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by Rachel Liu

This April, JD initiated the new brand promotion program to support the development of new brands on JD, and first tested the program during this 618 Grand Promotion. Ten beauty brands joined the testing, including makeup brand colorkey, makeup tool brand AMORTALS, skincare brand FARMACY, and male skin care brand JACB, and saw rapid sales increases.

The program aims to provide solutions for new brands that  entered the market and e-commerce recently, while providing new and niche brands to customers. Brand who join the program can enjoy support on marketing resources and operation trainings to increase sales, promote repeat sales, and boost store followers and new customers.

Data shows that China is the second largest beauty market in the world, reaching approximately RMB 500 billion yuan in 2019. Since June 2019, the sales increase of beauty products in China surpassed 12%. In particular, skincare, makeup and male makeup all saw strong increases.

In the future, the program will integrate more brands from home furnishing, sports and apparel, hoping to support the development of more new brands on JD.

(liuchang61@jd.com)

by Ella Kidron

On July 13^th, Manu Atelier’s official first party flagship store on JD.com opened. It is the brand’s first store in China, online or offline. The Turkish leather goods brand’s bags have been frequently spotted on the arm of Kate Middleton, Gigi Hadid, Sarah Jessica Parker and more.

Manu Atelier was founded in 2014 by sisters Merve and Beste Manastir. They inherited craftsmanship from their father, Adnan Manastir, one of Turkey’s oldest artisans, who is said to have created leather goods by hand at his atelier in Istanbul since he was eleven years old. The Manu Atelier brand combines high-end leather with pure handicraft to bring a chic and modern twist. A small arrow logo makes the brands products instantly recognizable.

The beloved Cylinder series, the Mini Cylinder series, the Jackie series, the Carmen Series and the Ruched Demi series of bags will all be made available on JD. As the brand is not just about bags, but also does phenomenal shoes, the lace-up duck boots series, Chae ankle boots series and duck pumps series will also be available to Chinese consumers.

Manu Atelier adds to the list of nearly 200 luxury brands to have joined JD.com this year. The brand’s products will be delivered via JD Luxury Express, providing consumers a chance to not just get their hands on the latest “it bag”, but also brings a ceremonial experience to the purchase.

(ella@jd.com)

by Rachel Liu

Over 400 JD Computer and Digital stores around China are building a “One-hour Delivery Circle” for customers. When customers order digital products, they can make orders through JDDJ (JD Daojia, a local on-demand retail platform under Dada Group), and enjoy one-hour delivery service.

On July 13^th, HP’s OMEN 6 gaming laptop was launched exclusively on JD, and a customer in Shanxi province was able to receive the laptop in 21 minutes after ordering, as the product was launched on JD and in a JD Computer and Digital store nearby his office. Hundreds of JD Computer and Digital stores in 110 cities joined in the launch.

With the establishment of the “One-Hour Delivery” Circle, JD hopes to fully integrate online and offline, bringing fast and convenient shopping experience to customers.

(liuchang61@jd.com)

by Rachel Liu

On July 15^th, Japanese fashion jewelry brand AHKAH launched a flagship store on JD, choosing JD as the first online platform to partner with in China.

AHKAH, founded in 1997, enjoys very high popularity in Japan. It’s thiran heart series has sold well both in and outside of Japan. In addition to this iconic series, JD’s buyers also selected products that meets Chinese customers’ preferences based on JD’s big data, including the fairy tale collection, fil rouge series, première étoile series, and more.

The addition of AHKAH brings more fashion choices to JD’s female customers in different ages, and further expands JD Luxury’s jewelry brand group. “Online shopping is such a popular trend now. We hope to a bring better experience for our customers with the opening of our online store,” said Lei Tu, Board Director & President of Greater China at AHKAH: “JD is one of the most influential e-commerce platforms in China, and its commitment to authenticity has been recognized by Chinese consumers. We believe we can deliver both our products and our brands’ aesthetic to more Chinese consumers through working with JD.”

(liuchang61@jd.com)

by Ling Cao

JD data shows that during July 9-11, the three days after the National College Entrance Exam (also known as “Gaokao”), sales of JD Computer and Digital products increased by 268% compared with the three days of the Gaokao (July 7-9).

During July 9-11, the top 5 categories in terms of sales are laptops, tablets, headsets, smart watches and gaming computers. Sales of computer brands Lenovo, HP, ASUS and MECHREVO all increased over 150%. High-end computers ranging from RMB 4,000 to 7,000 yuan are the most popular.

During the Gaokao, the JD Computer and Digital department setup offline Gaokao “love stations” outside hundreds of exam locations around China. The department has also cooperated with Intel, AMD and other manufactures to provide discounts and gifts for families of students taking the Gaokao.

(ling.cao@jd.com)

by Vivian Yang

On July 10^th, JD.com and Beijing Tourism Group (BTG) reached a strategic agreement to deepen cooperation online and offline through strategic investment, business partnership and exploring new opportunities.

Both JD.com and BTG are well-known Beijing-based enterprises. JD will help BTG to build up its digital insights and data technology capabilities as well as private cloud to improve its management of customers, merchants, logistics, capital and information flow.

The two parties will also work together to explore opportunities in smart city and customer source integration.

According to JD.com, the outbreak of COVD-19 only made the two sides speed up the cooperation on digital transformation. Recently, JD hosted a livestream show for Quanjude Peking roast duck restaurant, a time-honored Chinese brand under BTG.

BTG has extensive business in the tourism industry covering dining, hotels, transportation, travel, shopping, entertainment, culture and airlines. At present, the group owns 132 business brands, which are collectively valued at over RMB 100 billion yuan in total, and operate over 7,000 offline stores across 400 cities in China, receiving 300 million customers on an annual basis.

With summer’s arrival and the end of the National College Entrance Exam (“Gaokao”), more Chinese families have begun to plan their domestic travels. JD Travel’s recent data shows that searches for air and train tickets in the first two weeks of July jumped, especially for popular tourist destinations like Sanya, Chengdu, Shanghai, etc. Travel ticket searches and bookings for resort hotels were up by 237% and 175% respectively compared with June.

Discussion around cooperation between the two sides began in 2019. Prior to that, JD.com and JD Digits concluded a strategic investment in a subsidiary of BTG named Huilian Technology LLC. It will act as the main body for the cooperation, promoting the digitization of consumer-facing services in the tourism group.

(vivian.yang@jd.com)

by Rachel Liu

On July 10^th, French Jewelry Brand Philippe Ferrandis debuted on JD, bringing elegant French fashion to JD through its CAMELLIA SERIES, CLASSIC CAMELLIA SERIES, MONA LISA SERIES, CLOVER SERIES, STAR SERIES and more.

Philippe Ferrandis was founded in Paris in 1986, and its founder Mr. Philippe Ferrandis used to be the jewelry designer for brands including Chanel. In 2011, Philippe Ferrandis was named a “Living Heritage Company” by the French Ministry of Economy, alongside Van Cleef & Arpels, Bvlgari, and Cartier.

Philippe Ferrandis and Gas Bijoux, which joined JD on July 3^rd, are both from luxury brand management group AZLOOK. “We are glad to introduce Philippe Ferrandis to JD. We believe more Chinese customers will know about the brand and enjoy the glamour of French jewelry, “ said an AZLOOK spokesperson. Following the strategic partnership between JD and AZLOOK, the two sides will introduce more classic jewelry brands from around the world.

(liuchang61@jd.com)