Over 1,500 Nutrition Brands on JD Health Doubled Sales YoY during JD618 Grand Promotion

Posted on by Vivian Yang

by Vivian Yang

Over 1,500 nutrition and nourishment brands doubled their year-on-year transaction volume on JD Health during this year’s 618 shopping festival, and the number of products that achieved sales of over RMB 10 million yuan increased by 200 percent YoY, according to the company’s end-of-campaign report.

This year‘s JD618 Grand Promotion offered a broader range of health product categories tending to different needs of consumers, with remarkable sales performance seen in the categories of bone health, nutrition products for infants, vitamins and mineral products, food for special medical purposes, and bird nests, the report noted.

For example, the 18-day sales data from June 1 to 18 showed that the transaction volume of functional beverage and healthy tea products on JD Health increased 12-fold and 6-fold YoY respectively. The transaction volume of probiotics, infant DHA, lutein, and meal replacement smoothies each increased 300 percent.

NEMANS’ DHA capsules, BY-HEALTH’s protein powder and Harbin Pharmaceutical Group’s calcium, iron and zinc oral liquid became the top three best-sellers under the nutrition product category. By-Health, Swisse and Tong Ren Tang topped the ranks of best-selling brands. Nestle Health Science, Nutricia and Abbott Laboratories are the most popular nutrition-specialized brands.

Driven by JD’s responsible consumption program known as the “Green Impact Initiative”, 700 kinds of nutrition and nourishment products are qualified and green-labeled as environmentally friendly, which is part of a long-term effort to guide consumers to shop for their health as well as the health of the earth.

Additionally, thanks to JD’s online to offline service that is connected with a vast network of physical supermarkets and drug stores, JD Health is able to rapidly respond to consumers’ urgent needs and deliver health products to their doorsteps within hours. During this year’s 618 shopping festival, a Beijing-based mother made an urgent request on JD Health for a bottle of special infant formula, which was delivered to her home within 30 minutes.

 

(vivian.yang@jd.com)

JD618: Three Consumption Trends of China’s Pet Market

Posted on by Vivian Yang

by Vivian Yang

The pet care market in China is growing rapidly despite generally tapered consumer spending amid the COVID resurgence in the first half of 2022. The new generation of pet foods, intelligent gadgets and online vet consultations are three key growth points according to JD Pet’s Consumption Trends Report 2022 released on May 30th, and such trends continue to develop during this year’s 618 Grand Promotion.

Freeze-dried food, raw diet and baked food products that feature better nutrition and tastes have become the most popular pet foods during the shopping festival. JD’s data showed that sales of freeze-dried food in the first 10 minutes of JD Super’s Promotion Day on June 6th exceeded the whole day’s sales on the same day last year.

The shopping frenzy is supported by JD’s assured customer services including a 30-day price guarantee. More than 680,000 pet products from over 550 brands such as Royal, navarch and Pure&Natural, joined the price guarantee program, covering almost all pet product categories.

JD Pet’s data on June 1st, the first day of the shopping festival, revealed that intelligent gadgets for cats including smart self-cleaning litter boxes, automatic feeders and watering supplies achieved 141 percent growth; and searches of automated feeders and watering supplies also increased over 149 percent and 163 percent respectively during the 618 shopping festival.

The report shows that people under 30 accounts for nearly 50 percent of smart pet gadgets. High-tech products help them pamper their furry friends in a more efficient way even while they are away from home. At the same time, people above 50 take up an increasing percentage of smart product buyers, with the transaction volume from them growing at 65 percent rate YoY.

JD Health’s online vet consultation service saw over 60 percent month-over-month increase in terms of the total number of consultations during the 618 shopping festival. By clicking the “ask a vet” button on JD’s App, users can easily access professional guidance on any pet care-related questions. JD users find it convenient and trustworthy to ask doctors via JD Health online before making their pet’s health supply orders. In such a way, minor problems in pets’ digestion, fur, ears, eyes, and noses can be treated and prevented in a timely and tailored way.

To date, JD Health’s online vet hospital is connected with over 5,000 certified vets who provide 24/7 consultation services. This April, it became the first internet pet hospital in China that passed the ISO 9001 quality management systems standard.

 

(vivian.yang@jd.com)

JD Launches China’s First Online Serbian National Pavilion

Posted on by Mengyang He

By Mengyang He

Ahead of the JD618 Grand Promotion, JD.com’s online supermarket business JD Super inaugurated China’s first online Serbian National Pavilion during an opening ceremony on June 16. The Serbian Ambassador to China, H.E. Maja Stefanović, and Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel attended the ceremony, among others.

