JD Catering to Partner with Mei-Xin (China) in Offering One-Stop Solution Services

by Mengyang He

On September 14, JD Catering and Mei-Xin (China) reached a cooperation agreement. According to the agreement, JD Catering will provide Mei-Xin with one-stop catering supply chain solutions, and offer comprehensive support in upstream supply, finance, logistics, systems, etc., to promote product and restaurant standardization, catering retail, and online marketing.

Ma Jun (top left), General Manager of the catering business of JD Retail, and Chen Jianping (top right), Director of Headquarters, Mei-Xin (China) witness the signature by Wang Bing (bottom left), Sales Director of catering business of JD Retail, and Zhang Haizhen (bottom right), Supply Chain Director, Mainland China
Ma Jun (top left), General Manager of the catering business of JD Retail, and Chen Jianping (top right), Director of Headquarters, Mei-Xin (China) witness the signature by Wang Bing (bottom left), Sales Director of catering business of JD Retail, and Zhang Haizhen (bottom right), Supply Chain Director, Mainland China

JD Catering, as an advanced intelligent catering supply chain provider, aims to build an efficient and transparent supply chain system for restaurants across China, and to create comprehensive solutions in food supply, blockchain-based tracing system, culinary research and development, and store services.

Founded in 1956, Mei-Xin is now a leading food and beverage company. It has nearly 80 brands, operating nearly 1,800 outlets.

The cooperation between the two parties has also played a positive role in promoting the development of the catering industry.

Conversation between Ma Jun (right), General Manager of the catering business of JD Retail, and Chen Jianping (left), Director of Headquarters, Mei-Xin (China)
Conversation between Ma Jun (right), General Manager of the catering business of JD Retail, and Chen Jianping (left), Director of Headquarters, Mei-Xin (China)

As food supply chain is very important for catering companies, Chen Jianping, Director of Headquarters, Mei-Xin (China) said, “Cooperation with JD Catering can effectively ensure the stability of supply chain and reduce operating costs. This is of indispensable value for a chain restaurant group, such as Mei-Xin.” In recent years, Mei-Xin has been continuously exploring its pathway to digital transformation of the catering supply chain, and JD Catering’s digital solutions in this area will be a powerful support in the development of Mei-Xin.

According to Ma Jun, General Manager of the catering business of JD Retail, JD Catering and Mei-Xin will pilot in Shanghai Disneyland first, ranging from different types of restaurants including Ippudo, Dondonya, The Cheesecake Factory, and Disney Canteen. JD Catering will provide one-stop supply chain solutions for more than 250 domestic restaurants of Mei-Xin in the future.

At the same time, in terms of catering retailization and online marketing, Mei-Xin will also directly reach 500 million consumers through the JD main website, gain more traffic and sales conversion in the JD catering sector.

“Mei-Xin has more than 250 outlets in Mainland China comprised of Chinese, Western restaurants, bakery shops, Japanese chain restaurants and institutional catering service. Being able to serve Mei-Xin has laid a milestone in the growth of JD Catering,” said Ma Jun.

Group photo of JD Catering and Mei-Xin
Group photo of JD Catering and Mei-Xin

JD’s continuous efforts in the catering industry will have a far-reaching impact on the development of the catering industry. Mei-Xin is the third popular chain-brand for JD to work with, following Juqi (局气) and Xihe (羲和). In addition to empowering catering companies to further develop, JD Catering’s core capabilities such as supply chain, technology, finance, and marketing will help promote digital transformation of the industry.

 

(hemengyang5@jd.com)

JD News Roundup Vol. 20: Bilibili Partnership, China-UK Cargo Flight and More

Welcome to volume 20 of our 2021 weekly digest. Here we consolidate a selection of JD news and give context on why it matters. If you have any questions or topics you are hoping we will explore, please email press@jd.com.

 

BUSINESS HIGHLIGHTS

JD RETAIL

Among the various partnerships announced by JD this week was JD Plus’ partnership with Bilibili,

Bilibili partnership

Among the various partnerships announced by JD this week was JD Plus’ partnership with Bilibili, the leading video community popular among younger generations in China. Through the partnership, consumers who sign up for JD’s paid premium membership program JD PLUS will enjoy VIP membership privileges from both JD PLUS and Bilibili, including monthly free shipping coupons, and being able to watch movies, TV shows and more on Bilibili’s video platform.

