JD.com Rolls out Estee Lauder Group’s Makeup Brand

Posted on by Xiaoqian Han

by Xiaoqian Han

M.A.C, an Estee Lauder makeup brand, recently launched on JD.com, offering lipsticks, foundations, eye shadows, and other categories, as well as new summer items and a limited edition of 520 festival lipsticks.

The M.A.C flagship store debuts a gift package for the forthcoming 520 Festival (the Chinese pronunciation of 520 is close to “I love you”, hence the Chinese netizen invented this “Valentine’s Day on Internet”), and a range of hot-selling lipstick designs. Additionally, the store adopts environmentally friendly packaging, which not only meets the needs of beauty consumption but also fully supports green consumption.

Following brands like Estee Lauder, Origins, Clinique, and LAB SERIES, M.A.C’s flagship store is the latest cooperation between JD.com and the Estee Lauder Group. With JD.com’s genuine product guarantee, omni-channel supply chain capability, and after-sales service system, JD Beauty has long been regarded as a reliable source of beauty items.

The M.A.C. flagship store is part of a new format on the JD.com platform called “The J Shop. Upgraded from JD Fashion and Lifestyle business, the new format offers deep integration of commodity and service capabilities in omni-channel retailing for apparel, lifestyle, cosmetics, sports, luxury fashion, watches, and more.

The J Shop’s online channel, which is available on JD’s App, caters mostly to youthful consumers. It provides exclusive online scenarios complementing a fashionable lifestyle with a redesigned visual browsing experience, quality service, and interactive shopping.

 

(hanxiaoqian3@jd.com)

JD Fresh Drives Magnum Sales Through Cold Chain Logistics and Omni-channel Retailing

Posted on by Mengyang He

by Mengyang He

JD Fresh, JD.com’s fresh food business, initiated the Magnum Brand Day on May 14, aiming to further drive sales of the world-renowned ice cream brand Magnum through JD.com’s cold chain logistics and omni-channel retailing.

As a signature ice cream brand under Unilever, one of the world’s largest consumer goods companies, Magnum has been dedicated to fulfilling consumers’ diversified needs through its both delicious and visually appealing ice cream.

Propelled by consumption upgrading and increasing demand from consumers, the ice cream market in China is gaining momentum year by year. According to the China Association of Bakery & Confectionery Industry, China’s ice cream market grew from RMB 64.5 billion yuan in 2016 to RMB 72.4 billion yuan in 2020, and is expected to scale up by 22 percent each year leading up to 2025.

With JD Fresh’s cold chain delivery service powered by JD Logistics covering more than 300 cities across China, JD’s nationwide cold chain logistics network has ensured that Magnum’s ice cream products are delivered to consumers’ door steps frozen and safe. Due to JD’s omni-channel capabilities, consumers can readily have on-demand access to Magnum’s products through JD.com.

According to JD.com’s fourth quarter and full year 2021 results released on March 10, JD.com has successfully built collaborations with more than 370 supermarkets including Walmart and Yonghui, covering over 34,000 stores with over three million SKUs, and providing consumers with on-demand shopping options through JD.com’s app, which gives customers access to JD.com’s one-hour delivery service in nearly 400 cities in China.

 

(hemengyang5@jd.com)

JD.com Named in China’s 2022 Industrial Internet Platform Recognition List

Posted on by Vivian Yang

by Vivian Yang

JD.com has been named one of China’s 2022 cross-industry and cross-sector industrial internet platforms by the Ministry of Industry and Information Technology (MIIT) on May 12th.

The annual recognition list, which unveiled 14 new platforms this year, is part of China’s efforts to promote the integration of the internet and advanced manufacturing. It identifies those pioneering platforms that demonstrate comprehensive competencies in driving industrial IOT on a rolling evaluation basis. So far there are altogether 29 enterprises on the list or a so-called “national team”.

Positioned as “a new type of real economy enterprise”, JD.com has been deeply linked with both the consumer and industrial ends in the past years, allowing it to fully leverage its technology and know-how in the supply chain to support the digital and intelligent transformation of many industries, supporting them to improve production efficiency and synergy with sales activities.

JD Industry, the industrial development-focused technology and service provider under JD.com, provides its PaaS services, known as “Jing Qing Hu Lian”(京擎互联), to industrial clients in three main areas,  namely smart procurement, smart energy management solutions and smart O&M (operation & maintenance).

The PaaS platform is connected with an extensive range of equipment protocols and other production resources in the upstream, while also carrying up various business applications in managing supply chain, production, R&D and equipment, so as to realize the deep integration of IT and OT (operational technology).

