JD618’s Pre-Orders Delivered Major Sales Increases for Big Brands

Posted on by Vivian Yang

by Vivian Yang

During the pre-order phase of this year’s 618 Grand Promotion from 8 p.m. on May 23 to midnight of the 29, sales of a number of big brands exceeded RMB 100 million yuan, such as Xiaomi, Haier, Lenovo, Huawei, Midea and more.

The official 618 Grand Promotion sales phase will start at 8 p.m. on May 31 and last until June 20, during which JD’s customers can purchase their pre-ordered products to enjoy discounts and worry-free shopping services including same or next-day delivery service.

JD’s data during the past six days revealed that the “post-95” generation showed rising spending power with pre-order sales up 75 percent YoY. Meanwhile, the product variety offered on JD.com during this year’s shopping festival increased 20 percent and a robust demand is seen from China’s sixth-tier cities with over 100 percent growth YoY.

Sales of the home appliances category as a whole rose by 200 percent YoY, while order volume of new products tripled. Trade-in service is a popular way for upgrading electronics products, with the number of shoppers using this service to order their new phones increasing by 200 percent YoY during the pre-sale period.

Digital products that facilitate working from home are in high demand. Sales of tablets, home use printers, and mechanical keyboards increased 100, 170 and 400 percent respectively.

With the trend of consumption upgrade continuing, Chinese consumers show strong interest in high-quality cross-border products. During the pre-order period, sales of fresh products increased 100 percent, and JD’s first-party healthcare products increased 140 percent.

In the same pursuit of premier food, fresh products with geographical identification (GI) are gaining greater attention. For example, orders of large yellow croakers from Ningde of Fujian province increased 5 times, and orders of sea cucumbers from Dalian of Liaoning province grew tenfold.

In the healthcare category, the overall order volume on JD Health grew by 186 percent YoY. The number of products joining the pre-order period increased by 219 percent. Deposits for body fat measurers increased 576 percent YoY, and that of Bio Island’s DHA for kids grew 10 times, becoming the biggest “dark horse” during JD Health’s pre-order period.

More and more customers are getting used to online ordering for offline services. Orders of automobile products with installation services on JD.com increased 240 percent YoY, among which tire-changing service orders is up by 135 percent; furniture with installation service orders increased 127 percent, and travel orders are up by 110 percent on JD.com.

JD’s latest omni-channel store, the J Shop, attracted 50 percent more merchants to participate in this year’s shopping festival, who together brought double the amount of products in the fashion and lifestyle categories. During the pre-order phase, the J Shop channel presented over a hundred best-sellers from an array of big brands from home and abroad, such as SK-II gift boxes, Arman Men’s T-shirts, and Lancôme’s anti-aging serum, just to name a few.

More than 20 brands under JD Luxury reached over 100 percent sales growth month over month, including Tory Burch, MCM, Chopard, and more. BVLGARI’s daily sales on JD Luxury during the past six days quadrupled its average amount. The top 3 Swiss watches are from Longines, Tissot and MIDO, with Longines’ sales increasing by 160 percent YoY.

The theme of this year’s 618 Grand Promotion is “Responsible Supply Chain”.  JD Retail’s CEO Lijun Xin said earlier at the shopping festival’s kickoff press conference that “JD618 is not only a bellwether for China’s consumption market in the first half of the year, the event also shoulders new missions and more responsibilities; that is, to do our utmost to support the vibrant life of the people through our secured supplies of goods and services, both online and offline.”

 

(vivian.yang@jd.com)

Doctor of JD Health: Telemedicine to Support UNFPA’s Call to Prevent Unintended Pregnancies

Posted on by Vivian Yang

by Vivian Yang

The United Nations Population Fund (UNFPA) released the State of World Population 2022 report in Beijing on May 24th which aims to examine the profound consequences of unintended pregnancy to the lives of women and girls, for the wider society and for global health. Dr. Fan Weiqun, a full-time gynecologist at JD Health’s online hospital, was invited to participate in a panel discussion during the report launch event and shared her experience in supporting women in such circumstances through telemedicine.

