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by Doris Liu

JD.com released its support plan for merchants of 267 industrial belts across China at a press conference on Oct. 24 for the ongoing Singles’ Day Grand Promotion, among other measures to optimize the environment for businesses under the theme of “A More Solid Life” this year.

Industry belts

The plan, jointly promoted by local governments, business associations, service providers and so on, has been deemed the largest ever for industrial belts with the most comprehensive coverage of product categories to lower the entry threshold and fee standard for merchants, and offer full-chain service with multiple store models. The plan also includes ten supportive measures such as free proxy to set up a store on JD.com, fee reduction, merchant training, supply chain support, etc.

The majority of the industrial belt merchants are small-scale and are scattered across the country, sharing a common demand of moving their main business from offline to online to realize digital transformation, as well as gaining new growth among fierce and homogeneous competition, said Jiandong Jiang, head of business development for the platform ecosystem department of JD Retail.

For instance, a new model of factory store was launched by JD.com to help industrial belt merchants who have excellent products from the source, but lack e-commerce operation ability. In this new model, the merchants can act as upstream suppliers for other businesses with a commission fee as low as 0.5 percent.

Rating and traffic

To precisely tackle operation issues for merchants and stimulate local employment, JD.com has been fully unleashing its advantages accumulated from concrete infrastructure construction in supply chain over nearly two decades, building a stable and reliable relationship with merchants.

In the past five years, the number of merchants participating in JD’s Singles’ Day Grand Promotion increased by 65 percent, with product categories up 83 percent and new brands rising by 40 percent, according to data released by JD’s Consumption and Industry Development Research Institute at the press conference. In the first half of 2022, the average transaction volume of stores on JD.com grew 2.2 times compared with that of the same period in 2019, and more than 25,000 stores achieved over 100 percent sales growth year over year, the institute’s data shows.

JD aims to improve 20 percent of traffic for its merchants within the omni-channel ecosystem, while also providing 102 service products to guarantee a double lift in merchants’ service quality and sales during the Singles’ Day campaign. For example, the latest upgrade of JD’s star rating system will update the store’s rating results every day from more detailed dimensions, so that the system can not only better guide customers’ consumption, but also help high-rating stores gain exposure across more channels with more opportunities to join in JD’s marketing activities, which offer over 100 benefits for merchants. The initiative encourages stores with better service and products to grow, expand and be more easily accessible to customers.

JD Super

JD Super, JD’s omni-channel supermarket business, also ushered in dozens of measures to reduce fees for setting up a third-party store by up to 80 percent during the Singles’ Day promotion. Deposits for merchants who are setting up stores of fresh products, fruits and vegetables was reduced from RMB 20,000 yuan to RMB 5,000 yuan; while fees for food, beverage and the remaining categories were cut from RMB 50,000 yuan to RMB 10,000 yuan. Additionally, JD Super waives the first month of the annual service fee for new merchants of JD Pet, and continues to reimburse the service fee if vendors reach the sales target of RMB 30,000 yuan every month.

Based on a responsible supply chain, JD.com treats the Singles’ Day Grand Promotion not only as a shopping festival for consumers, but also as a partner-focused opportunity to support merchants in reducing costs, increasing efficiency and gaining stable growth.

The ongoing pre-sales phase of the promotion started at 8 pm on October 20. The official sales event will kick off at 8 pm on October 31, and is expected to culminate on the night of the 10th through the end of the 11th of November.

 

(liujun215@jd.com)

by Yiming Yan

As JD.com kicks off its 2022 Singles Day Grand Promotion with the theme of “A More Solid Life,” customers will enjoy exemplary services as JD’s full link service inputs have increased by more than 50 percent annually.

“The JD 2022 Singles Day Grand Promotion will bring more comprehensive, and warm service for customers,” said Chen Lin, vice president of JD.com and head of platform business for JD Retail.

To address the problem of price fluctuations during the long period of the promotion, JD is offering a 30-day price guarantee policy that covers over 500 million items, also applicable to goods purchased with coupons.

JD has also introduced a number of worry-free return options in the after-sales sector. Home appliances, mobile phones, baby products, and other items are covered by the “180-day exchange without repair” policy, and lightning-fast refunds can return money in as little as one second.

JD has also introduced tailored services for different consumer demographics. For instance, “Elders Exclusive Customer Service” updates seven services specifically for the senior population. To provide pet owners with a full variety of pet-raising services, JD has also launched the website “Pet Adviser.” Parents who purchase diapers from JD can benefit from a 90-day unconditional return or change policy to make sure their baby is healthy and comfortable.

JD will also safeguard customers’ logistic experience throughout this Singles Day Grand Promotion. Consumers in more than 200 cities can enjoy fast logistics experience, with purchases delivered within hours.

Additionally, JD Logistics has unveiled a “full insurance” service that enables consumers to receive a full refund in the event that there are issues with the delivery. To ensure logistics effectiveness, the Phase II Project of JD’s Asia No. 1 Logistics Park also started operating a few days before the Singles Day Grand Promotion.

