by Hui Zhang

Belgian jewelry luxury brand MONETA launched an official flagship store on JD.com on Jun. 3, bringing both its classic and new jewelry lines to JD’s over 500 million consumers.

JD.com is currently the only online place to purchase the brand’s classic collection, Ara Chloroptére, in China. Consumers will be offered customization services to mark the online store’s opening. Meanwhile, new collections, such as La Mode, Yingmo, Kosa, and La rétro de Victoria, will also be available on JD.

“MONETA launching a store on JD is an important step in the brand’s digitalization strategy. We have been actively embracing China’s new retail environment and continuously optimizing the consumer shopping experience to enhance communication and connection with our customers,” said Jianbo Zhen, executive director of MONETA China.

“The opening of MONETA store on JD enriches our jewelry category. Furthermore, JD’s strong platform capabilities together with premium services will help MONETA reach more Chinese consumers,” said Kevin Jiang, President of International Fashion and Lifestyle.

A vast pool of consumers with strong consumption power and JD’s unparalleled logistics speed are the major reasons why the brand chose to partner with JD.  JD has witnessed strong sales performance in the first hour of June 1, the first day of JD’s annual 618 Grand Promotion (Jun. 1-18), with sales of luxury clothing and accessories, shoes, and bags increasing by 113%, 220%, and 82% respectively YOY. In addition, JD’s nationwide warehouses which can guarantee orders to be delivered within 24 hours can not only make it easy for the brand to reach out to more Chinese consumers, but also ensure the delivery speed.

MONETA, a fine jewelry brand originated in Belgium, was established in late 20th century and began to expand into the U.K. and U.S. markets in the mid-1980s, focusing on providing private jewelry customization services for high-end users in Europe. The brand entered the Chinese market in 2006 by opening boutiques across the country to serve a wider range of consumers. The partnership with JD will bring the brand access to more Chinese consumers.

(zhanghui36@jd.com)

by Rachel Liu

JD Worldwide, JD’s platform for imported products, saw sales growth of over 120% YOY on the first day of the 618 Grand Promotion, June 1, and sales of nearly 1,500 brands increased over 100% YOY, reflecting customers’ increasing consumption demand for imported products.

The imported products brought by National Pavilion stores on JD Worldwide also received a warm welcome by JD customers, such as hair protection oil and latex pillows from Indonesian Pavilion, Bak-Kut-The pork ribs from Singapore Pavilion, and quinoa from Peru Pavilion. Sales of National Pavilions increased over 80% YOY.

The “Just in time” program, which connects overseas shopping malls or e-commerce platforms with JD Worldwide, has brought over 600,000 imported products to the platform, enabling customers to shop directly from the channels and enjoy the same prices as shopping overseas. Sales through the program increased 436% YOY on June 1. Rakuten, Muller and many other popular malls and retailers have joined the program.

The “Star Selection” project of JD Worldwide, which connects foreign brands with entertainment celebrities and KOLs, attracted customers’ attention. Companies with celebrity resources such as Wanda Group and TMG (Taihe Music Group) are partners of the program, and also joined the 618 Grand Promotion. Sales of the “Star Selection” stores increased over five times compared with sales of last month.

Additionally, the JD Worldwide Imported Supermarket, which provides an integrated shopping experience of imported products on JD, provided extensive discounts and coupons for customers. Customers can enjoy one-stop shopping for imported beauty products, fresh food, luxury and daily use products on the imported supermarket. Sales of imported self-care products increased 230% YOY on June 1, and the sales increase of beauty, maternal and baby and furnishing products all surpassed 100%.

(liuchang61@jd.com)

by Rachel Liu

Meng Chen, head of refrigerators at JD Home Appliances participated in the 2021 China Refrigerator Industry Summit held in Beijing on May 26. According to Chen, as the structure of the is changing, JD aims to promote more new and high-end, high-tech products, and use its Consumer-to-Manufacturer (C2M) ability to provide more customized products to customers.

According to industry data, sales of refrigerators continued to rise in 2020 despite being impacted briefly by COVID-19. Sales in 2020 were almost identical to 2019. During Q1 2021, sales of refrigerators also increased 60.8% YOY. “The uncertainty of COVID-19 encouraged more customers to stock up on food, so they tend to buy refrigerators to keep the food fresh,” said Chen.

“After the COVID-19 outbreak, more customers focused on functions such as flavor preservation, sterilization and ability to maintain freshness. Brands sped to develop more of these kind of products to meet customers’ demands, which changed the product structure of refrigerator industry,” he added.

JD keeps working with brands to develop C2M refrigerators to meet customers’ increasingly unique demands. The brands that have worked with JD on C2M refrigerators include Casarte, Midea, Bosch, TCL, LG and more.

“Besides promoting new and high-end products, in the future, JD will also support  brands with smaller market share to find their target customers and competitive advantage,” said Chen.

(liuchang61@jd.com)

by Ling Cao

JD Retail Cloud participated in this year’s China International Big Data Industry Expo held in Guiyang, Guizhou province from May 26-28. The event gathers industry experts to discuss how frontier technologies will promote the integration between digitalization and the real economy.

As a technology ecosystem aiming to benefit JD and external partners, JD Retail Cloud showcased its digital and intelligent ecosystem including the solution for helping enterprises go digital, an agricultural wholesale platform, as well as livestream service, logistics and AR/VR technologies.

JD also displayed a mobile platform as a service (mPaaS) R&D platform and other solutions to help enterprises develop mobile platforms such as apps or mini programs, as well as building micro online malls in order to improve the customer experience. Until now, thousands of merchants have registered to participate in JD’s online mall SaaS program.

The exhibition also included smart chatbot services, which can help improve customer service efficiency, as well as customers’ satisfaction levels.

“JD Retail Cloud integrates three key capabilities of JD Retail and can be opened to our partners,” said Dr. Paul Yan, Chairman of JD Retail Technology Committee.“The first is business operations capabilities, such as payment, supplier management, transaction and more. The second is customer management capability. We can help brands find targeted customers, introduce new customers and improve the penetration of their brand. The third is data capability, including data analysis, data asset management and more. We believe the system is highly valuable to the retail industry.”

(ling.cao@jd.com)