JD’s TOPLIFE Platform Launches Four New Luxury Brands

ANTEPRIMA, Barrie, Mulberry & Oscar de la Renta join TOPLIFE's growing catalogue of fashion brands

JD’s TOPLIFE Platform Launches Four New Luxury Brands

JD.com, China’s largest retailer, announced today that it has added four top international brands to its luxury shopping platform, TOPLIFE. Luxury Italian fashion brand ANTEPRIMA, Scottish handcrafted knitwear brand Barrie, quintessentially British luxury lifestyle brand Mulberry and revered ready-to-wear couture brand Oscar de la Renta have joined the strong roster of brands that have already partnered with TOPLIFE.

Established last October, TOPLIFE has quickly become China’s destination for premium online luxury goods shopping. European fashion houses like Alexander McQueen and Saint Laurent, as well as American minimalism specialist Derek Lam, have chosen TOPLIFE for their first online flagship stores in China. The platform has also welcomed the likes of Escada, Swarovski, PERRIN PARIS, and others. Many brands have launched online in China exclusively through TOPLIFE, and several brands including PERRIN PARIS and Mulberry have worked with JD to launch special collections or products for TOPLIFE. Mulberry’s debut on the platform includes a gold version of its Amberley bag that is exclusively available on TOPLIFE.

“From having a separate app, to developing exclusive storage facilities specially designed for luxury goods, we developed TOPLIFE with luxury brands and consumers in mind from start to finish,” said Hu Shengli, President of Fashion and Lifestyle at JD.com. “We’re delighted to continue to build out the platform and bring the best of luxury fashion to Chinese consumers through our carefully-curated luxury universe.”

JD’s TOPLIFE platform completely redefines the luxury shopping experience in China. With access to unique warehousing and delivery options, brands on the TOPLIFE platform receive high-end logistics and marketing support, fully leveraging JD.com’s world class capabilities. In addition, TOPLIFE customers receive the same differentiated, luxury experience they would expect at a traditional brick-and-mortar store, with the added perks of premium white-glove delivery service and online fashion consultants available 24/7.

The four brand launches were announced at an event in Shanghai that also had guests from Cha Ling, Derek Lam and PERRIN PARIS, which are already on the site.

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