Leading US Brand Marketing Media Shares how JD is Changing the Game in Retail

Posted on by Ling Cao

by Brad Burgess

JD was featured in two stories published recently by Adweek, a top global brand marketing industry media based out of New York City that covers a range of different industry topics.

Under Retail, JD was highlighted for how the company is supporting the control of COVID-19 and changing the game for the retail industry happening in China. The article is entitled “5 Ways Coronavirus is Changing Retail in China”and introduced numerous trends in the retail industry that are happening as a result of the epidemic and how Chinese consumer habits are changing.

JD was featured in two stories published recently by Adweek,

The five ways highlighted are Online Grocery, Produce, Livestreams, Drone and Robot Delivery, and Prices.

Chinese consumers have turned to e-commerce to meet their daily needs. At the same time, JD has been engaging in a range of initiatives to help farmers across China to sell their produce at tough times. And, to provide safe and fresh produce to urbanites on a daily basis. Livestreams have been a great way for local merchants and municipal districts to sell their specialties, amongst others.

JD has employed drones and robots to provide “contact-free” delivery solutions, and even in new scenarios such as disinfecting hard to reach areas. Lastly, JD’s commitment to not increase prices and be vigilant in protecting consumer interests was highlighted.

JD was also included in a second story by Adweek “When China Under Quarantine, People Turn to Livestreams and Shopping”

The article notes that JD’s platform has seen a significant jump in sales of pet products, kitchenware and hair clippers.

JD Pet has been ramping up its business prior to COVID-19, and has been responding to unique customer needs, including even dog diapers (who don’t go out as often either!). Also interesting is how many Chinese consumers are making healthy choices, learning how to bake at home and also preparing to bring their own food when returning to work to avoid cross-contamination.

Launched in 1979, Adweek is a top industry media focused on the brand marketing ecosystem. It reaches an audience of 6 million people.

 

(brad@jd.com)

Gaming Phones: A Success of JD’s C2M Model

Posted on by Rachel Liu

by Rachel Liu

On March 12th, Red Magic, Nubia’s gaming phone brand, launched its new 5G gaming phone through an online press conference supported by JD Live. The phone started taking pre-orders on JD on that day with the official sale starting on March 19th offered exclusively on JD.

Previously on March 3rd, Black Shark revealed the first 5G gaming phone in the world: the Tencent Black Shark 3. On March 4th, pre-orders of the phone had already surpassed four million.

In 2017, JD was the first company to create the concept of a gaming phone – phones that can smoothly support the operation of mainstream mobile games with specific designs to optimize the consumer experience while gaming. At that time, over a third of Chinese people were phone gamers. Through deep analysis of customers’ feedback, JD discovered that gamers have higher requirements regarding phone specifications and design. JD quickly worked with several mobile phone brands to develop related products to respond to this demand.

This consumer-to-manufacturer (C2M) model on product development not only improved customers’ experience, but also helped brands gain a deeper understanding of consumer trends and improved their sales performance. Over half of C2M phones sold on JD are gaming phones.

Black Shark is the first brand that worked with JD on developing a gaming phone.

Black Shark is the first brand that worked with JD on developing a gaming phone. In 2018, based on JD’s big data analysis, Black Shark launched the first gaming phone in China, with pre-orders surpassing 450,000. In the same year, the first Red Magic gaming phone was launched on JD, with sales surpassed 10,000 in just 37 seconds. Since launching the gaming phone in 2018, it’s been gaining popularity. During the 2019 Singles Day (November 11th) sales festival, sales of gaming phones on JD increased 130% y-o-y. In the first two hours of that day, Black Shark ranked first in both sales revenue and quantity in the phone category.

Besides the gaming phone, JD also leveraged C2M to launch phones specifically created for e-book reading and for elderly people. In January 2020, JD launched the “Time machine”, a smart phone specifically designed for elderly people.

C2M is part of JD’s strategy to keep the customer at the center of the retail process. It enables JD to provide consumers with products before they know they need them, based upon both robust big data research and a solid understanding of customer needs. It enables JD to provide new value to brands who seek to better target Chinese consumer needs.