“We will continue to give better ‘JD answers’ to the building of industrial internet along the way of our development,” said Fengwei Ji, general manager of IOT product department of JD Industry. “While diving deeper to understand the needs of industrial enterprises, we will give full play to JD’s technological advantages to deliver digitally intelligent solutions, setting good examples as a cross-industry and cross-sector enterprise to support the development of the industrial internet.”

 

(vivian.yang@jd.com)

JD Cloud Unveils Super SaaS Growth Engine to Enhance Retail Business

Posted on by Doris Liu

by Doris Liu

Yanxi (言犀), JD Cloud’s intelligent customer service system, released the super SaaS (Software as a Service) growth engine on May 10 at its launch event held for new intelligent marketing products to boost retail business.

The engine, supported by AI technology, mainly consists of Jing Xiao Zhi (京小智), a full-scenario intelligent service and marketing platform, and the Yanxi smart outbound call solution. It has intelligent interaction and dialogue technologies, such as voice semantics, multimodal content intelligence, knowledge acquisition and reasoning, emotional intelligence, human-computer dialogue and interaction, decision intelligence and more to further achieve cost reduction and efficiency gains and improve the user experience for merchants.

The Yanxi super SaaS growth engine has undergone large-scale practice at JD.com, in complex retail and supply chain application scenarios involving pre-sale, in-sale, and post-sale issues in various situations. By serving nearly 200,000 third-party merchants of JD.com, it has covered the company’s core businesses, namely JD Retail, JD Logistics, JD Health and JD Technology, etc.

For example, Jing Xiao Zhi provides intelligent consultation and shopping guide services for merchants through the whole process, which is complementary to human customer service. Its shopping guide function, which is presented in the form of an AI virtual anchor, can operate 24/7 with over 100 digital human images, 30 AI voices and script generating capabilities to promote hundreds of thousands of products. Furthermore, the operation management tools helps AI training to improve the efficiency of the configuration, and allows the merchants to analyze the weak points in-depth through AI quality control and data insights, etc.

The Yanxi smart outbound call solution is also a crucial component of the engine. By making bulk and high-quality phone calls, it consolidates the relations between brands and consumers. It can be smoothly coupled with the business partners’ original systems like Customer Data Platform (CDP), Customer Relationship Management (CRM) and Social Customer Relationship Management (SCRM) to reinforce the brands’ digital marketing capabilities.

JD Cloud will keep providing more intelligent, easy-to-use and cost-effective products to help merchants refine their operations and stimulate business growth.

 

(liujun215@jd.com)

JD Releases 2022 Instant Food Consumption Trend Report

Posted on by Mengyang He

by Mengyang He

JD.com’s Consumption and Industry Development Research Institute and supermarket business JD Super jointly released the “2022 Instant Food Consumption Trend Report” on May 13, revealing a rapid development of instant food in China’s consumer market.

Characterized as 3R food (easy to cook, easy to heat, easy to eat), the precooked food is a forerunner in the instant food market in China. According to JD.com’s data, its transaction volume mounted by 156 percent in 2021 YOY. The number of precooked food brands grew by 1.5 times in 2021 compared with that in 2019, and the number of their products increased by 2.5 times.

One consumption trend is that prefabricated food has developed into more varieties and forms to meet consumers’ demand, including precooked food giftboxes. According to JD.com’s data, the transaction volume of precooked food giftboxes grew by 232 percent in 2021 YOY.

Precooked food has also come under the spotlight at the Chinese New Year’s dining table. For example, the transaction volume of precooked food peaked during JD.com’s Chinese New Year Grand Promotion in 2022.

Among different age groups, Gen Z consumers record the highest growth rate in transaction volume of precooked food, reaching 137 percent in 2021 YOY. People aged from 36 to 45 are the major consumers of precooked food, accounting for 36 percent in 2021 and surpassing other age groups.

Healthy instant baby food is also leading the trend, which has become increasingly preferred by mothers. As JD.com’s data indicates, the transaction volume of instant baby food purchased by female consumers increased by 78 percent in 2021 YOY.

Another consumption trend reveals that people from higher-tier cities in China more easily accept precooked food than those from lower-tier cities.

China’s consumption trends of instant food suggest consumers have drifted away from the stereotype where instant food is stale and unhealthy, instead showing that instant food is now becoming more and more quality-driven.

 

(hemengyang5@jd.com)

JD Property Adds Intelligent Logistics Park in Vietnam’s Hai Phong

Posted on by Xiaoqian Han

by Xiaoqian Han

A groundbreaking ceremony was held on May 12 to launch JD Intelligent Logistics Park Hai Phong I project at Nam Dinh Vu industrial park in Hai An District, Hai Phong, marking JD Property’s second modern logistics facility in Vietnam.

JD Property is a subsidiary of Chinese e-commerce giant JD.com, which owns a global warehouse network that covers an area of over 13 million square meters, and is also a shareholder of Vietnam’s largest e-commerce platform Tiki.vn.