The report, titled “Seeing the Unseen: The case for action in the neglected crisis of unintended pregnancy”, notes that women everywhere deserve to have access to a range of contraceptive methods, to be fully informed and supported in their decisions, to receive follow-up care, and to have new options available if they experience side effects or changing life circumstances.

On this note, Dr. Fan pointed out that nowadays in China many young women in their teens and reproductive ages between 20 to 40 are accustomed to resorting to the internet for health counselling, especially on contraceptive-related questions, as telemedicine can help answer their questions quickly and better protect their privacy.

Dr. Fan Weiqun, telemedicine gynecologist at JD Health

Dr. Fan is a seasoned gynecologist with nearly 30 years of clinical and teaching experience. Among the 44,000 online consultations she received in the past two years at JD Health, the majority of them were related to contraception and pregnancy. Her advice ranges from remedial measures after unprotected sex or contraception failures, safe long-acting reversible contraception methods, pregnancy possibility evaluation to explaining pregnancy test results.

In addition to providing scientific contraception suggestions according to individual users’ situations, informing them in detail of the specific implementation and matters needing attention, Dr. Fan and her colleagues always promote scientific contraceptive knowledge at any possible opportunity so as to minimize their inquirers’ risk of unwanted pregnancy caused by misperception.

“It is a sign of social progress if we can let every pregnancy happen according to women’s will and give them full right to choose the ideal time for pregnancy,” said Dr. Fan. “As health workers, we have the ability and obligation to realize it.”

Leveraging the company’s strength in supply chain and health resources both online and offline, JD Health will further collaborate with UNFPA and other relevant parties in the future to enhance the whole society’s awareness and knowledge on reproductive health.

The report revealed the alarming finding that nearly half of all pregnancies globally, totaling 121 million each year, are unintended. Over 60 percent of unintended pregnancies end in induced abortion and an estimated 45 percent of all abortions are unsafe, causing between 5 to 13 percent of all maternal deaths, thereby having a major impact on the world’s ability to reach the Sustainable Development Goals.

China has made progress in achieving the SDGs. The national maternal mortality ratio has decreased from 89 per 100,000 live births in 1990 to 16.9 per 100,000 live births in 2020. The national contraceptive prevalence rate among married women was 80.6 percent in 2018. However, there are still about 9 million abortions performed annually, and 23 percent of sexually active unmarried young women are reported to have had unintended pregnancies.

 

(vivian.yang@jd.com)

Chinese-Culture-Themed Digital Collectibles Go on Sale

Posted on by Doris Liu

by Doris Liu

JD’s blockchain-based platform “Lingxi” launched digital collectibles featuring the design of an antiquarian Chinese embroidered screen from the Summer Palace in Beijing on May 27, in an attempt to combine traditional culture with an innovative commercial model using JD’s technology.

Inspired by the Chinese legend “A Hundred Birds Paying Homage to the Phoenix”, the original image on the screen was depicted in Guangdong style embroidery, one of the four (the other three styles are from Hunan, Jiangsu and Sichuan) renowned geographical Chinese embroidery. The artifact was found in the palace’s Leshou Hall (meaning hall of joyful longevity), the main residential area of Empress Dowager Cixi(1835-1908), a female politician who had the reins of power for 47 years before her death during the Qing Dynasty (1644-1911).

Limited to 8,000 copies, the digital collectible priced at RMB29.9 yuan was produced by Beijing Ruilin Culture Media Co., Ltd, featuring animated interpretations of the cultural relic, which makes the phoenix and the birds come alive while also highlighting the beauty and auspiciousness of the palace.

In addition, a series of other digital collectibles reflecting the well-known Chinese cultural relics will be released soon on the Lingxi platform during the upcoming 618 Grand Promotion, including themes of the Night Banquet in the Palace of Tang Dynasty; mystery box of the National Treasure’s Tiger Tally (or Hufu in Chinese) and so on.

Through these digital art pieces, the younger generation can better understand the stories of history and culture, which at the same time enhances the business and brand value of the museum’s cultural creativity.

