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JD Opens Self-built Pharmaceutical Warehouse in Shenyang

by Yuchuan Wang

JD has built a dedicated warehouse in Shenyang, Liaoning province to meet the increasing demand for the transportation of pharmaceutical products in the industry.

The 10,000-square-meter warehouse provides outsource operational logistics services (3PL or third party logistics services) for medicine and medical apparatus and instruments. It is equipped with multi-layer storage temperature conditions including cool, room temperature, refrigerator and frozen for various drug requirements.

According to the China Pharmaceutical Logistics Development Report released by China Federation of Logistics & Purchasing (CFLP), the market for pharmaceutical products circulation is growing rapidly at a rate of 8% and is believed to have surpassed RMB 4,000 billion yuan in 2020. Meanwhile, the industry still faces problems of high costs and lagging digitalization, with much room for development.

“Leveraging JD’s capacities in logistics infrastructure, technology and ecosystems, we hope to build a professional and wide-coverage pharmaceutical logistics network,” said a JD Logistics representative, “to continuously contribute to the optimization of the pharmaceutical supply chain.”

 

(yuchuan.wang@jd.com)

Photo Gallery: This Week at JD (January 1 – January 8)

To celebrate the coming of 2021, JD Logistics partnered with Chinese movie “Warm Hug” to release special delivery boxes with its theme and set up a pop-up store in Beijing to bring the warm-hearted story to consumers. Each of the special designed delivery boxes can stretch out small hands to make a hug.

 

JD partnered with Sesame Studios to celebrate the coming of the New Year. The two parties released a video titled Joyous Surprise, which carries the theme of kindness and friendliness. JD and the studio also worked with Lego and Pop Mart to customize diversified Sesame Street-themed products like bags, yoga pads, mixed nuts, pullovers and mysterious gift boxes. In an offline campaign, JD has decorated the Light Rail No.2 in the mountain city of Chongqing in southwest China with images of Sesame Street characters and Joy, adding a festive touch to the city.

 

SEVEN FRESH, JD’s offline fresh produce supermarket chain, opened a new store in the Fangzhuang area of Beijing on Jan. 1, reaching many old residential compounds and elderly people. It can solve the problem by providing tailored services, such as doorstep delivery in as fast as 30 minutes, a special service section for elderly people inside the store, as well as teaching them to place orders online at their compounds.

 

JD.com and ThundeRobot, a leading Asian brand of gaming computers and accessories, sponsored an e-sports league, ACE College League (ACL), which concluded on Jan. 3 with Hainan University crowns champion of the two-day e-sports competition. JD is ambitious in constantly exploring the field of e-sports. In the PC gaming field, JDG has become one of the top teams loved by gamers, and it will be one of China’s representative teams to participate in the League of Legends World Championship 2021. In the mobile gaming field, JD was also the exclusive e-commerce partner for KPL Spring, KPL Fall, and the Honor of Kings Anniversary in 2019.

 

MAKE UP FOR EVER Launches Official Flagship Store on JD

by Hui Zhang

LVMH’s cosmetics brand MAKE UP FOR EVER launched a flagship store on JD.com on Dec 10th 2020, bringing its 2021 limited makeup editions and a makeup set exclusively to JD’s over 441 million consumers along with JD super brand day on  Jan 11, 2021.

With the help of JD’s ecommerce and logistics advantages, the official flagship store of MAKE UP FOR EVER will directly supply products and be stored in JD’s warehouses. All the products will be delivered to consumers within 24 hours by JD Logistics.

To celebrate the store’s opening, JD and MAKE UP FOR EVER will kick off a super brand day on Jan. 11 to offer a MAKE UP FOR EVER 2021 new year global limited powder edition and a makeup set endorsed by Chinese singer and rapper Liu Yuxin.

“The collaboration with MAKE UP FOR EVER aims to convey global beauty trends to Chinese consumers while continuing to bring a wide range of high-quality beauty and skincare products to our consumers,” said Terry Wang, general manager of JD Beauty.

“We hope that through the cooperation with JD, we can make more Chinese consumers understand and love MAKE UP FOR EVER’s products, and open a brand new chapter of comprehensive development through the online market,” said Vincent Fu, general manager of MAKE UP FOR EVER China.

Founded in France, MAKE UP FOR EVER is the professional makeup brand performers turn to when they need makeup and tools to transform for the stage. The brand creates high performance products for professional makeup artists and makeup fans all around the world.

 

(zhanghui36@jd.com)

JD Holds Annual Grand Promotion Day for PLUS Members

by Ling Cao

JD is holding its annual grand promotion today (Jan 8) for members of JD PLUS, JD’s premium membership system. Benefits include the opportunity to use RMB 1.8 yuan to purchase cosmetics packages and handbags, as well as discounts to purchase a wide range of other products.

JD also offers a “super card” with eight integrated privileges for new members, including 2.5kg Chilean cherries, VIP membership for the platforms Tencent video, QQ music and JD Reading, as well as a special card for McDonald.

JD PLUS has already cooperated with over 800 brands, including Unilever, Siemens and Yili, with 720 brands providing 5% discounts for members purchasing products on JD. Members can also enjoy special prices for millions of products on JD.

Additional provileges include 12% discounts for ordering Didi, RMB 1 yuan to order a hamburger on Burger King, and RMB 9 yuan to buy a cup of COSTA coffee.

Chunhui Meng, head of JD PLUS said, “JD PLUS aims to create an integrated membership system with partners, which combines online shopping with a cross-border lifestyle, providing members with high quality products and benefits.”