Located in Nam Dinh Vu Industrial Park, the only industrial park in Vietnam that has an internal seaport, JD’s Hai Phong logistics park has a prime location that enjoys the full benefits of Hai Phong’s seaport system. In addition, it is only 60-minute drive away from Ha Noi Centre and Noi Bai Airport.

The convenient transportation infrastructure connects domestic and international trade in assisting sellers to reduce logistics costs and risks. With the support of preferential tax incentives in Vietnam, the facilities of JD Property Logistics Park Hai Phong I Project are constantly being upgraded, aiming to provide high-quality logistics services for global merchants.

The project is expected to be completed in the fourth quarter of 2022 with a total land area of ​​about 97,000 square meters with a flexible leasing area from 5,000 to 50,000 square meters, easily meeting the diverse needs of tenants across industries and countries. In addition, JD Property is also ready to provide solutions for building and leasing warehouses to cater to clients’ requirements.

With years of experience in industrial real estate development, especially in the field of logistics, JD Property provides integrated solutions for modernized high standard warehousing, intelligent industrial parks, IDCs (intelligent data centers) and more for partners from various industries.

 

(hanxiaoqian3@jd.com)

Prestigious British Porcelain Brand Boards on JD.com

Posted on by Xiaoqian Han

by Xiaoqian Han

JD.com joined hands with leading British porcelain brand WEDGWOOD on May 10th to roll out a variety of popular tableware and cups of different styles on the flagship store, including side dishes, tea plates, porcelain bowls, and home decorations, offering an elegant dining experience for users.

WEDGWOOD is a prestigious luxury cutlery brand with a British heritage. Every piece of WEDGWOOD’s collection has been made entirely with delicate skills unchanged for 263 years since its founding in 1759, and it is also a certified brand by the British royal family. On the JD WEDGWOOD flagship store, classic cups and dinnerware, such as the Renaissance Gold collection, Byzance collection, and Vera Wang collections, are available for consumers.

the dinnerware set of Byzance

The Byzance dinnerware set, in particular, inspired by Byzantine architecture dating back to 300BC, combines geometric drawings and is derived from rich and striking color schemes of sapphires and rubies, and gold edges adorned with 22K gold. The full range of items is the best embodiment of luxurious dining and perfectly reflects a sense of elegance.

In addition to WEDGWOOD, JD Home also brings many domestic and foreign high-end kitchenware brands such as Corning, Le Creuset, STAUB, JOYYE, and others, to meet the demand for a high-quality, refined lifestyle among JD consumers.

 

（hanxiaoqian3@jd.com）

JD Pharmacy Establishes Women’s Health Care Center to Offer Personalized Support

Posted on by Vivian Yang

by Vivian Yang

In honor of Mother’s Day on May 8th, JD Pharmacy launched a special portal offering online-to-offline women’s examination services such as breast, hormone, cervical and more. The campaign is jointly promoted with Bayer to raise women’s awareness on health management and help them to discover their health risks in a timely manner.

JD Pharmacy established the Women’s Health Care Center this February. The center has so far provided over 5,000 female users with long-term personalized one-on-one health care support in the aspects of pharmacist consultations and special offers for medicines and physical examinations, bridging the service gap between diagnosis/treatment and medicine supplies and fostering a new type of communication space among experts and patients.

The landing page of JD Pharmacy’s Women’s Health Care Center

Among other services, the center has created a community for expecting mothers to acquire relevant healthcare knowledge with doctors online, chat with other mothers and learn from certified nutritionists, maternity matrons, infants’ nurses and other specialists.

For women with common diseases such as endometriosis and adenomyosis, the center carries out a series of livestreaming lectures and free diagnosis programs to inform users of the importance of early detection and treatment. And for women in perimenopause, the center provides one-on-one calls with pharmacists to guide users’ medicine usage and help ease their anxiety.

The center also creates an anonymous exchange space upon request to keep users’ privacy and create a more relaxed environment to speak out about their concerning issues and experiences. “I can learn from women of different ages here as well as learn a lot of health care knowledge,” said an active user in the community. “Knowing other ladies’ pains on endometriosis is a good wake-up call to me to adjust my lifestyle and do things to prevent these diseases.”

Data from China Health Statistics Yearbook shows that the mobility rate of gynecological diseases is showing a downward trend from 28.8% in 2010 to 22.2% in 2018, indicating women’s growing attention to their health management.

JD Pharmacy’s Women’s Health Care Center will continue to provide professional and convenient healthcare services for women across China, and by doing so, the company is making another important step towards building a one-stop medicine and healthcare service experience for all the people, noted a JD Health spokesperson.

 

(vivian.yang@jd.com)