Apr 13, 2018| JD Retail

JD’s TOPLIFE Platform Launches Four New Luxury Brands

Ella Kidron apparel | luxury

JD.com, China’s largest retailer, announced today that it has added four top international brands to its luxury shopping platform, TOPLIFE. Luxury Italian fashion brand ANTEPRIMA, Scottish handcrafted knitwear brand Barrie, quintessentially British luxury lifestyle brand Mulberry and revered ready-to-wear couture brand Oscar de la Renta have joined the strong roster of brands that have already partnered with TOPLIFE.

Established last October, TOPLIFE has quickly become China’s destination for premium online luxury goods shopping. European fashion houses like Alexander McQueen and Saint Laurent, as well as American minimalism specialist Derek Lam, have chosen TOPLIFE for their first online flagship stores in China. The platform has also welcomed the likes of Escada, Swarovski, PERRIN PARIS, and others. Many brands have launched online in China exclusively through TOPLIFE, and several brands including PERRIN PARIS and Mulberry have worked with JD to launch special collections or products for TOPLIFE. Mulberry’s debut on the platform includes a gold version of its Amberley bag that is exclusively available on TOPLIFE.

“From having a separate app, to developing exclusive storage facilities specially designed for luxury goods, we developed TOPLIFE with luxury brands and consumers in mind from start to finish,” said Hu Shengli, President of Fashion and Lifestyle at JD.com. “We’re delighted to continue to build out the platform and bring the best of luxury fashion to Chinese consumers through our carefully-curated luxury universe.”

JD’s TOPLIFE platform completely redefines the luxury shopping experience in China. With access to unique warehousing and delivery options, brands on the TOPLIFE platform receive high-end logistics and marketing support, fully leveraging JD.com’s world class capabilities. In addition, TOPLIFE customers receive the same differentiated, luxury experience they would expect at a traditional brick-and-mortar store, with the added perks of premium white-glove delivery service and online fashion consultants available 24/7.

The four brand launches were announced at an event in Shanghai that also had guests from Cha Ling, Derek Lam and PERRIN PARIS, which are already on the site.

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

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