JD.com reported a record-breaking Singles Day Grand Promotion on November 12, 2023, with transaction volume, order volume, and user engagement reaching all-time highs.

This year’s event not only demonstrated JD.com’s commitment to offering unbeatable prices and a diverse range of high-quality products, but also showcased the resilience and growth of China’s consumption market, delivering an unmatched shopping experience to millions.

Among the highlight of this year’s promotion was the“JD Procurement and Sales Manager Livestreaming” initiative, which captivated over 380 million viewers across China. Transaction volume for over 60 brands surpassed RMB 1 billion, and nearly 20,000 brands witnessed a threefold increase in transaction volume compared to the previous year. Additionally, new merchants on the platform experienced a fivefold increase in order volume, underscoring the event’s significant impact on brand growth and consumer reach.

Key sales data points from this record-setting event include:

• Transaction volume of Apple products surpassed RMB 10 billion
• Transaction volume of folding screen mobile phones increased more than 300% year-over-year (yoy)
• Transaction volume of AR glasses increased fourfold yoy
• Trade-in service orders for electronics increased nearly fourfold yoy, with transaction volume of extended guarantee and screen breakage insurance increasing 100%
• More than 2,000 home appliance and home product brands’ transaction volume increased 100%+ yoy. Transaction volume of 10+ brands, including Midea, Haier, Gree, Hisense, and Xiaomi, reached RMB 1 billion.
• Transaction volume of both men’s and women’s down jackets increased more than 100% yoy.
• Gold and watches saw transaction volume increase over 130% yoy.
• Transaction volume of Dior, Tiffany, and Bottega Veneta products increased over fourfold yoy, and Valentino increased over sixfold .
• Transaction volume of Lululemon products increased 260% yoy.
• New energy vehicles and accessories saw user numbers increase more than 300% yoy.
• Over 350 cross-border imported product categories from JD Worldwide saw transaction volume increase by 100% yoy. Buyer’s shops’ transactions increased 300%, while national pavilions saw a 250% increase in transaction volume.
• JD’s omnichannel retail brand in Europe, ochama, saw order volume increase 362% yoy.

 

(yuchuan.wang@jd.com)

JD.com reported a record-breaking Singles Day Grand Promotion on November 12, 2023, with transaction volume, order volume, and user engagement reaching all-time highs.

JD.com’s “JD Procurement and Sales Manager Livestreaming” initiative went viral among Chinese consumers, captivating more than 380 million visitors. Transaction volume for over 60 brands surpassed RMB 1 billion, and nearly 20,000 brands witnessed a threefold increase in transaction volume compared to the previous year. Notably, new merchants experienced a fivefold surge in order volume compared to the same period last month.

The event marked a historic moment for JD.com, with several innovative initiatives propelling its success.

 

Innovative Livestreaming Strategy

This year’s Singles Day saw the “JD Procurement and Sales Manager Livestreaming” attracted widespread attention from both industry insiders and consumers alike. The innovative model waived booth and commission fees for brands, focusing instead on delivering unparalleled value to consumers. This approach enabled the offering of a diverse array of popular branded products at discounts as steep as 50%.

Transitioning from strategic behind-the-scenes roles, JD’s procurement and sales managers embraced the limelight. Serving as a bridge between brands and consumers, these managers brought a unique blend of deep consumer insight and extensive product knowledge. Their understanding of evolving industry trends enabled them to adeptly recommend a range of affordable, high-quality products to customers. Through this livestreaming venture, JD.com’s managers leveraged their expertise to guide consumer choices, effectively bridging the gap between brand offerings and consumer needs.

 

Low-Price Initiatives and Phenomenal Growth

Throughout the year, JD.com has been at the forefront of introducing a series of ambitious low-price initiatives. Key among these have been the “10-billion-yuan Discount” program, the “9.9-yuan Items with Free Shipping” offer, and various dynamic “Flash-sales” channels. These initiatives have not only been well-received but have also experienced a meteoric rise in popularity, particularly during the grand promotion period.

