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JD.com and Qihoo 360 Team Up on Integrated, Data-driven Advertising Partnership

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Qihoo 360 becomes the latest internet giant to support JD’s integrated e-commerce efforts, following Tencent, Baidu and Toutiao

China’s largest retailer, JD.com, is teaming up with the country’s leading internet security provider, Qihoo 360, to roll out precision marketing initiatives across Qihoo 360’s suite of products. As part of the partnership, consumers will be able to make purchases from JD directly within Qihoo 360 apps without ever having to leave, creating a highly-integrated user-friendly experience.

Qihoo 360 and JD.com will cooperate to integrate precision marketing and shopping into a wide range of Qihoo’s products, including:

●   360 Mobile Security, its hugely popular mobile phone security app

●   360 Secure Browser, one of China’s most popular browsers used by more than 400 million people every month

●   360 Search(so.com), the popular search engine with a range of hardware products including 360 phone, drive recorder and  smart watches, among many others

By applying big data analytics to Qihoo 360’s vast data sets, as well as combining its own unique and highly-specialized insights on consumer behavior, JD will offer Qihoo 360 users a highly-tailored and personalized experience across the Qihoo 360 ecosystem.

Qihoo 360 and JD.com will cooperate to integrate precision marketing and shopping into a wide range of Qihoo’s products,

Users of Qihoo 360’s mobile security app will also benefit from a first-level entry point to the JD e-commerce platform from within the Qihoo 360 mobile app. This means that they can buy items on JD within the Qihoo 360 environment, making the shopping experience much easier and more convenient. Content creators on Qihoo’s platforms will also be able to embed product links to JD.com within their own content, making it easier for their audiences to find and buy recommended products, shortening the path for consumers to make their final purchases.

The cooperation extends JD.com’s leadership in offering brands unrivalled insights to help retailers reach the right target consumers quickly and effectively, providing outstanding ROI.

The partnership with Qihoo 360 follows the announcement of similar partnerships with Baidu, China’s most popular internet search provider, and Toutiao, the most popular social content recommendation platform. Alongside its long-running strategic partnership with Tencent, including marketing initiatives on Tencent’s wildly popular social messaging platform WeChat, JD’s big data capabilities now offer by far the most nuanced and sophisticated understanding of the Chinese consumer of any company in the market.

JD’s integrated marketing solutions now enable it to seamlessly target consumers where they spend their time on the internet, be it social, search, maps, news or security. The strategy enables brands to sell products to consumers based on their interests and demographics, even during parts of the day when they do not explicitly begin their internet experience with a shopping intention.

JD.com and Baidu Partner on Data-Powered Precision Advertising and Marketing

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E-commerce giant JD.com, China’s largest retailer, and Baidu, China’s leading internet search provider, today launched a strategic partnership leveraging both companies’ powerful big data resources, huge user bases and AI algorithm technology to give consumers and advertisers a more tailored and rewarding e-commerce experience.

As part of the partnership, Mobile Baidu, the company’s flagship mobile search app, is providing JD “first-level” access points to the hundreds of millions of mobile users in China who use Baidu to connect with the information and services they need, from its core search platform and suite of products ranging from mapping, music and video, to its popular chatroom platform Baidu PostBar (Tieba). The access points allow users to make purchases of JD products without ever needing to leave the Baidu apps, providing consumers a seamlessly integrated user experience.

E-commerce giant JD.com, China’s largest retailer, and Baidu, China’s leading internet search provider, today launched a strategic partnership leveraging both companies’

Using the companies’ data and sophisticated AI algorithm technology, Baidu and JD are developing cost-effective marketing opportunities that will increase conversion rates. A key focus will be enabling content partners to embed products from JD.com directly in their own content distributed on Baidu platforms, enabling readers to purchase items immediately from JD within the Baidu apps.

JD’s industry-leading insights on consumer behavior, combined with the reach of Baidu will help the companies effectively target consumers better than ever before. The partnership creates a powerful engine for brands and retailers to better understand their target markets.