Endorsed by the Embassy of Serbia to China and several institutions, the Serbian National Pavilion provides a window of Serbian products and culture. Ambassador Stefanović stated that “the Serbian National Pavilion on JD.com serves as a starting point for more in-depth cooperation in the future.”

Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel

As of now, the Serbian National Pavilion has launched nearly one hundred products, including popular snacks brand Jaffa, and coffee products from Doncafe, wines and beverages from Vino Zupa. “Based on the cooperation on the Serbian National Pavilion, JD.com will give full play to its advantages in supply chain and digital technology, further promoting cooperation in the future,” Liu noted.

“In the coming year, JD Super plans to establish over one hundred National Pavilions, and drive the sales of international specialties,” added Wei Ye, Vice President of JD.com, General Manager of JD Foods of JD FMCG Omni-channel.

 

(hemengyang5@jd.com)

JD Property’s Logistics Network Spans Nationwide in China

Posted on by Xiaoqian Han

by Xiaoqian Han

During the peak 28-hour period of this year’s 618 Grand Promotion, trucks loaded with merchandise left JD.com’s Asia No. 1 Logistics Park in Beijing every 2 seconds on average.

JD Property currently operates 56 intelligent parks with a total area of more than 13 million square meters nationwide. JD Property’s modern warehousing network spans 29 provincial-level administrative regions and includes first- and second-tier cities, transportation hubs, and manufacturing enterprises.

JD.com’s Asia No. 1 Logistics Park

Projects in Guangyang (Hebei province), Xiaohe (Shanxi province), and Jiaozhou (Shandong province) were finished and developed during this year’s 618 Grand Promotion. The JD Property Intelligent Logistics Park projects in Zhangjiagang and Taihu (Jiangsu province), Gu‘an (Hebei province), and Majuqiao (Beijing) were also officially launched at the same time.

JD Property in Dongguan (Guangdong province) provides cold-chain storage services for Fresh Life, a New Hope Group subsidiary that may help fulfill its ice cream and frozen food services throughout Guangdong province. The daily goods of Xingsheng are supplied from the fresh food warehouses in Nanchang (Jiangxi province) to the pre-network warehouses in the city in collaboration with JD Property, and each pre-network warehouse may serve 6 to 10 communities. Yonghui Superstores provide cargo storage and transportation services in Xiamen (Fujian province) with the use of JD property warehousing facilities, supporting its local retail network.

JD Property projects in Jiaozhou, Shandong province

Due to the high-quality site selection and superior transportation accessibility, JD Property have effectively helped enterprises reduce operating costs and greatly improve circulation efficiency, in order to meet the further improvement and upgrading of ecosystem partners’ logistics systems.

In the past ten years, JD.com’s logistics and distribution efficiency have considerably improved, and it has also created the ultimate online consumption experience. At the same time, with the in-depth integration of online and offline, JD property has also combined the warehousing network and the physical store network of partners to realize “dual network synergy”, which further improves the service experience of physical stores by accelerating the timeliness of logistics network experiences.

 

（hanxiaoqian3@jd.com）

Overseas Brands See Sales Surge in JD618 Grand Promotion

Posted on by Doris Liu

by Doris Liu

JD Worldwide, JD’s cross-border e-commerce business that gives Chinese consumers broader access to imported products, saw significant sales growth as well as recognition from overseas brands during this year’s JD618 Grand Promotion.

JD.com reported a total transaction volume of RMB 379.3 billion yuan during this festival, setting a record high by exceeding last year’s JD618 number. Thanks to JD Worldwide, hundreds of brands on JD Worldwide increased by 100 percent in the first 24 hours after the shopping event officially kicked off on May 31; and more than 400 brands and about 100 categories doubled in sales in the last 28 hours of the 18-day campaign ending at 23:59 (BJT) June 18.

In the final 28 hours, JD Worldwide reported a rise in transaction volume in multiple categories and brands. More than 50 cosmetic brands increased by 100 percent year-over-year (YOY), self-operated fashion went up by 98 percent, baby diaper sales and dietary supplements climbed by 243 and 70 percent YOY respectively. In addition, categories of luxury goods and watches grew over 300 percent.

French skincare brand L’Occitane was up 20 times YOY, dandruff shampoo brand Selsun by 165 percent YOY and Japanese cosmetic brand SUQQU by 18 times YOY.