JD partners with Dili Group

JD and China’s leading food distribution service provider Dili Group jointly unveiled their smart distribution center for fresh produce in China’s “home of vegetables,“ Shougang county of Shandong province. Named as Jing Di Da (京地达), the center marks a big step for the two companies to deepen cooperation in driving the transformation of China’s agricultural products circulation.

The center will serve as a model to integrate internet and digital capabilities into traditional agricultural production zones and wholesale markets, creating a one-stop supply chain solution to help the industry to reduce cost, improve efficiency and enhance circulation safety. Read more about the center here.

Jingxi partners with City of Suqian

Jingxi, the social e-commerce platform of JD.com, announced its partnership with the Bureau of Commerce of Suqian city in Jiangsu province, so as to provide a channel for the agricultural city to sell their fresh produce across China. The partnership is only the first in JD’s planned cooperation with other cities in the future, according to Li Changming, General Manager for the product department of Jingxi.

Based on Jingxi’s supply chain, technology and marketing skills, the two parties plan to build a virtual agricultural outlet on Jingxi with products from Suqian, through which they will expand a new sales channel for fresh produce and propel the development of building an agricultural brand with local characteristic, thus boosting the national policy of rural revitalization.

JD to Support SMEs During Singles Day Grand Promotion

JD has introduced several measures related to marketing, training, loans and more, in order to support SMEs during the upcoming Singles Day Grand Promotion. The goal is to simplify rules, lower the entry threshold and maximize exposure for SMEs. Read more about the changes here.

 

JD WORLDWIDE

New all-cargo charter flight between China and UK

JD launched an all-cargo charter flight between Hefei of Anhui province and London on September 8, the e-commerce giant’s first regular cargo flight to Europe. The route further expands JD’s international transportation logistics network, in addition to the cargo flights to the U.S. and Thailand launched earlier this year.

“We are committed to leveraging JD’s global supply chain, logistics and other infrastructure services to help boost the development of cross-border e-commerce and trade around the globe,” said Stard Huang, president of JD’s international logistics division.

 

JD TECHNOLOGY

JD Helps CIFTIS Create Digital Show

For the second year in a row, JD.com helped support online exhibitions and services for CIFTIS (China International Fair for Trade in Services), the world’s first comprehensive exhibition in trade and services held from Sept. 3 – 7 in Beijing. Combining cloud computing, AI, IoT, big data and 5G, JD helped to promote cloud-based digital integrated online and offline exhibits, which break the limitations of time, space and language. As a result of JD’s technology, other participants in the fair are also able to host exhibitions online.

 

(press@jd.com)

 

JD.com and Dili Group Open Smart Distribution Center for Fresh Produce in Shouguang

by Vivian Yang

JD.com and China’s leading food distribution service provider Dili Group jointly unveiled their smart distribution center for fresh produce in China’s “home of vegetables,” Shouguang county of Shandong province, on September 1st.

Jing Di Da (京地达) indicating the joint force of JD (Jingdong in Chinese) and Dili

Named as Jing Di Da (京地达) indicating the joint force of JD (Jingdong in Chinese) and Dili, the center marks a big step for the two companies to deepen cooperation in driving the transformation of China’s agricultural products circulation.

The center will serve as a model to integrate internet and digital capabilities into traditional agricultural production zones and wholesale markets, creating a one-stop supply chain solution to help the industry to reduce cost, improve efficiency and enhance circulation safety.

fully digitalized and traceable sorting and distribution process

This center is equipped with a fully digitalized and traceable sorting and distribution process. Its self-developed SaaS system supports all-round management including stock, inventory, sales, finance, smart sorting and more. Automation are used in the sorting and cleaning work for vegetables, such as pumpkins, potatoes, onions, carrots and more.

JD warehouse for vegetables

According to the announcement, the center has a construction area of more than 12,000 square meters, designed to handle 300 million boxes of classified, pre-processed and packaged agricultural products under strict quality and quantity standards annually. Within this area, five 1000m² large standardized fresh-keeping warehouses have been built so far with a storage capacity of more than 1,000 tons of products.

weigth machine

JD’s capabilities in omnichannel marketing, customer base, cold chain fulfillment and digital technologies and Dili’s strength in its wide reach with producers, suppliers and offline trading markets ensure that the cooperation will connect the full industrial chain and integrated resources to the maximum value.