Each digital collectible on Lingxi, which is accessible through JD’s App as a mini-program, has a “digital certificate” to ensure its uniqueness with blockchain technology. By blurring the boundary between physical and virtual realities, and closely linking physical goods with brand IP, JD helps offer an omni-channel interactive experience in multiple scenarios such as retail and cultural tourism.

In the past, JD released several free digital collectibles to complement the online sale of physical products. JD is also aiming to explore more possibilities in crossover collaborations to empower the cultural and digital copyright industry.

 

(liujun215@jd.com)

JD Delivers Boxes of Huiyuan Juice with Missing Children’s Info

Posted on by Vivian Yang

by Vivian Yang

In commemoration of International Missing Children’s Day on May 25, Huiyuan Juice Group joined hands with Baobei Huijia (literally translated as “babies come home”), a volunteer group dedicated to finding lost children, launched a series of packing boxes with missing children’s posters. JD Logistics will carry out the delivery of these boxes, spreading the information and raising public awareness while fulfilling the express service through its nationwide network.

Photos and detailed descriptions are printed on the boxes, and people can directly contact the volunteer group to provide helpful information. Many customers who order juice products on Huiyuan’s official stores on JD.com and Douyin will receive their purchases in these boxes featuring the missing children’s information. A Huiyuan spokesperson estimated that in the lead up to the 618 Grand Promotion, these boxes could reach hundreds of thousands of users in a month.

JD.com and Huiyuan started logistics cooperation in March of this year. At present, JD Logistics is fully responsible for the express delivery operation in 10 of Huiyuan’s core factories in China, ensuring that over 80 percent of its orders are delivered to consumers’ doorsteps the same or next day.

The two companies are also eyeing all-round cooperation in the field of digital agriculture in the near future to enhance user experience and contribute their strength to the undertakings of social welfare and sustainable growth.

 

(vivian.yang@jd.com)

 

JD Welcomes Armani Beauty Store

Posted on by Doris Liu

by Doris Liu

The official store of Armani Beauty recently made its debut on JD.com, bringing over 180 high-end products in the categories of make-up, skin care and perfumes.

The cosmetics line under the Italian fashion house Armani, in partnership with L’Oreal, and the J Shop, an upgrade of JD’s Fashion and Lifestyle business, jointly launched a limited gift set to better help consumers convey their love with gifts in a recent campaign. In addition to the most popular products Lip Maestro Lip Gloss and Designer Lift Foundation, the Armani Prive Collection of luxury fragrances are also seen in the store.

The Armani Beauty store is another collaboration between JD.com and L‘Oréal Group after the official launch of Lancôme, Yves Saint Laurent (YSL), Helena Rubinstein (HR), Kiehl’s and other beauty brands on the platform.

According to market research firm iResearch, China’s beauty market has continued to expand in size, driven by the gradual popularization of beauty consumption concepts, the growth of core consumer base and consumption upgrades. The demand for beauty products has extended in all directions.

As the 618 Grand Promotion kicked off on May 23, JD.com will leverage its position of providing authentic products to over 580 million active users to build a bridge between high-end beauty brands and customers, as well as enhance the image of various brands through the platform’s superior products and services.

 

(liujun215@jd.com)

JD ESG Report: “Compliance Represents Development”

Posted on by Vivian Yang

by Vivian Yang

JD.com released its 2021 ESG Report on May 24th in which the company specified its compliance management mechanism guided by the concept of “achieving success the right way,” and the principle of “compliance represents development”.

JD.com “complies with laws and regulations, builds a culture of integrity and anti-corruption, enables effective compliance management driven by technology and data, and establishes a forward-looking, flexible, and efficient compliance system,” said the report.

Five key actions are outlined to ensure the company’s all-around compliance management, they are 1) laws and regulations compliance, 2) anti-corruption and integrity compliance, 3) information security compliance, 4) auditing compliance and 5) transaction risk control.

The management of these areas is effectively protected through three “defensive lines”, which are composed of 1) every employee of the company; 2) risk management teams including legal, finance, information, security and risk control; and 3) independent supervisory and audit teams.

Multiple enforcement mechanisms are in place including continuous public promotion and education, a joint accountability principle with collateral penalties in major compliance issues, rewards for employees who contribute to the compliance work and more.

