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by Ella Kidron

Over the last few days, several cases of COVID-19 have cropped up around Beijing. To support the epidemic prevention response in the capital, JD Logistics, along with Guangzhou Railway Group and China Railway Container Transport Co., Ltd., supported the transfer of goods from Guangzhou to Beijing (approx. 2,300 km via rail).

A train with 40-cars of containers of masks, disinfectant and medication, food and other epidemic prevention materials departed Guangzhou on Jan. 18 in the afternoon.

This is the first special train from the Guangdong-Hong Kong-Macau Greater bay area to aid Beijing with epidemic prevention materials this year. The goods were transferred from JD Logistics’ warehouses in Guangzhou and Foshan to Guangzhou Tangxi Railway Freight Yard.

Guangzhou Railway Group then set up a special train for the materials to be transported to Beijing’s Dahongmen Station, from which they will be promptly delivered to JD’s storage center and then out to Beijing residents by JD Logistics.

 

 

(ella@jd.com)

 

by Ella Kidron

From Jan. 17 to Feb. 5, JD Fresh is offering discounts on a selection of items that consumers need to celebrate the Chinese New Year holiday, including Laba festival, no matter where in the country they are. JD Super, JD’s omnichannel supermarket is also offering several perks during the Chinese New Year Grand Promotion.

Around China many consumers love to enjoy a bowl of Laba congee (腊八粥), a custom that dates back to the Song Dynasty. Laba Festival, which falls on Jan. 20 this year, is celebrated on the eighth day of the 12^th month of the lunar calendar (“la” is the name of the twelfth month of the lunar year and eight is “ba” in Mandarin). For many, it signifies the imminent arrival of Chinese New Year.

Laba congee includes a rich list of ingredients: diversified rice (glutinous rice, oats, corns etc.), beans (soy beans, mung beans, kidney beans, cowpeas etc.), dried nuts (chestnuts, almonds, peanuts, etc.), bean curd and meat. Melon seeds, lotus seeds, pine nuts, sugar, and other preserved fruits are added to make the congee even more flavorful. The dish is regarded as nutritious for the winter, as it is said to strengthen the spleen, stimulate appetite and soothe nerves.

JD Super is providing specials on all sorts of mixed grains, which promise to make Laba congee delicious. Office workers who don’t have time to make congee themselves, can turn to cans of pre-made Laba congee instead. In addition, JD’s membership store, One’s Member (一号店), is providing discounts on different kinds of nuts, to make Laba congee extra tasty.

Pre-made Laba congee

Just as it is with zongzi (sticky rice dumplings) enjoyed during Dragon Boat festival and mooncakes for Mid-Autumn festival, Laba festival traditions differ between north and south. In the north of the country, people will make Laba garlic (garlic soaked in vinegar) to be enjoyed with dumplings when the Spring Festival comes. In the south, such as in Anhui province, people will enjoy tofu which can be eaten alone or stewed and fried with meat, and even dried shrimp as well as other ingredients. Some areas still have the habit of eating Laba meat( 腊八肉).

Laba garlic

JD One’s Member promotion poster, forming Chinese characters for Laba with high quality ingredients

During this year’s Chinese New Year Grand Promotion, JD is keeping its promise to deliver throughout the holiday, as it has for nine consecutive years. Consumers in 30 provinces, 300 cities and 1,500 districts and towns can enjoy painless delivery right to their doorsteps.

 

 

(ella@jd.com)

by Rachel Liu

Nick Coyle, CEO and Executive Director of the China-Australia Chamber of Commerce joined a livestream show on JD Worldwide on Jan. 20 to support the trade and ecommerce development between China and Australia, and to introduce Australian products to JD customers ahead of Chinese New Year.

During the livestream, Mr. Coyle introduced two well-known Australian brands, Bellamy and Swisse. Infant milk powder from Bellamy and health supplements from Swisse are both popular on JD Worldwide, JD’s platform for imported products. Mr. Coyle shared his knowledge on the two brands, his experience of spending Chinese New Year in China, and sent New Year’s wishes to JD customers. As of 7 pm on Jan. 20^th, the livestream received over 600,000 views on JD Live.

