly attractive to Chinese consumers, yet organic produce must meet stringent quality checks and standards to satisfy Chinese requirements.”

Lemsouthi Khouanchay (center), Commercial Counsellor of Embassy of Laos to China

“We hope to introduce Laotian products, ranging from high-quality agricultural products to traditional furniture, to Chinese consumers through JD’s national pavilion business,” noted Counsellor Khouanchay.

Joel Saurina, Counsellor of Embassy of Switzerland in China, Head of Swiss Business Hub and Wei Ye

Counsellor Saurina was delighted to see several Swiss products on the premises, including chocolate, biscuits, and beverages; and in his comments highlighted remarkable achievements since the Sino-Swiss Free Trade Agreement was signed.

As the 5th China International Import Expo (CIIE) is around the corner, JD released the “2022 Import Consumption Report” at the forum, revealing that JD has procured over RMB 500 billion-worth of imported products over the past three years.

 

(hemengyang5@jd.com)