As Baidu continues to strengthen its mobile foundation and leadership in AI, the company is looking to open multiple core AI capabilities and explore new applications for the technology to create more value. The partnership with JD.com is a major step forward in applying Baidu’s excellent big data and AI capabilities to practical business use cases.

JD has been at the forefront of integrating e-commerce into apps from leading internet players. The company’s entry point in Tencent’s WeChat has proven to be the global industry standard for combining mobile chat and e-commerce. Since that cooperation began, JD has launched additional partnerships with a number of leading Chinese internet players to provide brands precision marketing solutions.

JD.com Provides Glimpse Into the Future of Retail with Expansion of Offline Experience Shops

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JD.com, China’s largest retailer, is expanding its offline reach in China.

The company, which rose quickly to become China’s largest retailer, online or offline, through its e-commerce business, is looking to leverage the advantages of an offline experience to further expand its lead. It is rolling out offline “JD Retail Experience Shops”, where customers can touch and feel products ranging from digital and home appliance products, to books, JD’s DingDong smart speaker and baby and maternal products, all of which are sourced from JD.com. The selection is focused on products that consumers often like to feel and test in person before buying, and tailored on a store-by-store basis using the big data that we have from each neighborhood’s shopping habits.

Using a franchise model with centralized oversight and quality control, the shops will be powered by JD’s cutting-edge retail technology for demand planning, inventory management and targeted marketing, making the storefronts more efficient and adaptable to market changes than any traditional retail business.

The shops provide a glimpse into the way e-commerce will change the future of retail. JD is working together with service partners to adapt their supply chains to increasing demand from customers for better and faster service.

One of the biggest pain points for retail in today’s fast-moving consumer culture is inventory management. Unlike e-commerce companies, brick-and-mortar retailers have to keep many physical storefronts stocked with products, leading to inventory bloat when they overestimate demand, and lost business when they underestimate it. JD’s technology, powered by predictive analytics using big data, will keep offline stores stocked with recommended categories and suggested amounts of products, while localizing the selection depending on consumer buying preferences in each location.

“JD spent over a decade building out the logistics infrastructure for China’s largest retail operation out of necessity,” said Shengli Hu, President of JD Electronics. “Today, we are the only large-scale e-commerce company in the world that can deliver more than 92% of orders same or next-day. And after honing all of our processes with the most advanced technology, from procurement to transportation, quality control and more, we are putting that technology at the forefront of a new revolution in retail.”

So far, there are 92 JD Retail Experience Shops with nearly 15,000 SKUs that are stocked and replenished using JD’s smart supply chain management systems. The number will increase to 300 by end of this year. JD Retail Experience Shops, some of which feature children’s play areas and massage areas for the elderly, are built as 200 square-meter spaces within stores operated by JD’s service partners. In Changping, a Beijing suburb, one JD Retail Experience Shop generated 1,096 orders worth RMB 1.23 million on its opening day.

“By expanding our offline business, and eventually, offering retail-as-a-service to other companies, we believe we can make shopping both online and offline better for both service partners and consumers,” Mr. Hu said. “Our technology can be a solution throughout the retail industry, and beyond.”

Walmart-JD Omni-Channel Shopping Festival Sets Sales Records

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Walmart and JD.com’s ongoing cooperation in areas including reaching more customers, inventory management and logistics efficiency has notched a major success with the conclusion of the Walmart-JD Omni-Channel Shopping Festival. The day’s combined transaction volume for Walmart’s e-commerce channels on JD.com increased 13 times compared with the previous 24-hour sales record, and Walmart physical stores also experienced a significant increase in traffic. The strong performance during the shopping festival underscored the synergies the companies have achieved through cross marketing over the last year.

The Walmart-JD Omni-Channel Shopping Festival is the most recent collaboration in the increasingly close partnership between the two companies.

