by Vivian Yang

JD Auto and 2021 Beijing International Motorcycle Exhibition (Motor China) reached an agreement on Mar. 24 to co-create an online exhibition in parallel with the offline event, exploring more interactive formats via the Internet to increase motorcycle products’ branding and sales opportunities.

Based on the cooperation agreement, all the exhibitors and their exhibited products will be displayed on JD’s online platform at the same time as the offline exhibition is taking place. JD Auto will use its digital capacities through livestream, long and short videos, VR, 3D, real-time interaction, precise matching and more, to enhance the exhibition effect and create some fresh experience for its online visitors.

A signing ceremony is held at JD’s headquarters in Beijing on Mar 24. Zhijie Yu(right), director of the international cooperation department of China Chamber of Commerce for Motorcycle, and Jianqiang Wang, head of the motorcycle business of JD Auto, exchange singed documents at the ceremony.  

With the theme “Meeting the Cycles”, Motor China is one of the China’s most influential motorcycle fairs. This year, the event will be held in Beijing from May 28 to 30 at China International Exhibition Center. According to its official website, the event will double its indoor exhibition space to 50,000 square meters. Over 300 exhibitors from China and abroad will be invited to meet 100,000 visitors on site and more online.

Most of the exhibitors of motorcycles and parts, accessories and services providers will introduce new products during the exhibition. Many brands will also host new product release events on the first day of the exhibition.

Zhijie Yu, director of the international cooperation department of China Chamber of Commerce for Motorcycle said at the signing ceremony that it is the first time for the exhibition to carry out deep cooperation with e-commerce platform which is expected to be an exciting experiment and new development thinking for the motorcycle industry.

Jianqiang Wang, head of the motorcycle business of JD Auto noted that thanks to JD’s close collaborations with leading motorcycle brands on the Chinese market, more than sixty percent of the products exhibited at the event can be bought directly on JD’s platform. And JD Auto will welcome several newcomers including Ducati, Harley, Kawasaki, Suzuki, Triumph, shortly after the exhibition.

“Through providing an online exhibition for offline motorcycle events and new product releases based on JD’s strength in technologies and digital and intelligent supply chain solutions, we can not only support brands to iterate their products and services, but also help them to increase interactions with the customers in a more convenient and effective way,” said Wang.

Motorcycling has become a trendy way for people to express life, entertainment and social attitudes, with young people being a rising consumption power on China’s motorcycle market, as noted by JD Auto Consumption Ecosystem Report 2021, which revealed that 30% of motorcycle buyers in 2020 on JD.com are between 26 to 35 years old, and 27% are below 26 .

“JD Auto strives to provide the latest, most fun and trendy motorcycle products to our customers,” Wang added.

(vivian.yang@jd.com)

by Rachel Liu

JD and LG announced that they will deepen their cooperation on C2M products, healthy-related home appliances and smart supply chain at AWE 2021, the largest appliance and electronics exhibition in Asia, held in Shanghai from Mar. 23 to 25.

At a ceremony in JD’s AWE booth attended by Dongshan Li, president of LG Electronics China and Fan Xie, president of JD Home Appliances, LG debuted its new products including a steam washing machine, refrigerator, OLED TV, facial cleaner and more. All the products aim to bring a healthier lifestyle to customers, as the COVID-19 outbreak has made customers focus more on a healthy lifestyle and how home appliances can make their lives healthier.

Industry data shows that 93% of customers focus on health-related functions when they buy home appliances, and JD big data shows the same trend. During the last Singles Day Shopping Festival, sales of anti-bacteria refrigerators increased five times YOY.

“Going forward, JD and LG will put greater efforts on developing products that can bring customers a healthier lifestyle. We will jointly upgrade the functions and designs of the products to better meet Chinese customers’ demand,” said Xie. JD’s omnichannel strategy and marketing capabilities will help LG deliver its products to more customers.

LG signed a partnership agreement to sell RMB 5 billion yuan worth of products on JD in 2020, and has worked with JD to develop over ten C2M products so far.

(liuchang61@jd.com)

by Rachel Liu

JD is participating in the Appliance & Electronics World Expo (AWE) 2021 to be held in Shanghai from Mar. 23 to 25. AWE is the largest appliance and electronics exhibition in Asia, and Top 3 globally. The event gathers the most updated products and cutting-edge technology in the appliance and electronics industry.