“I am glad to be here at JD Worldwide today. It’s such a wonderful platform. Hundreds of Australian brands have been successful on the platform over the years. I am looking forward to the years of collaborations with JD to come,” said Mr. Coyle.

The livestream show, which lasted for 12 hours, was held on the first day of JD’s Chinese New Year Grand Promotion, aiming to introduce high-quality imported products for JD customers. Consumption trends on JD show that apart from traditional Chinese products, more and more Chinese customers are also looking for imported products to use or as gifts during Chinese New Year, such as wine, chocolate and luxury products.

Popular products from the U.S., Italy, Japan, South Korea, Swiss, France and more were also recommended in the livestream to help customers enjoy a colorful and convenient Chinese New Year, including health supplements from Move Free and Schiff, infant milk powder from Mead Johnson, Dyson electronics products, Lindt chocolate and more.

JD Worldwide also invited sales professionals, international students and KOLs who are now living aboard to join the livestream online, to share their living experiences in overseas countries and provide professional introductions to the products.

“We are honored to invite Mr. Coyle and AustCham to introduce Australian products and the culture of the beautiful country to JD customers,” said Frank Yu, general manager of marketing and operations at JD Worldwide. “As the pandemic has stopped many Chinese customers from visiting abroad to buy local products from those places, JD Worldwide hopes to provide them another way to shop for high-quality products from all over the world. At the same time, we also hope to continue our support for the development of overseas brands in China when pandemic became a big hurdle for people to do business.”

JD Worldwide is JD’s platform for imported products and an important business for JD’s international strategy. Since launching in 2015, JD Worldwide has introduced over 20,000 brands and over 10 million SKUs from more than 100 countries around the world, including the U.S., Canada, South Korea, Japan, Australia and more. Livestreaming has become an important way for the platform to communicate with its customers. During JD’s June 18 Grand Promotion, JD Worldwide invited Chilean ambassador to China Mr. Luis Schmidt Montes, Commercial Counsellor Ms. Natalia Cortés and Ms. Clare Fearnley, New Zealand ambassador to China to a livestream show to share the products they love to use from their countries.

 

(liuchang61@jd.com)

by Martin Li

Italian fashion brand Marni launched a flagship store on JD’s e-commerce platform on January 20.

The online store is bringing to Chinese consumers the brand’s early spring collections for women including long dresses.

“JD is a well-recognized and trustworthy platform, which offers a complete solution regarding buyers, merchandise and scenarios, as well as a massive and mature sales system,” said a Marni spokesperson.

Innovative and multifaceted, Marni is recognized all over the world for its luxury ready-to-wear and accessories collections made in Italy.

The aesthetic paradigm of the brand reflects the vision of creative director Francesco Risso and it is characterized by an experimental approach to materials and colors, and a unique flair for mixing prints and shapes. Marni’s subtle and elegant design celebrates individuality through a rigorous yet subversive language.

The brand is popular with young Chinese consumers.

 

(bjlihao3@jd.com)

by Ling Cao

JD announced a premium store list of 2020 on Jan. 19, which is based on products’ quality, delivery speed, enquiry-solving ability, as well as after-sale service. JD will provide these stores with subsidies and resources, such as four free marketing events in 2021. The list could also serve as a shopping guide for JD’s customers.

Based on the scoring system, stores on the list performed 51% higher than that of the average stores in the above four criteria, providing customers with a better shopping experience.

Shangyuantang Drug Store on JD is on the list. According to the store head Lei Shen, this store responded quickly very early in the outbreak early last year, and prepared abundant masks and other medical supplies. When customers began desperately searching for the items online, Shangyuantang didn’t raise prices by even a penny, despite the price hike of raw materials. Due to good customer service and its commitment to ensuring the livelihood of customers, the store got a 100% satisfaction rating from hundreds of thousands of customers.

The premium store list covers integrated categories for various stores on JD, such as Bayer for healthcare products, Durex, Nestle, TCL for home appliances and daily necessities, GAEMIN for watches, and cosmetics from Perfect Diary.

Other stores on the list also performed well. For example, Puppy home appliance store on JD launched a central after-sale service in the industry for the first time, offering customers free repairs and trade-in service even if the product has been damaged by customers.