The Walmart-JD Omni-Channel Shopping Festival is the most recent collaboration in the increasingly close partnership between the two companies. Through the ongoing integration of the two companies’ customer bases, platforms, and inventories, Walmart has extended its reach to the 99% of China’s population covered by JD’s industry-leading delivery network. JD, meanwhile, is now able to offer its user base of over 236.5 million consumers access to a vast selection of high-quality international products from Walmart and its subsidiaries Sam’s Club and ASDA.

Other key takeaways from the festival include:

●   Female shoppers are driving growth

Female consumers accounted for more than half of all shoppers, underscoring JD’s continued progress in the key demographic for the company as it further expands in categories traditionally stronger with women. During the festival, the most popular brands among women shoppers included Pampers, Jinlongyu, Great Value, Lego, and Nestle. The most popular products among women included diapers, cooking oil, shampoo, beer and toys.

●   Imported products on JD continue gaining steam 

The average basket size across JD.com’s Walmart Flagship Store, Walmart Global Shop Flagship Store and ASDA Global Shop Flagship Store were double the average from July.  During the shopping festival, US toys, Australian healthcare products, British foods, Korean facial masks and Japanese diapers proved to be the most popular items. Further, the Walmart Global Shop Flagship store on JD Worldwide had live AR broadcasting, which reached an audience of nearly one million people on August 8th.

●   Omni-channel approach attracting new customers

From July 20 to August 8, more than half of first-time shoppers on Walmart’s various flagship stores on JD.com came to the site by scanning in-store QR codes, underscoring the benefits of the omni-channel strategy.

●   Inventory integration has potential to boost efficiency

The pilot integration of JD and Walmart’s inventories in Shenzhen helped to reduce average order delivery time by three hours, greatly increasing fulfillment efficiency.

●   JD Daojia is bringing a new level of convenience to Walmart shoppers

On August 8, total orders of Walmart products through JD’s crowd-sourced delivery joint venture, JD Daojia, were triple the average daily order volume in July. The fastest delivery was completed in 15 minutes.

Baby Lifestyle Brand Munchkin Launches Cross-Border Flagship Store on JD.com

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Munchkin, an established international baby lifestyle brand for over 25 years, recently expanded its partnership with JD.com with the launch of a new flagship store on its cross-border platform JD Worldwide. The move adds a range of product offerings to customers in China. This is not only great news for babies, children and parents across China, but also marks another important step in the JD’s growing cooperation with top US brands.

Munchkin develops innovative, modern and high-quality products for babies and children that make parents’ lives easier and more enjoyable by thinking of “the little things.”  Passionate, creative and focused on producing only the best and most trusted products, Munchkin, on average, is currently awarded more than one patent per month. The company now holds more than 182 patents across their product portfolio.

Parents looking for the safest, most enjoyable and best designed feeding products, toiletries, toys and accessories for the smallest members of a young family can find an incredible assortment of products on the JD Munchkin store. Some examples include:

●    A full array of baby dinnerware, with features that parents trust to keep their kids safe such as White Hot Infant Spoons that turn white when a baby’s food is too hot (approximately 43.3 degrees C and above), or a set of Love-a-Bowls, 100% guaranteed to be spill-proof, leak-proof, and break-proof.

●    Bibs, because things can be a little messy at meal times. Munchkin’s disposable bibs with a leak-proof liner and front pocket keep food and spills off the baby; perfect for at home or outside.

●    And for the toddlers learning to hold their own at the table, there’s the award-winning Miracle 360 Degree Training Cup with a dentist-recommended spoutless design and 360° edge that allows drinking from any side of the cup. The cup also automatically seals when children stop drinking; completely eliminating spills!

JD’s cross-border channel has been the site of choice for upwardly mobile Chinese mothers, with sales of baby and maternal products increasing nearly 300% year-over-year during JD.com’s most recent June 18 anniversary sale.  The growth of high-quality products for babies and children on JD.com comes at the perfect time. New government policies promoting larger families, combined with the recent memory of poor-quality, or even harmful, products for young children, mean that more families are paying close attention and are actively searching for only the best and most trusted brands for their kids.