“farm to table” agri-food supply chain services for restaurants

The center’s operation also consolidates the ecosystem of JD Catering, which provides “farm to table” agri-food supply chain services for restaurants. To date, by leveraging the nationwide network of agri-food production zones of both JD and Dili, JD Catering’s services have covered a growing number of cities including Beijing, Tianjin, Shanghai, Hangzhou, Qingdao and more.

 

(vivian.yang@jd.com)

 

JD to Facilitate SMEs for Upcoming Singles Day Grand Promotion

by Mengyang He

On September 7, JD introduced several measures on marketing, training, loans and more, in supporting SMEs for the upcoming Singles Day Grand Promotion. The goal is to simplify rules, lower entry threshold, and maximize exposure for SMEs.

JD will work jointly with SMEs to facilitate their branding by issuing virtual advertising coupons worth up to RMB 1 million yuan, alleviating the cost of advertising.

Additionally, over 1 million ISV (independent software vendor) coupons will be provided to SMEs. For those whose products are to be stored at JD’s warehouse will be granted advertising subsidies worth more than RMB 10 million yuan. On the marketing side, JD will also help merchants boost traffic by diversifying inflows through SMEs-focused livestreaming channels, short videos, and different incentives.

In order to reduce the burden and lower costs for SMEs, insurance premiums for return shipping fees will also be significantly reduced. The minimum premium for a single order can be reduced from RMB 0.1 yuan to 0.01 yuan.

For loan-related financial products, JD will provide a large number of fee reductions and interest rate discounts to help SMEs solve the problem of capital turnover. Based on merchants’ requests, they can also apply for loans from JD for up to RMB 100 million yuan.

 

(hemengyang5@jd.com)

JD Launches China-UK All-Cargo Charter Flight

by Yuchuan Wang

JD launched an all-cargo charter flight between China and the UK on September 8, the e-commerce giant’s first regular cargo flight to Europe. The route further expands JD’s international transportation logistics network, in addition to the cargo flights to the U.S. and Thailand launched earlier this year.

JD launched an all-cargo charter flight between China and the UK

“We are committed to leveraging JD’s global supply chain, logistics and other infrastructure services to help boost the development of cross-border e-commerce and trade around the globe,” said Stard Huang, president of JD’s international logistics division. “We will also take the launch of this charter route as the opportunity to continuously upgrade our global logistics layout.”

The route between Hefei Xinqiao International Airport in Anhui province and Heathrow Airport in London will be operated three times a week by Air Moldova, via B747-400F. Currently goods mainly include e-commerce products and general trade products.

By launching front warehouses in Shanghai and Shenzhen, the freight route will be able to deliver products from China’s major manufacturing regions in northern, eastern and southern China. The flight will enable transportation to European clients in as fast as 48 hours.

At the same time, JD launched a self-operated warehouse in UK recently, enriching its warehouse layout in the Europe in addition to its warehouses in Poland and Germany. The combination of the freight route and local warehouse in the UK will enable an end-to-end transportation to facilitate the fast growing cross-border trade. The warehouse will also be open to local merchants in UK.

According to JD Logistics’ interim results in 2021, as of June 30, JD had approximately 50 bonded warehouses and overseas warehouses, covering an aggregated gross floor area of over 500,000 square meters.

 

(yuchuan.wang@jd.com)

JD PLUS And Bilibili Roll out Bundled Membership Targeting Young Consumers

by Hui Zhang

JD PLUS, JD.com’s premium membership program, inked a partnership with Bilibili, nicknamed B Site, the leading video community popular among young generations in China, on Sep. 6 in Beijing to offer a bundled membership.

Through the partnership, consumers who purchase JD PLUS membership can enjoy VIP membership privileges from both JD PLUS and Bilibili, including monthly free shipping coupons, ability to earn points called “JD beans” (京豆), special discounts on JD.com; being able to watch movies, TV dramas, and variety shows for free on Bilibili, and more.

JD PLUS, JD.com’s premium membership program, inked a partnership with Bilibili

As the first one of its kind in the Chinese retail industry, the paid premium membership program JD PLUS has over 20 million members so far, and is keen to reach the younger generation of shoppers. Bilibili, with average monthly active users of 237 million, has already become the go-to destination for young people, 86% of whom are under 35 and many of them have high consumption capacity.

For Bilibili, JD PLUS members are recognized as consumers with strong consumption power and openness to new trends. The cooperation will promote healthy and high-quality user growth for both companies in the near future. During the 618 Grand Promotion period this year (June 1-18th), sales to JD PLUS members increased by more than 200% YOY, with more than 20, 000 brands represented.