“The growth was predicted, but I didn’t expect it to be so high,” said Pinky Nie, head of the official overseas flagship store of the UK’s Vitabiotics, a vitamins and supplements brand.

Launching on JD Worldwide half a year ago, it was the first JD618 campaign for Vitabiotics. The brand achieved an increase of 249 percent in sales conversion rate and 107.31 percent in GMV (Gross Merchandise Volume) month-over-month during JD618, with repeat purchase rate above the industry’s average level, according to Nie.

As the retail industry is confronted with uncertainties posed by the pandemic, data from JD618 reinforced confidence of overseas brands for entering the Chinese market. With JD Worldwide’s incubation capabilities, the cross-border business is expected to continue its recovery, bringing more quality products from around the world.

 

(liujun215@jd.com)

JD.com Reports over RMB 379.3 Billion Yuan Transaction Volume for 2022 618 Grand Promotion

Posted on by Vivian Yang

by Vivian Yang

As of 23:59 on June 18th Beijing time, JD.com reported a total transaction volume of RMB 379.3 billion yuan for 2022 JD618 Grand Promotion, which exceeds last year’s RMB 343.8 billion yuan.

As JD Retail’s CEO Lijun Xin noted, by fulfilling a responsible supply chain, the company is gaining increasing trust and support from customers, merchants, farmers and partners both online and offline who demonstrated unprecedented enthusiasm for this year’s 618 Grand Promotion. In return, JD delivered more attentive services, user-friendly sales policies, more convenient consumer experience and greener products for consumers, doing its utmost to ensure the liveliness of people’s normal lives.

“For the first time, the true value of the supply chain and the society’s perception of it are aligned at this year’s JD618,” said Xin. “With the whole society’s reflection and support, we believe that the entire supply chain industry is facing greater development opportunities ahead and JD is ready to embrace the era of supply chain value.”

Thanks to the company’s solid supply chain infrastructure and digitally intelligent technologies, JD Logistics’ same or next-day delivery services have gone deeper into the country, now covering 94 percent of counties and 84 percent of townships across China.

This year’s shopping festival spotlights seven key consumption trends ranging from consumers’ rising demand for quality services, new and greener products, to the fast growth of omni-channel retail, agricultural products and more. Read the details of the consumption highlights of 2022 JD618 here.

The 19th JD618 Grand Promotion this year, under the theme of “Responsible Supply Chain”, kicked off at 8 p.m. on May 31 and will officially end on June 20.

 

(vivian.yang@jd.com)

Seven Highlights of 2022 JD618 Grand Promotion

Posted on by Doris Liu

by Vivian Yang and Doris Liu

“JD.com is ready to embrace the era of supply chain value,” said Lijun Xin, CEO of JD Retail, at the JD618 media briefing session on June 18, noting that the outbreaks of Omicron in China have led the whole society to recognize the value of supply chain in an explicit and profound way. JD.com would continue to open its supply chain infrastructure, technologies, expertise and capabilities to push forward the development of the whole industry, he added.

Lijun Xin, CEO of JD Retail at the JD618 media briefing session

The 19th 618 Grand Promotion  this year is themed “Responsible Supply Chain.”  Several key highlights are revealed through the shopping festival’s consumption data from 8 p.m. on May 31 to date, all of which provide insight into consumption in the second half of the year.  The shopping festival will officially end on June 20.

1. Service quality matters

Good services weigh increasingly heavily, if not being a decisive factor, in people’s shopping choices. At this year’s shopping festival, consumers gave greater approval to JD’s premier customer services, of which JD offers a total of 185, covering the entire consumption process before, during and after sales.

Robot vacuums and air purifiers that promise 30-day free trial and “replacement over repair within 180 days” have seen sales jump by 200 percent. Sales of cracked phone screen insurance increased more than 300 percent YoY, and over 80 percent of users who purchased the insurance opted for an unlimited repair guarantee.

Boosted by JD’s free tire-change service and three-year quality guarantees, the transaction volume of tire products on JD Auto surged 300 percent YoY.

People’s awareness of their health has increased dramatically. The early screening service of critical illnesses is among the most popular health services ordered on JD Health, with its transaction volume rocketing by 50 times YoY. Sales of furniture products in J Shop, JD’s omni-channel fashion and home stores, that were tagged with a prepaid insurance settlement, increased over 160 percent. The transaction volume of online glasses ordering services increased six-fold YoY, to name just a few.