 

(liuchang61@jd.com)

Photo Gallery: This Week at JD (March 9-13)

Posted on by Yuchuan Wang

JD helps CR Ng Fung, under China Resources Limited,

JD helps CR Ng Fung, under China Resources Limited, to transport daily necessities such as rice and cooking oil to merchants from Wuhan to other cities in Hubei. During the tightest period of COVID19 prevention and control, JD helped them transport a total of 800 tons of items.

 

JD helps convenience store chain "Today", which has over 300 stores in Wuhan

JD helps convenience store chain “Today”, which has over 300 stores in Wuhan, to deliver 20k daily necessities to local customers during COVID19. JD Logistics has leveraged a team of over 80 employees from warehousing, transportation and delivery to help.

 

JD teams up with Taihe Music Group to bring entertainment online via JD Live,

JD teams up with Taihe Music Group to bring entertainment online via JD Live, helping people get their entertainment fix during COVID19. Each week JD invites musicians from Taihe to hold live shows and introduces liquor products to customers and they can buy with a single click.

 

AI and IoT to energize Chinese agricultural industry.

On March 10th, JD Digits was on Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2020 as the only Chinese company under the Data Science category, recognizing JD Digits’ effort in using data technology, AI and IoT to energize Chinese agricultural industry.

 

DSG encouraged JD to play an active role in driving digitalization-driven growth in the region and enabling local SMEs.

On March 11th, Sze-Meng Soon, JD President of International, met with Dr. Aladdin D. Rillo, Deputy Secretary General of the ASEAN Economic Community in Jakarta, Indonesia. DSG encouraged JD to play an active role in driving digitalization-driven growth in the region and enabling local SMEs.

 

JD Health and Sinopharm Group Hubei announced to offer a second batch of 15 million masks for sale exclusively to Hubei province on Mar

JD Health and Sinopharm Group Hubei announced to offer a second batch of 15 million masks for sale exclusively to Hubei province on Mar. 6th, in addition to the previous 15 million supplied on Mar. 3rd to further ease the mask shortage.

 

JD ensures health and safety for employees who are returning to work.

On March 9th, at JD’s headquarters, NHK World captured how JD ensures health and safety for employees who are returning to work.

 

Celebrating wonderful women at JD.

Celebrating wonderful women at JD.

  • Chunhui Meng is a young leader who was born after 1990. Her hard work and solid skill set have led to her to becoming the head of JD’s premium membership program, JD Plus. As of November 2019, JD Plus members have exceeded 15 million.
  • Mei Shi is a full-time online doctor at JD Health. During the COVID-19 outbreak, she has helped lots of customers ease their worries and anxieties. From Jan. 26 to Mar. 7, JD Health had served over 4 million customers. This cannot be achieved without the efforts of online doctors like Mei.
  • Jia Huang is a technology development product manager at JD Cloud & AI. In addition to being a professional product manager, she is also familiar with cutting-edge technologies such as cloud computing, AI, big data and IoT, and contributed to two books on JD’s technology development.

 

D and Sanya city partner to sell and donate 200 tons of mangos to Hubei province.

JD and Sanya city partner to sell and donate 200 tons of mangos to Hubei province. On March 8th, the first batch of donated mangos arrived in Jingzhou city, Hubei province, via JD’s cold chain logistics and Sanya Mango Special Train Railway, which strictly controlled the temperature of the entire journey from between 12 ℃ to 15 ℃ to ensure freshness.

JD and Humanwell to Make 1 Million Masks Available to Hubei Daily

Posted on by Hui Zhang

by Hui Zhang

JD Health and Humanwell Healthcare Group, a China-based integrated healthcare solutions provider, announced today to make one million masks available for sale every day exclusively for Hubei province customers until the end of COVID-19 epidemic in China.

The masks went on sale on Mar. 12th. In order to ensure that more people can access masks, each consumer is entitled to buy four packs of masks (200 masks in total), and the price is as low as 1.98 yuan each. The orders can be delivered to all cities and counties in Hubei.