JD’s 800 square-meter booth is its largest one in JD’s history of participation in the event. It has five sections based on different consumption scenarios, such as IoT and smart appliances, health-care related appliances, kitchen-use appliances and a gaming section. In the booth, customers can experience innovative products in person. The booth also showcases JD’s retail technology innovations, such as Take, which determines how a consumer interacts with a given product, smart robots, and an omnichannel interaction screen.

JD’s exhibition reflects customers’ increasing need for high-end and niche products. The 2020 China Home Appliance Report published by China Center for Information Industry Development Research shows that consumption upgrade in the home appliance industry is accelerating, and smart, healthy, customized products are getting more popular. Sales during the past Singles Day Grand Promotion also reflects customers’ needs for new products that were not widely recognized before. For example, sales of washer and dryer combos increased 10 times YoY, and washing machines for baby clothes increased 150% YoY.

“We hope that JD could become a valuable platform for both customers and brand partners,” said Fan Xie, head of JD Home Appliances.  “For customers, we will provide rich products that can meet their specific needs. For partners, we want to upgrade our products, service, supply chain and marketing abilities to help them better develop products and reach out to more potential customers.”

During AWE, Sony and LG both introduced the C2M products that they worked on with JD, the Sony X91J gaming TV and LG anti-bacteria washing machine. Both products are developed based on JD’s customer insights on specific groups of customers. JD’s C2M model enables brands to launch new products in a shorter period of time and improve their sales performance. Brands including Siemens, Bosch, and Vanward signed partnerships with JD during AWE to cooperate more deeply on C2M products.

Going forward, JD customers will be able to experience new products in more offline channels. This June, the second JD E– Space store will open in Hefei, Anhui province, and the third one will open in Xi’an, Shaanxi province. Over 10 JD Home Appliances Flagship stores will open in cities around China in the first half of 2021, to provide customers the chance to experience the most updated products before making a purchase.

(liuchang61@jd.com)

by Vivian Yang

JD Auction is moving into the production zones of jade, porcelain, tea and other treasures to make bidding an online livestream carnival for its customers. The initiative which will last from Mar. 18-31 is part of the celebration for JD Auction’s fifth anniversary.

“Online auctions from production zones can offer rich choices and convenient shopping experiences for customers and draw them closer to the craftsmen and their great works,” said Chengxin Han, head of JD Auction.

JD Auction has now established dozens of livestream bases in production zones for several treasures throughout China, including Jingdezhen of Jiangxi province for ceramics, Shifosi of Henan province for Hetian Jade, Xianyou of Fujian province for worry beads, as well as the origin of Pu’er tea from Yunnan province, and black tea from Jiangsu province.

“We ensure all the products have gone through authoritative quality inspection before appearing on JD Auction’s platform, and we provide premier delivery and other services to meet the various demands of our customers,” noted Han.

For example, customers can order bespoke products through interacting with craftsmen and artists via livestream in production zones, such as dark-red ceramic tea-pots, jade bracelets, calligraphy and other handicrafts.

The platform also used VR technology to present panoramic experience for dark-red ceramic arts by top-notch craftsmen for more people to appreciate and bid for purchase.

Having a delicate dark-red tea-set is a preparation step to welcome the spring tea tasting season that is arriving in late March to early April. JD Auction will continue to promote tea auction from China’s famous tea production zones in the coming weeks.

From electronics, cars, collectibles, to highways, airlines, and more, more than 100 million items in 200 categories have been sold on JD Auction in the past five years, making JD Auction one of the most comprehensive online auction platforms with the widest variety of auction items in China.

(vivian.yang@jd.com)

by Rachel Liu

JD and Seagate reassured their partnership on a signing ceremony on Mar. 19 to create more C2M storage products and deliver to customers through the omnichannel model. JD hopes to help Seagate achieve a core customer increase of 40% YOY, and to double sales in the next three years.

As China’s post-90s generation becomes a key consumption group, more customers are demanding customized and niche products that meet their specific needs. JD and Seagate will go deeper in developing C2M products to expand the brand’s customer base. Seagate will also work with JD on B2B business and develop products that suit corporate clients.

In the next three years, JD will help Seagate expand on offline channels including JD Computer and Digital Stores and JD Home stores to reach more customers, especially those from lower-tier cities. The two sides will cooperate on marketing, using JD’s big data capabilities to achieve detailed operations on brand members, making sure the information of new products can be sent to targeted customers.

“Seagate and JD are close partners for a long time. Thanks to JD’s efforts, sales of Seagate have reached RMB billions yuan. This deepened partnership is a new start for a brighter future,” said Ningxi Zhu, director of Seagate China.

(liuchang61@jd.com)