“JD aims to optimize the business environment by providing resources and support for high quality merchants, promoting their business to be larger and stronger, and providing customers with more premium products,” Feng Zhang, head of marketplace business at JD said, “JD will continue to promote governance innovation, joining hands with merchants together to build a new ecosystem in retail.”

 

(ling.cao@jd.com)

 by Yuchuan Wang

Henan Xinhua Bookstores Publishing Group signed an agreement with JD Logistics (JDL) on Jan. 16 to establish a dedicated warehousing and distribution network for the book industry in Henan province in three years.

Established in the 1930s, Xinhua Bookstores is China’s largest and only countrywide bookseller, and it is considered by some book-lovers as the Chinese version Barnes & Noble.

JDL will help Xinhua Bookstores launch a smart supply chain management platform, which will optimize Xinhua Bookstores’ platform, digital logistics park and digital logistics management systems.

In addition, JDL will apply 5G, unmanned warehouse solutions, blockchain, IoT and AI technologies to Xinhua Bookstores’ logistics parks, enabling smart vehicle parking, blockchain tracing and more functions to be implemented.

“JD will open its leading logistics products, network and technologies to Henan Xinhua Bookstores,” said a representative from JD Logistics. “The application of these advanced technologies is expected to help Xinhua Bookstores lower the cost of logistics park operations and increase efficiency.”

Earlier this month, JDL signed another partnership with Chinese confectionaries manufacturer Xu Fu Chi, aiming to support the brand on the digital transformation of its supply chain management system.

 

(yuchuan.wang@jd.com)

by Hui Zhang

Tom Dixon debuted its new lighting series on JD.com with VR accessibility during the Chinese New Year Grand Promotion from Jan. 20 to Feb. 12. JD is the first online platform in China to sell the lights, for which the design was inspired by Chinese lanterns and umbrellas.

In addition to participating in JD’s grand promotion to mark the upcoming Chinese New Year, the renowned British design and manufacturing brand specialized in lighting and furniture is also relying on JD’s 3DVR technology to move the brand’s offline stores online, bringing consumers an immersive shopping experience.

Consumers can not only appreciate the artwork-like products vividly, but also are allowed to turn on voice guidance to learn more about the product while listening to beautiful music.

Compared with regular categories such as apparel and bags, the size and shape of household products are more personalized and difficult to present completely with a flat view. Thanks to JD’s 3DVR technology, consumers can easily access the offline products without going outside during the pandemic, and are able to place an order online if they find any products they prefer.

JD sponsored Tom Dixon exclusively in November 2020 to support the brand participating in the 2020 “Design Shanghai” event. All of the art pieces presented were also available on JD. Additionally, Tom Dixon launched a flagship store on JD.com on May 30th, making JD the first e-commerce platform to partner with Tom Dixon in China.

“With more and more international household brands such as Tom Dixon, Italian trendy home design brand SELETTI and French leading brand for silver cutlery and silver accessories Christofle selecting JD to expand their business in China, JD has become one of the important destinations for Chinese consumers to choose high-end household products,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.  “In the future, JD will also join hands with more brands to deliver beauty and refinement and create a more diversified, exquisite aesthetic for consumers.”

 

(zhanghui36@jd.com)

by Yuchuan Wang

JD Logistics and Whiskas, a leading cat food brand under Mars, have launched a campaign to help homeless cats get through the cold winter.

Consumers who buy Whiskas products on JD.com will have a chance to receive their orders packaged in special JD delivery boxes, which can be converted into a shelter for outdoor cats by cutting and folding along dotted lines.

Twenty thousand boxes will be put into use.

“The purpose of the campaign is to call on people to protect homeless animals,” said the head of JD’s Green Stream Initiative. “The re-use of delivery boxes also contributes to environmental protection which helps lead to a sustainable world.”

During the 2020 Singles Day Grand Promotion (Nov. 1-11), JD worked with animal protection organizations Animals Asia and AITA Foundation as well as leading pet brands Royal Canin, Mars, Myfoodie, Pro Plan and more, to put over 100,000 of the special delivery boxes into use.

 

(yuchuan.wang@jd.com)