 

(zhanghui36@jd.com)

JD Helps CIFTIS Create Digital Show, Again

by Ling Cao

For the second year in a row, JD.com helped support online exhibitions and services for CIFTIS (China International Fair for Trade in Services), the world’s first comprehensive exhibition in trade and services held from Sept. 3 – 7 in Beijing.

In 2020, JD Technology was the official technology services provider for the event, providing support for exhibitions, events and meetings. This year JD’s services have expanded to become the fair’s global partner.

Combining cloud computing, AI, IoT, big data and 5G, JD helped to promote cloud-based digital integrated online and offline exhibits, which break the limitations of time, space and language. As a result of JD’s technology, other participants in the fair are also able to host exhibitions online.

In addition to creating the infrastructure for digital exhibits, JD.com is also participating in the fair, showcasing its own capabilities in open infrastructure, high-efficient digital and intelligent supply chain, as well as technology innovations.

For example, JD Cloud is presenting its cloud based solutions for trade and fairs, finance and more. Based on energy conservation practice from JD Cloud’s data center in eastern China, JD Cloud has won a green development case study award from the CIFTIS.

JD Logistics is also displaying a series of robots and digital supply chain solutions for partners at the fair, and JD Health is showcasing the Family Doctor program, as well as a medical examination robot.

Additionally, JD Technology is showcasing its practice in e-CNY with services in supply chain, applications and technology. JD has expanded the solution into a business-to-business application, and brought it to the show for the first time.

Lei Xu, President of JD.com shared, “JD is a new type of enterprise based on the real economy, which has played its role in driving the integration of the digital economy and the real economy. JD will make its contribution in the dual-circulation economy, as well as accelerate high-quality economic development.”

As of Aug. 29, 4400 enterprises have chosen to attend the fair online only, an increase of 40% YOY.

 

(ling.cao@jd.com)

JD News Roundup Vol. 19: Kuaishou book partnership, 5G expansion and more

Welcome to volume 19 of our 2021 weekly digest. Here we consolidate a selection of JD news and give context on why it matters. If you have any questions or topics you are hoping we will explore, please email press@jd.com.

 

BUSINESS HIGHLIGHTS

 

JD RETAIL

JD and Kuaishou to showcase books

JD Books will partner with China’s leading video-sharing app Kuaishou to create an initiative supporting livestream influencers to recommend books. The partnership will bring together JD’s strength in book supply chain and Kuaishou’s traffic and live-streaming ability to enrich reading culture in China, as knowledge sharing formats have been gaining steam in the market.

Rise of China‘s living room economy

Across China, living rooms have turned into a new type of space where various intelligent and personalized products are being displayed and used, according to JD’s new “2021 Living Room Consumption Trend Report.” Some trends include Gen Z’s preference for a recreational element to their living rooms; whereas post-‘75s are focused on creating home cinema experiences. Read more here.

Lagardère partnership

JD Worldwide, the import platform of JD.com, will explore in-depth cooperation in both online and offline, cross-border and duty-free business with Lagardère Travel Retail in the near future, after Lagardère Travel Retail announced that it had obtained investment from JD.com on Sept. 1.

Lagardère Travel Retail and JD.com will cooperate in areas including omni-channel retail, smart supply chain, logistics and data analysis.

 

JD TECHNOLOGY

JD’s contribution to 5G’s profound impact across industries

JD is playing a significant role in supporting 5G expansion in China, providing operators and 5G device enterprises with industrial support; bringing 5G shopping experiences to customers; and leading the technological innovation of 5G in multiple areas.

The rise of 5G is also demonstrated in the sales volume of 5G mobile phones and other 5G products on JD.com, with sales of 5G mobile phones increasing 500% YOY; and TVs with 5G network capability increasing 100% YOY. Additionally, JD is supporting the use of 5G in various e-commerce and retail scenarios, including AR/VR, livestreaming, cloud shelf solutions and more.

 

JD LOGISTICS

JD’s cooperation with Shaanxi coal mine increases operation efficiency

Xiaobadang Mining Company, a leader in China’s mining industry, utilizes an intelligent supplies warehouse powered by JD Logistics’ integrated supply chain, serving as a key example of how JD is driving digitalization across different industries. Read more for how JD’s automated supply chain has helped Xiaobadang Mining Company increase operation efficiency.

 

(press@jd.com)