 

(ling.cao@jd.com)

JD Empowers Duty Free Industry through Supply Chain and Digitalization

by Rachel Liu

JD Worldwide, JD’s platform for imported products, opened a duty free store in Sanya, Hainan province on December 30th, 2020, together with a cross-border experience store through partnering with Hainan Tourism and Investment Development Co. Besides makeup products, fragrance and chocolate, which are common in many duty free stores, the JD stores also provide a wide range of electronics products, providing travelers with more choices.

By joining the duty free business, JD can benefit brands and traditional industry players with supply chain capability and digital tools.

According to research conducted by Industrial Securities, during July to October 2020, makeup accounted for 48% of total sales of offshore duty free products in Hainan province, with watches accounting for 14.7% and accessories 15.4%. The categories of duty free products are very limited. Although customers have the demand for a wider variety of  products, many brands do not have the ability or resources to get into the business.

With JD’s experience in logistics and finance, as well as its close connection with international brands (especially electronics brands), brands can get into the duty free business easily and quickly through cooperating with JD. With more brands joining, they will have more control over the product price and channels on the duty free market, thus making the industry more regulated.

JD’s participation will also help traditional duty free players with their challenges. In China, only five companies are approved to do duty free business, and they mostly focus on operating offline stores. As digitalization is the trend of the retail industry, JD’s joining could help them with digital transformation, such as more detailed and efficient customer operations, targeted marketing campaigns and more. Take customer operations for example: customers for duty free stores are usually travelers, which means they are not likely to revisit the stores frequently. JD’s digitalization capabilities can help the stores move the customers online and use LBS (Location Based Service), targeted advertisements and more to activate them.

JD’s store management tools, such as electric price tags, a smart advertisement board and customer road map, will bring customers a better shopping experience in the stores.

“With the change of policy on Hainan’s duty free business, both customers and industry players demand new experiences and opportunities. Instead of competing with existing duty free companies, JD’s joining can not only supplement traditional product categories, but also bring omnichannel experiences into the duty free industry, as well as making the industry more standardized and efficient,” said Mark Ma, operations head of JD’s duty-free business.

 

(liuchang61@jd.com)

JD Customers Stock up on Warm Goods to Fight the Cold in China

by Vivian Yang

A massive cold wave is sweeping across China. On January 6, Beijing saw a drastic temperature drop to -17.1℃, the lowest since the 21st century.

China’s National Meteorological Centre (NMC) has predicted that from Jan. 4-13, the cold air will frequently grip the country in its southern provinces including Anhui, Jiangxi, Zhejiang, Fujian and Yunnan as well as many parts of North China.

As the outdoor temperature keeps plummeting, people’s shopping carts on JD.com are getting increasingly “warmer”. According to JD’s consumption big data, searches with “warmth”-related keywords have tripled in the past week compared with the same period last year, with radiators, heaters, kettles, heating furnaces, portable hand warmers and other products ranking high on the search list.

“Thermal underwear for -40℃” becomes the most popular search in the cold resistant outfit category. In addition to coats, boots, gloves, socks and hats for extreme weather, products with high-tech materials are a big draw for many consumers.

Search volume have multiplied for down jackets, vests and duvets as well as wool hats, scarfs, sweaters, pants, socks, insoles and more during this period of time.

“The coldness has been a reminder for many people to send love to their family members,” noted Yao Chen, researcher of JD Big Data Research Institute. “We found that a great number of warmth-related product orders made by customers from the big four tier-one cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen, are going to recipients living in different cities, which undoubtedly, in most cases, should be the senders’ hometowns,” Chen added.

 

(vivian.yang@jd.com)

JD International Business’s Concludes First English Speech Contest

by Hui Zhang

The final of the first JOY Cup English Speech Contest organized by JD International Business, JD.com’s international business division, was held on Dec. 29. Twelve employees qualified to join the final round competition, out of 40.

The final contest was divided into two sections – a 2-minute keynote speech on the theme of “Better Quality, Better World” and 1-minute impromptu speech. Contestants engaged in heated discussions on topics such as logistics, cross-border business, e-commerce development in Southeast Asia, the future of offline retail, O2O, opportunities and challenges during pandemic, and more. Two contestants from Indonesia and the U.S. joined remotely.

After a fierce competition, Yiming Jiang from JD.ID won the first place, Gao Jiaqi from cross-border business unit and Pei Moran from JD Central won the second place.

Contest Champion Yiming Jiang Rewarded 

“Language ability is an important factor influencing international business development. We hope to evaluate the English ability of our employees through the contest and thus to improve their cross-cultural communication ability as well,” said Xiaobing Yan, senior VP of JD and president of JD International Business.

 

(zhanghui36@jd.com)

JD’s Smart Enterprise Procurement Platform Unveils New Trend on Gifts

by Ling Cao

Data from JD’s smart enterprise procurement platform revealed that employees of enterprises cooperating with JD are increasingly using a platform built by JD Business to select gifts for the Chinese New Year (CNY) holiday.

The platform allows employees to select products on an integrated platform, and have the products sent to their doorsteps via JD’s in-house logistics service. It also optimizes the process and cost for enterprises to arrange gifts during the upcoming holiday. Chunzheng Song, president of JD Business said, “The platform aims to optimize the process and cost for enterprises to arrange gifts for the upcoming holiday.”

Unlike traditional CNY gifts for employees, such as rice and oil, nuts and candy, as well as bedroom accessories, JD’s data showed that in December last year, orders of cellphones, digital products, books and medical and healthcare products largely increased, while fresh produce became a new popular selection.

The growth rate of medical and healthcare products far surpassed the same period in 2019, with the most popular products under those categories being washing and personal care, disinfection protection, home care, thermometers and sphygmomanometers. Some other popular items include nutrition products, medical checkup services and family medical instruments.

In terms of the enterprises using the platform, construction, service and real estate are among the highest growth rate industries, while orders from finance, trade and retail, and energy industries increased by two times YOY, respectively.

 

(ling.cao@jd.com)