by Vivian Yang

JD.com has vowed to give a strong boost to premier agri-products sales and thereby farmer’s income growth in the upcoming Singles Day Grand Promotion. The e-commerce giant today announced the goal to sell more than 30 billion RMB-worth of agri-products, two days before the shopping festival officially kicks off on Oct. 31.

During the pre-sales period that began Oct. 20^th, the average daily transaction volume of agricultural products on JD.com has increased 5.8 times compared with October. Chinese consumers demonstrated strong interests in agri-brands from the origin production areas, and those with high quality containing rich nutrition, such as crabs from China’s famous freshwater lakes in Suqian of Jiangsu province, eggs by well-known producer DQY Ecological, Zespri Kiwifruit, fresh mutton slices from time-honored Chinese brand Dong Lai Shun and more.

JD will accelerate efforts to support rural revitalization in five main areas, which include faster delivery services in rural regions, a more efficient middle platform for agri-products’ circulation, smoother transportation of fresh produce to the markets, and rapidly building new business formats and production zones in rural areas.

The company has targeted more than 1,000 premier agri-brands across China to double their sales through JD.com during this year’s Singles Day Grand Promotion. It also deployed its intelligent city technology to source agricultural products and digitalize their supply chain process from their origins all the way to the customers.

“We aim to create a positive feedback loop in which high quality agri-products can better satisfy customers’ demand and increase farmers’ income, which farmers can then reinvest in production improvement to offer greater agri-products to the market,” said the announcement.

Under JD’s estimation, farmers who participated in this year’s Singles Day Grand Promotion on JD.com will gain an average revenue of RMB 6,000 per person, benefiting approximately 5 million rural households. Moreover, JD has carried out a series of online training programs for farmers and production zone workers to learn e-commerce skills and prepare for the shopping festival.

To support a leapfrog development process for farmers and rural areas, JD.com is going deeper into the planting, sorting and processing phases of agri-products to support local farmers to produce more standardized products and facilitate their marketing. In the background, it is also stepping up efforts on implementing its new-generation infrastructure in supply chain, logistics and technologies in rural China to make all of this possible.

(vivian.yang@jd.com)

by Mengyang He

On October 25, thanks to the cooperation between JD Fresh and the leading exporter from Chile, Garces Fruit, China’s first imported Chilean cherries of the 2021 new season arrived in Shanghai, which hit the spot during the pre-sale of the 2021 Singles Day Grand Promotion.

China is the world’s largest market for Chilean cherries, with more than 85% of cherries available in China imported from Chile. China is expected to consume one third of the cherries worldwide. In the 2020 season, JD Fresh’s cherry sales reached nearly RMB 500 million yuan. Because of the continuous enhancement of JD’s overseas direct sourcing supply chain, JD Fresh will directly procure more than 1.8 million boxes (5 kg/box) of cherries from Chile by the end of 2022, and the overall sales are expected to exceed RMB 1 billion yuan. As of October 22, 2021, the pre-sale volume of JD Fresh cherries increased by 150% YOY.

This year, JD Fresh focuses on overseas direct sourcing and the upstream supply chain, and its partnership with Garces Fruit has ensured premium supply and high-quality products.

In order to strictly control the quality of imported cherry, JD.com established a full-process guarantee system, focusing on the three aspects of pre-sales, in-sales, and after-sales in response to multiple pain points such as cherry varieties, specifications, net weights, and quality.

The epidemic prevention standards have also been upgraded. With triple-strength quality inspection, JD checks the quality of the Chilean packaging plant, the port of arrival, and JD Fresh’s self-operated warehouse. In addition to having a QR code for tracking, each batch of cherries can only be admitted to the JD warehouse in the condition of having a COVID-19 test report, inspection & quarantine certificate for entry goods, and a sanitization report.

(hemengyang5@jd.com)

by Mengyang He

On October 20, the 2021 Singles Day Grand Promotion began with the pre-sale rolling in at 8 pm (Beijing time). The number of customers who placed orders within the first four hours increased by nearly 40% compared with the first day of the pre-sale in 2020. The first order delivered by JD’s on-demand “Shop Now” service was swiftly fulfilled within only 10 minutes.

According to the statistics, an increasing amount of young people joined the pre-sale as consumers aged 18-35 accounted for over 70% during the pre-sale period. Since many brands also opened pre-sales at 8 pm, they swiftly shattered the pre-sale record set on the first entire day of the pre-sale last year.

This shopping enthusiasm was fully ignited across China. Within the first four hours of the pre-sale, Guangdong, Jiangsu, and Beijing took the top 3 in order amounts; and when it comes to the product category, large appliances took the lead, followed by phones, sport shoes and bags, and facial care products. Haier ranked the most popular brand out of all the large appliances during the pre-sale period, and Siemens came after.

On computers and digital products, hardware devices for education purposes came out strong. Xiaomi, Huawei, and OPPO were also among some of the highly popular tech products, as the pre-sale order volume for Xiaomi phones in the very first hour exceeded that of the first entire day last year. Within the first four hours of the pre-sale, order amounts of OPPO phones this year increased by 227% YoY.

Last, it is worth highlighting that JD Smart Customer Service, which operates around the clock, provided customer enquiry service 10 million times within the first four hours of the pre-sale.

(hemengyang5@jd.com)