 

“Munchkin was created by parents for parents,” said Steven Dunn, CEO of Munchkin. “We developed an outstanding portfolio of baby lifestyle products because we know that it’s the little things that make a big difference for little ones, and the parents that love and care for them. Munchkin is so pleased to partner with JD Worldwide in China because it is the most trusted e-commerce platform parents look to when shopping for their kids. We look forward to growing with JD Worldwide and millions of families in China for generations to come.”

“Our customers, especially parents, look for quality, and the Munchkin brand is synonymous with products kids love and parents trust,” said Kaisi Li, Deputy General Manager of JD Worldwide. “Our customers are highly sophisticated and know exactly what quality children’s products mean, and we are proud to help them shop for their family members worry-free.”

Munchkin is more than a collection of superior products for babies and young children, it is also a caring company with a conscience. One of its social responsibility programs, Get a Pail, Give a Tree, promises that for every Diaper Pail sold by Munchkin, the company will plant one tree to offset carbon emissions. JD.com, which recently launched an initiative to make it easier for customers to recycle delivery boxes, is proud to work with companies that share its values.

JD.com Expands its Lead in China’s Smart Speaker Revolution with Addition of Philips Hue

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JD.com’s DingDong has become the first smart speaker in China to enable control of Philips Hue connected lighting system via voice commands, adding the popular line of lighting products to a list of over 100 compatible home appliance brands.

The addition of Philips Hue comes as demand for smart speakers is gaining momentum in China. Research firm Analysys estimates there are already more than 49 million smart home appliance users in the country, and predicts the market for such products will exceed RMB 195 billion by the end of 2019.

Chinese consumers, particularly the generation born after 1990, are using DingDong for everything from shopping and controlling their household devices to entertaining their children with stories and music, and caring for elderly parents.

First launched in May 2015, JD.com’s groundbreaking DingDong Smart Speaker accounts for approximately 80% of China’s fast-growing smart speaker market today. Developed by LingLong Tech, a joint venture between JD.com and iFLYTEK, it’s the hub of millions of smart devices powered by JD.com’s smart service open platform Alpha. In addition to Philips Hue lighting products, DingDong also supports top brands including Midea refrigerators, Enaiter electric rice cookers, and Sharp and Honeywell air purifiers.

“This partnership unlocks voice-activated control of Philips Hue to customers in a market with a vast growth potential,” said Bill Bien, Chief Marketing Officer for Philips Lighting. “By adding DingDong, one of the most popular smart speakers in China to our network, we further strengthen Philips Hue’s position as the world’s leading connected lighting system for the home.”

As DingDong improves through machine learning, and the portfolio of products compatible with DingDong expands, consumers are increasingly seeing the benefits of having a smart home assistant.

“We are experiencing the dawn of China’s smart speaker revolution,” said Dr. Kenny Li, vice president of JD.com, whose portfolio includes overseeing JD Smart products. “In the future, more and more Chinese households will discover the convenience and many benefits of having natural language-powered services in their daily lives.”

Already, smart plugs, automatic curtains, humidifiers, lights and air-conditioning have become favorite DingDong-controlled devices for Chinese customers. Users can also shop, look up weather forecasts, set alarms, arrange calendars, search for information on the Internet, and request laundry or courier services. DingDong can simultaneously pull news from the Internet, or play licensed music from a selection of over 10 million songs at users’ requests, the speaker’s most popular function, according to JD user data.

Dr. Li notes that JD.com’s partners will continue to be central in driving momentum for the smart home market, “Consumers will realize the full potential of having a smart home ecosystem as a growing number of third-party services and content providers come onto our platform.”

“For over 13 years, JD.com’s commitment to users has brought enormous convenience to the lives of China’s growing middle class, earning us trust and a reputation for quality, service and integrity. As JD evolves into a technology-driven company, we are deepening our relationship with China’s consumers, bringing even more convenience directly into Chinese homes.”