2. New products prevail

Consumers showed strong interest in the new generation of products with novel technologies, designs, and functions, or those that can bring brand new experiences, propelling manufacturers to present products with better quality and ideas. On the Super Day of the consumer electronics category during JD618, the transaction volume of gaming laptops priced over RMB 10,000 yuan grew by 120 percent compared with the same period last year.  The average growth rate of emerging home appliances such as gaming TVs, fresh-air conditioners and smart vacuum cleaners increased over five-fold YoY.

Transaction volume of new outdoor and camping products rose by 300 percent, and sun protection clothing was up six-fold YoY.

3. Omni-channel accelerates

JD’s on-demand retail services including the Shop Now program and JDDJ are providing greater nearby amenities for consumers from online to offline. Deeply connected with more than 150,000 offline stores in over 1,700 cities and counties across China, the omni-channel solution is empowering brick-and-mortar stores of all product categories with richer marketing plans and one-hour delivery services to customers within 3-5 kilometers radius.

During the 618 period, JD also opened its physical home appliance flagship stores in 12 Chinese cities, such as Nanjing, Yangzhou, Wuhu, Liuzhou and more, further expanding shopping experiences and tangible engagement with a broader range of consumers.

The transaction volume of JD Health’s medicine procurement for small and medium-sized drug stores and clinics increased 48 percent, with over 90 percent of these procurers coming from the county or lower-level regions.

4. SMEs and merchants in recovery

As the coronavirus has brought unprecedented uncertainties, JD introduced 30 measures for JD618 to support SMEs and merchants’ businesses and contribute to the solid development of the real economy.

SMEs’ ROI was increased by more than 20 percent during the shopping festival. Transaction volume of over 27,000 brands and 30,000 stores partnered with JD Super, JD’s omni-channel supermarket, saw an increase of five times YoY . In particular, the omni-channel business of Wal-Mart, China Resources, Yonghui increased 6.6 times YOY in sales.

JD’s data showed that more than 4,000 merchants of consumer electronics doubled their sales YOY on the category’s Super Day.

5. Green consumption on the rise

Ahead of JD618 on May 20, JD.com announced the “Green Impact Initiative” to green-label one million kinds of products conforming to a set of environmentally friendly standards to guide people’s responsible consumption.

As of June 5, over 11.57 million products related to green consumption were sold on JD.com, with sales of electric cars up 200 percent YOY and toilets with water efficiency rating up by 8 times in sales respectively.

6. Farmers’ produce items gain popularity

Agricultural products have been emphasized in this year’s campaign as part of rural revitalization initiatives to promote quality produce and boost farmers’ income. To achieve this purpose, JD’s logistics infrastructure continued to consolidate in rural areas, providing supply chain services for more than 1,000 origins and industrial belts of agricultural specialties all across China.

For instance, transaction volume of kiwifruit grown in Sichuan province increased by more than 10 times compared with last month, while sales of Yangshan peach from Jiangsu province and Dongkui waxberry from Zhejiang province rose over six times month over month.

Moreover, since JD’s logistics network enables the agricultural products to be transported smoothly, it can be seen on JD.com that 51 percent of Inner Mongolia’s lamb went to Beijing and 41 percent of the seafood from Zhejiang province to Sichuan.

7. Responsible supply chain

A responsible supply chain, by JD’s definition, is a combination of both hard and soft capabilities, namely the infrastructure represented by its nationwide warehouse networks and other modernized logistics facilities, and the ability to efficiently integrate all the resources.

As of now, 45 of JD’s “Asia No. 1” intelligent logistics parks and 1,400 warehouses across the country have built a highly integrated logistics infrastructure as well as a network of warehousing and delivery with multiple tiers. The growing logistics network guarantees an end-to-end product circulation, leading to a better customer experience.

JD’s smart supply chain system also synergizes intelligently with 81.2 percent of suppliers of JD’s self-operated stores. With the help of JD’s C2M solution, JC2M intelligent manufacturing platform, the new product launch cycle has been shortened by 67 percent from before to more precisely cater to the target customers.

Technologically, JD Cloud saw a 154.5 percent growth in peak user visits per second as compared to the same period last year. JD Intelligent City Consumption Promotion Platform issued nearly RMB 1 billion yuan of consumption vouchers in more than 10 cities.

 

(vivian.yang@jd.com; liujun215@jd.com)

European Diplomats in Beijing Invited to Deliver Products Ahead of JD’s 618 Grand Promotion

Posted on by Mengyang He

by Mengyang He

Ahead of the 618 Grand Promotion, JD.com invited ambassadors and senior diplomats from the EU Delegation to China and seven European countries, Denmark, France, Hungary, Italy, the Netherlands, Portugal, and Slovenia, to deliver European products to Chinese consumers.