JD.com adopts a “zero tolerance” attitude towards corruption. It has established sound anti-corruption management regulations and systems, including the JD.com Business Conduct and Ethics Code, JD.com Anti-Corruption Regulations, JD.com Whistleblower Protection and Reward System, etc. Additionally, all JD employees (including outsourced employees) receive annual compliance trainings including anti-corruption and information security tranings, and are required to pass examinations. All new hires must take online courses and pass the examination before their probation period has been completed. JD also provides regular information security technical trainings for R&D employees (including outsourced employees).

JD.com also attaches great importance to its supplier management and promotes measures for greater social and environmental good through business cooperation. JD formulated its regulations on green procurement management in 2020, integrating environmental protection requirements and also formulating a negative list to guide its suppliers’ practice. Meanwhile, JD strictly forbids its suppliers to engage in behaviors including illegal employment, breaching of labor laws and other violations.

Read the full text of JD’s 2021 ESG Report here.

 

(vivian.yang@jd.com)

Posted in ESG

LA MER Kicks Off Flagship Store on JD.com

Posted on by Xiaoqian Han

Xiaoqian Han

Following the opening of M.A.C. Cosmetics and Jo Malone’s flagship stores on JD.com, La Mer, a high-end skincare brand with a-dozen-or-so categories of creams, lotions, and eye creams, has now joined JD.com. La Mer will offer almost 50 popular products in the store, including the brand’s renowned face creams as well as a collection of gift boxes. At the same time, JD.com will also provide La Mer with customized greeting cards and timely logistics services.

La Mer is a brand under the Estee Lauder Group. Many consumers, including Hollywood stars, and international celebrities have expressed that they are the daily users of La Mer products.

“I am very happy to be able to launch a flagship store on JD.com,” said Junping Xue, Vice President of Estee Lauder Group and General Manager of La Mer. “We hope to establish a long-term partnership with JD.com and work together to create better products and services.”

The launch follows the debut of brands including Estee Lauder, Origins, Clinique, LAB SERIES, MAC, and Jo Malone on JD.com. JD’s 580 million active users, including over 25 million JD Plus members, are perfectly matched with premium brands such as La Mer.

“La Mer is very popular among consumers, and it is highly matched with the beauty needs of JD.com users,” said Tao Wang, General Manager of JD Beauty. “With our unique omni-channel capabilities and upgraded personalized services, JD Beauty has helped beauty brands’ sales achieve double growth.”

 

(hanxiaoqian3@jd.com)

JD.com’s Omni-channel Business Adds Weight to 618 Grand Promotion 2022

Posted on by Mengyang He

by Mengyang He

JD.com kicked off its annual 618 Grand Promotion on May 23rd under the theme of “Responsible Supply Chain,” with plans to mobilize its omni-channel capabilities to add weight to this year’s shopping festival.

As JD’s omni-channel business continues to gain momentum, the transaction volume generated through JD’s on-demand retail service “Shop Now” tripled YOY in the first quarter of 2022, according to JD’s data.

The “Shop Now” service has been connected with more than 150,000 offline retailers including Walmart stores, Apple authorized resellers, SEPHORA and more, offering a wide variety of products to be delivered to customers’ doorsteps within an hour and even minutes.

During the 618 Grand Promotion 2022, consumers in Beijing, Shenzhen, and Changsha, among other cities, can get coupons on JD.com and shop at millions of brick-and-mortar stores.

JD.com has opened a variety of physical stores, such as JD Mall, E-Space, JD Home Appliance Store, JD Pharmacy, SEVEN FRESH Supermarket, JD Convenience Store, JD Auto Service, and more.

JD Home Appliance Store

Since the company launched its JD Home Appliance Store chain in 2016, the business has now grown to over 15,000 stores across China, covering 25,000 towns and countries as well as 60,000 administrative villages, demonstrating the success of JD’s omni-channel expansion.

As JD.com continues to enrich its omni-channel business, it aims to provide consumers with a better and more convenient shopping experience during the 618 Grand Promotion 2022.

 

(hemengyang5@jd.com)