JD.com Announces Agreement to Sell Peruvian Alpaca in China

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China’s largest retailer signs MOU with Peru Government and Beijing Institute of Fashion Technology

Today, JD.com announced it has entered into a three-party MOU with the Commission for the Promotion of Peru for Export and Tourism and the Beijing Institute of Fashion Technology (BIFT) to develop and bring alpaca fleece products directly to Chinese consumers. Under the partnership, JD will launch its Peru Mall later this year, which will sell Peruvian alpaca fleece, among other products.

As part of the agreement, JD becomes the first Chinese e-commerce company to be certified with the official Alpaca del Peru designation by the Peruvian government to sell the nation’s alpaca apparel. In addition, the Michell Group, the leading global alpaca producer and exporter, and its exclusive Sol Alpaca brand of luxurious, contemporary and sophisticated knitted garments, will sell products directly through JD.

“JD customers will be very excited to gain access to Peruvian alpaca, which is renowned for its quality, comfort and warmth.” said Xia Ding, President of JD Fashion. ”We are really looking forward to partnering with BIFT to design exclusive products that will keep people both warm and stylish. We greatly appreciate the support of the Peru government and believe this will be a long and fruitful relationship.”

“This partnership with JD ensures that consumers in China will be able to buy high-quality Peruvian alpaca from the country’s most trusted e-commerce site,” said Ronglin Jia, Vice Chancellor of BIFT. “We are delighted to design extremely comfortable Peruvian alpaca clothing that Chinese consumers will be able to buy in time for the winter.”

“Giving JD.com the Alpaca del Peru certification marks a milestone in the commercialization of Peruvian products in China,” said Diana Pita, Commercial Counselor at the Peruvian Embassy in China. “We believe this is just the beginning of the possibilities for Peruvian manufacturers to reach Chinese consumers.”

Alpaca fleece is a lustrous and silky natural fiber that is soft and luxurious, like cashmere, but is warmer and hypoallergenic.

JD.com and China-Britain Business Council Launch Pop-Up Store To Showcase ‘Best of Britain’ in China

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JD.com and China-Britain Business Council are launching a unique pop-up store on JD.com to showcase some of the best known and up-and-coming British brands to Chinese consumers.

The pop-up store was launched on JD Worldwide, JD.com’s cross-border ecommerce platform in mid July to introduce dozens of high-quality British brands to Chinese consumers for the first time.

For the first eight weeks, the store will focus on cosmetics, with brands featured on the store including Argentum, BarryM, Bronnley, Cowshed, fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy. In September, the focus will shift to baby and maternal care products, and the store will showcase brands from other popular categories later in the year.

Kaisi Li, Deputy General Manager of JD Worldwide, highlighted that the store will showcase new brands to Chinese consumers – but also demonstrate to UK-based brands how selling online in China is now a quick and seamless process.

“Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is,” said Kaisi.  “UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past. With our end-to-end cross-border ecommerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily.”

Joy Isaacs, Founder & CEO at Argentum noted that JD.com’s consumer base of 236.5 million active shoppers is closely aligned with the market that their brand is targeting.

“Quality is so important for Chinese consumers—and that’s why we see such a huge opportunity on JD.com,” said Joy. “JD.com’s huge and growing base of active customers shop on the site because they know they’re getting a guarantee of quality, and we believe our reputation for providing premium products with superior service will resonate with these consumers. The initial response from consumers during early tests has been fantastic, and we’re delighted to partner with JD.com and the China-Britain Business Council on this initiative.”

During early market tests for the new store, sales of Argentum products proved so popular that the brand has already decided to launch its own flagship store on JD.com.

“There is huge and growing demand from Chinese consumers for high-quality, guaranteed authentic British products, particularly in categories like cosmetics and beauty,” said Jack Porteous, Assistant Director of Retail and the Creative Industries at the China-Britain Business Council. “We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”

Brands interested in learning more about JD.com’s cross-border platform can contact worldwide@jd.com.