The initiative celebrates the China-EU Agreement on Geographical Indications (GIs), by which a total of 100 agricultural products from China and the EU each will be legally protected from each other’s geographical areas. Many products delivered through JD’s initiative this time were also on the list and are well received by Chinese consumers on JD.com, such as Comté from France, Tokaji from Hungary, Prosecco from Italy, and green wine from Portugal, among others.

The Danish Ambassador to China, H.E. Thomas Østrup Møller, presented Danish cookies to a lucky customer, Mr. Jin, in the garden of the ambassador’s residence. Ambassador Møller mentioned, “JD.com has made Danish products accessible for Chinese consumers, such as Danish probiotics and health products from Camette, and Denps milk powder; and many Danish food products in the Denmark National Pavilion are amongst the top performers on JD.com.” During JD’s 618 pre-sales period, the transaction volume of Danish food products grew by 98 percent YOY.

The Danish Ambassador to China, H.E. Thomas Østrup Møller, presents Danish cookies to customer Mr. Jin

In the kitchen of the French ambassador’s residence, a lucky customer Ms. Yang picked up her pre-ordered French wine from François Blanc, the Agricultural Counsellor of the French Embassy to China. “Gevrey-Chambertin from the Burgundy wine region is a very well-known French GI product, and is one of the best wines in France and even in the world,” noted Blanc. According JD’s 618 pre-sales data, the French National Pavilion recorded an increase in transaction volume of nearly 220 percent YOY; and the transaction volume of imported European cheese products mounted by almost 250 percent YOY.

The Agricultural Counsellor of the French Embassy to China, François Blanc, with a JD Representative

The Hungarian Ambassador to China, H.E. Máté Pesti, stressed that “each bottle of Hungary wine is produced in accordance with the century-old tradition and Hungary laws. JD.com can also guarantee that all Tokaji wines sold on JD.com are authentic and come from the origin of Hungary.”

A JD Representative offers JD’s self-developed Baijiu named Bozhen to the Hungarian Ambassador to China, H.E. Máté Pesti

Italy is a country with abundant GI products, including wines, fruits, cheese, ham, and more. The Italian Trade Commissioner in Beijing, Gianpaolo Bruno, handed Italian pasta and wine to a lucky customer, Ms. Yu.

The Italian Trade Commissioner in Beijing, Gianpaolo Bruno, with customer Ms. Yu

At the Dutch embassy in Beijing, the Dutch deputy ambassador to China, Roderick Wols, also joined the campaign with several Dutch GI products, including the classic Gouda cheese.

The Dutch deputy ambassador to China, Roderick Wols, plays curling with consumer Ms. Wang

In the garden of the ambassador’s residence, the Portuguese Ambassador to China, H.E. José Augusto Duarte, delivered a local specialty, Vinho Verde (literally ‘green wine’) to a lucky customer Ms. Yue, and introduced different wine regions on a map of Portugal.

The Portuguese Ambassador to China, H.E. José Augusto Duarte, introduces local wines with a map of Portugal

The Slovenian Ambassador to China, H.E. Alenka Suhadolnik, presented a JD parcel with several of Slovenia’s GI products to a consumer, Mr. Li. Ambassador Suhadolnik also noted, “Slovenia has a long history of wine, and the city of Maribor, for example, has the oldest vine in the world. JD.com allows Chinese consumers to have access to high quality Slovenian products, such as wine.”

The Slovenian Ambassador to China, H.E. Alenka Suhadolnik, with customer Mr. Li

The Ambassador of the EU Delegation to China, H.E. Nicholas Chapuis, emphasized that “the China-EU Agreement on Geographical Indications will bring benefits both in Europe and in China thanks to the high-level of protection against imitation and counterfeiting that it will bring to famous food and drinks from Europe and China, like famous European wines or famous Chinese teas, for instance.”

The Ambassador of the EU Delegation to China, H.E. Nicholas Chapuis, delivers a speech

As of now, JD.com has opened 65 national pavilions, including 16 from EU countries. Over the past year, the most popular European imported food products among Chinese consumers were dairy products, candy biscuits, wine, and black tea. Germany, France, Italy, the Netherlands and Denmark were the largest countries of origin by sales volume.

 

(hemengyang5@jd.com)