Service has long been one of JD’s key competitive advantages in addition to cost-effective authority goods, and with more than 50 percent yearly growth in inputs for full link services, JD has elevated the service to a first-class level during this Singles Day Grand Promotion.

 

(yanyiming1@jd.com)

by Mengyang He

As JD.com kicked off its 2022 Singles’ Day Grand Promotion this week under the theme of “A More Solid Life,” it ramps up its omni-channel capabilities to better serve customers and aims to provide them with an excellent shopping experience.

With the full-fledged participation of JD’s omni-channel businesses, JD will leverage its physical stores of all forms in this year’s activities, including JD MALL, the J Shop, SEVEN FRESH supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and more.

In addition, with JD’s on-demand service covering nearly 400 cities across China, JD’s supply chain service will greatly enhance the digital and fulfillment strength of tens of thousands of JD-operated stores and over three million offline stores.

JD also aims to support merchants by increasing 20 percent of their omni-channel traffic during the sales period, further facilitating their operational processes and lowering costs, and introducing 102 service products to boost sales growth and ensure service experiences.

 

(hemengyang5@jd.com)

by Vivian Yang

JD.com unveiled its 2022 Singles’ Day Grand Promotion with a press conference on October 24^th in Beijing. Under the theme of “A More Solid Life” , this year’s shopping festival promises stronger incentives on prices, products and services for customers, as well as greater growth opportunities for millions of merchants.

The ongoing pre-sales phase of the promotion started at 8 p.m. on October 20. The official sales event will kick off at 8 p.m. on October 31, and is expected to culminate on the night of the 10^th through the end of the 11^th.

“This year’s Single’s Day Grand Promotion will feature easier rules, greater discounts, more varieties of new and trending products, and fuller and thoughtful service experiences,” said Chen Lin, vice president of JD.com and head of JD Retail’s platform business center at the press conference.

Chen Lin, vice president of JD.com and head of JD Retail’s platform business center 

Better Prices, Products, and Customer Services

An RMB 50 yuan discount is offered for every RMB 299 yuan spent on JD.com across all categories during the promotion period. JD PLUS members are entitled to extra subsidies. Cell phone shoppers will enjoy a 1.2 times price guarantee and so forth.

JD Cloud will support cities like Shanghai, Wuhan, Taiyuan, and more to distribute shopping coupons, and JD Technology will join hands with several banks to give out red envelopes totaling tens of millions of digital Yuan in 23 pilot regions across the country.

Cost-effective and high-quality products will be highlighted, such as C2M (Customer-to-Manufacturer) products, farm-to-table fresh produce, duty-free imported products and more. These highly popular types of products, coupled with attractive prices are intended to help consumers genuinely feel the benefits and practicality of engaging in the shopping festival.

Meanwhile, more than 3 million products have been labeled environmentally friendly following JD’s “Green Impact Initiative”. Their buyers will be rewarded “carbon energy” points that can be redeemed for goodies.

Additionally, customers will no longer need to wait or worry about price changes. To provide consumers with peace of mind to make orders whenever they want during the promotion season, JD’s price guarantee program has covered almost all physical products now, with over 500 million products supporting more than 30 days of price protection, and many electronic products offering change-only service within 180 days, an industry-leading after-sales service spearheaded by JD.com.

With the expansion of front warehouses in JD’s nationwide network, consumers in over 200 cities across China now have the opportunity to experience flash delivery service in mere minutes.

All-Round Support for Merchants 

“JD will continue to open its experience and capabilities in the supply chain to the whole industry and the whole society,” said Hui Liu, director of JD.com’s Consumption and Industry Development Research Institute. “By providing stable, efficient, and reliable supply chain support, JD strives to help our partners to cope with external challenges and achieve steady growth.”

According to the institute’s data, in the past five years, the number of users participating JDs’ Singles Day Grand Promotion increased by nearly 90 percent, that of merchants up by 65 percent, while types of products grew 83 percent and new brands rose by 40 percent. In the first half of 2022, the average transaction volume of stores on JD.com reached 2.2 times that of the same period in 2019, and more than 25,000 stores achieved over 100 percent sales growth year over year.

JD’s omni-channel businesses will fully participate in this year’s activities, including JD MALL, J Shop, 7Fresh supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and tens of thousands of JD-operated stores and millions of offline stores supported by JD’s supply chain service.

In addition, Shop Now, JD’s one-hour delivery service has been connected with more than 200,000 physical stores across the country that enable sales growth for many retailers and a convenient shopping experience for more customers.

Thanks to a thriving omni-channel ecosystem, JD vows to increase 20 percent of traffic for its merchants during the sales period, further streamline their operational processes and costs, and introduce 102 service products that aim to boost sales and service experiences for all merchants.

(vivian.yang@jd.com)