Previously, JD partnered with Sinopharm Group Hubei to make a total of 30 million masks available to Hubei residents since Mar. 3rd.

Previously, JD partnered with Sinopharm Group Hubei to make a total of 30 million masks available to Hubei residents since Mar. 3rd.

In addition, JD Health has donated 1 million masks and 60,000 items for medical and epidemic prevention to major hospitals and related institutions in Hubei, and donated 3 tons of disinfectant, valued at approximately 150,000 RMB in total in partnership with Europe’s largest private hospital operator, Fresenius Helios.

 

(zhanghui36@jd.com)

Small And Strong, Very Hot Sell: FLAMMA at JD

Posted on by Tracy Yang

by Tracy Yang

Wuliangye（五粮液），a renowned premium liquor brand from China, is partnering with JD Super, China’s largest supermarket online or offline to launch FLAMMA, 70% Original Liquor “Xiaojiu” (小酒). The brand sold 5,000 bottles within two minutes of launching.

FLAMMA, with 70% alcohol, is the high-end Xiaojiu brand launched by Wuliangye. Limited in supply, this very strong liquor is crystal clear and offers a unique taste with an elegant grain bouquet, rich flavor and with a long finish. The taste mellows with age, and increases in monetary value over time, making it a collectable.

Wuliangye（五粮液），a renowned premium liquor brand from China, is partnering with JD Super

Xiaojiu is the Chinese pinyin for “small bottle of liquor”. A bottle of Xiujiu typically holds 50-250ml of liquor. At first, Chinese liquor brands began to launch Xiaojiu to be given as gifts or to test new products for consumers to try before engaging in larger-scale production. Over time, Xiaojiu has become a specific category itself since brands want to target young consumers, such as those born after the 1980s and 1990s. This cohort prefers smaller bottles and seeks to drink responsibly as well as for pleasure.

JD.com currently offers several brands of Xiaojiu, including Xiaoer (小二), Jiangxiaobai (江小白), Langjiu(郎酒), Jinjiu(劲酒) and others.

 

(tracy.yang@jd.com)

JD Uses 4 “Silver Bullets” to Help 34,000 Farmers

Posted on by Yuchuan Wang

by Yuchuan Wang

Relying on its strength in supply chain, logistics and technology, in less than two weeks, from February 11th to February 23rd, JD.com has used four “silver bullets” to help sell 3,900 tons of agricultural products that risked becoming unsellable and help 34,386 farmer households develop their new channel online.

 

Silver Bullet 1 – Accurately matching demand and supply

By partnering with local media, JD helped efficiently collect and post production and procurement information for agricultural produce, accurately matching the demand and supply. In Sichuan province, JD collaborated with “The Cover” to open a green channel for Sichuan fresh produce and saw an increase of 60 times in sales. In Shaanxi province, JD partnered with “HSW.CN” to launch the green channel for local produce. Fourteen tons of local apples were sold in just two days.

JD partnered with “HSW.CN” to launch the green channel for local produce

Silver Bullet 2 – Investing core marketing resources

JD has announced several supportive policies that leverage its marketing resources to help merchants. Recently, JD announced its Spring Raindrop Plan, in which it would allocate RMB 1.5 billion in marketing resources to help unsellable products and merchants. JD Fresh launched the “National Fresh Produce Green Channel” to help farmers sell products through JD. ‪JD’s Friend Shop group buying business for communities also provides an “instant sales” policy for suitable suppliers of unsellable fresh goods. 7FRESH offers express channel to procure from farmers.

 

Silver Bullet 3 – Live streaming from farms

Due to the epidemic, the flower market also suffered with wholesale markets suspended, supply cut off and florists temporarily closed. JD.com organized live streams to help growers attract customers. To date, millions of flowers have been sold through JD. Furthermore, 50 local government officials from around China have been hosts in JD’s studio as “anchors” selling their local products. As of now, nearly 1,600 sessions of live streams were held to help farmers sell products.

JD.com organized live streams to help growers attract customers.

Silver Bullet 4 – Leveraging the cold chain logistics

JD’s cold chain has ensured the transportation of fresh produce. During the epidemic, JD has established additional dedicated transportation routes for farmers’ unsellable agricultural products to be delivered priority. The company has reduced warehousing and delivery fees and extended the payment period for merchants who use JD’s warehousing service. It has also provided discounts for 100 days for new merchants to use cold chain warehouses. JD is performing strict quality inspection to make sure to provide quality fresh products to its customers.

 

(yuchuan.wang@jd.com)

Posted in ESG

Top Industry Magazine Highlights JD’s 5G Powered Logistics Park

Posted on by Ling Cao

by Ling Cao

JD was highlighted in March issue of Parcel and Postal Technology International, a London-based top-notch logistics magazine. The article focused how 5G can transform delivery providers into highly efficient IoT-connected businesses.

JD was highlighted in March issue of Parcel and Postal Technology International, a London-based top-notch logistics magazine.

The article focused heavily on JD’s 5G-powered smart logistics park launched last October in Beijing – the first in China. It quotes Wenming Zhe, chief architect and head of logistics R&D Architecture at JD Logistics, “The large bandwidth, low latency, and wide connectivity provided by 5G makes communication between devices more efficient and stable.”

Wenming Zhe, chief architect and head of logistics R&D Architecture at JD Logistics

The article mentions, “Key to the park is the real-time monitoring system, which tracks the location and route of vehicles, such as forklifts, and pallets – and also detects any issues as they happen.”

It highlights smart docking as an example. “For example, when a truck arrives at the park, the gate system will identify the vehicle and clear it automatically. The smart scheduling system will then automatically assign the truck to the most appropriate dock, and the smart guidance system will direct the driver there. When the truck arrives at the dock, the digital dock system can intelligently identify the parking and departure movements of the vehicle, as well as conduct smart measurement,” Zhe explains in the article.

It also highlights JD’s efforts in leveraging 5G beyond the logistics park, quoting Zhe, “JD’s strategy is to use 5G across supply chain operations, including complete visibility across its fleet of vehicles.” It wrote. “We are exploring possibilities to leverage 5G for vehicle connectivity, drones, autonomous delivery robots, the coordination of large-scale equipment, smart transportation and smart hubs.”

As far as the broader benefits 5G can deliver, Zhe comments, “There are plenty of applications to which 5G, IoT, AI and other technologies can be applied, which will reduce costs, improve quality and efficiency in smart logistics parks, as well as enable smart transportation, smart distribution, smart hubs, and more, to create more value for the whole society.”

This magazine, with its print and online versions, has 21,000 professional readers in 135 countries and regions worldwide.

 

(ling.cao@jd.com)

JD Provides Free Disinfection Services to Car-hailing Platform’s Drivers

Posted on by Hui Zhang

by Hui Zhang

JD’s auto business together with its 2,118 offline car maintenance stores is providing free ozone disinfection services to 15 million taxis and car owners from Dida Chuxing, a Chinese mobile transportation platform, to ensure the safety of both drivers and passengers during the epidemic.

The 2,118 offline car maintenance stores across 31 provinces and cities across China mainly include JD Auto Service offline stores, JD’s offline car maintenance store brand, and other offline stores in partnership with JD. Taxi and private car drivers working for Dida will receive a special voucher for ozone disinfection services and can drive to the nearest participating car maintenance store to enjoy the service.

JD’s offline car maintenance store brand, and other offline stores in partnership with JD

Ozone disinfection is much more effective than alcohol and other disinfectants as its bactericidal ability is 600 times that of antibiotics, 1000 times of that alcohol and 3,000 times that of chlorine / UV. In addition, ozone sterilization will not leave any harmful residual substances in the car, and can kill 99.99 percent of bacteria, viruses and fungi.

Dida Chuxing, one of the major mobile ride-hailing platforms in China, offers taxi hailing and private car hailing services to people across over 300 cities.

 

(zhanghui36@jd.com)