The launch of the “10-billion-yuan Discount Day” on October 31st at 8 P.M. was a landmark moment. In less than four minutes, the campaign had already generated over 100 million RMB in transactions. Additionally, the “9.9-yuan Items with Free Shipping” day, held on November 2nd, marked another significant achievement. The entire day saw a staggering 35-fold increase in order volumes and a 28-fold rise in user engagement compared to the figures from the 618 Grand Promotion.

 

Enhanced Customer Services and Expanded Trade-In Program

Throughout the promotional period, JD.com offered more 200 customer services, giving customers an even greater peace of mind when making purchases. In the past three years, JD’s “trade-in” service has been expanded to 200 product categories, directly benefiting over 20 million users. Furthermore, JD’s “price-guarantee” service, introduced in 2008, has delivering substantial savings to consumers, amounting to nearly RMB 9 billion to date. During this year’s Singles Day alone, it has saved users RMB 564 million.

 

Merchant Growth and Support Initiatives

This Singles Day marked a significant milestone for JD.com in terms of merchant growth and support. The platform witnessed a 3.4-fold increase in new shop registrations during this Singles Day, and the number of established merchants participating in the grand promotion increased by 1.5 times compared to last year’s grand promotion. A key driver of this growth was the “Spring Dawn Plan,” an innovative initiative by JD.com that distributed over RMB 100 million in subsidies to newly opened stores during this Singles Day, which attracted a wave of new merchants, thereby expanding product offerings for consumers. JD also launched a “RMB 1-yuan” package for merchants to access JD.com’s operational data open platform. The platform grants merchants comprehensive, real-time insights into store operations, enabling them to make data-driven decisions and optimize their business strategies effectively.

 

Brand Performance and On-Demand Retail Expansion

Numerous brands achieved explosive sales growth. During the first week of promotion, starting October 23rd, nearly 30 brands reached sales of over RMB 1 billion, and the transaction volume of nearly 15,000 brands increased more than fivefold YoY, with nearly 9,000 brands experiencing over tenfold growth in transaction volume.

Within 10 minutes of the sales period commencing on October 31st, major mobile phone brands like iPhone, Xiaomi, Honor, Huawei, OPPO, and vivo experienced a 100% increase in transaction volume YoY. This trend was not limited to technology; premium luxury brands such as Louis Vuitton, GUCCI, and DIOR also saw their transaction volumes more than triple within the first 30 minutes compared to the previous year.

The surge of on-demand retail, featuring one-hour delivery, continues to gain momentum. This year’s Singles Day saw the integration of more than 400,000 brick-and-mortar stores into JD’s on-demand retail business, JDDJ, doubling the store network from the previous year. Consumers in over 2,200 counties and districts across China enjoyed the convenience of instant shopping, with products delivered to their doorstep within minutes. The ShopNow business saw a 60% YoY increase in the number of users placing orders, underscoring the growing consumer preference for quick and efficient shopping experiences.

 

Industrial Belt Collaborations

JD Super, the supermarket business under JD Retail, collaborated with over 2,000 industrial belts nationwide, showcasing hundreds of thousands of high-quality agricultural products that resulted in sales peaks. Fujian province’s dried yellow croaker and Yunnan province’s corn experienced YoY growth of 300% and 237%, respectively. The impact of the initiatives was further amplified through the “9.9-yuan Items with Free Shipping” program.

Additionally, sectors such as apparel, home appliances and furniture, and fittings and hardware within these industrial belts witnessed substantial growth. The number of merchants in these sectors expanded dramatically, with increases of 248%, 141%, and 150% respectively. JD’s private label brands, JZao and Huixun, were instrumental in enhancing this dynamic ecosystem, forging partnerships with over 70% of key industrial belts.

 

Logistics Supply Chain and Technology Excellence and International Expansion

On the logistics front, a Bosideng down jacket dispatched from JD Logistics’ flagship Qingdao industrial park on October 23rd marked China’s 100 billionth express delivery parcel in 2023. JD Logistics’ industry-leading logistics infrastructure ensures that 95% of JD’s retail orders can be delivered within 24 hours, with over 10 million products eligible for same-day delivery.

JD Cloud, the cornerstone of JD’s technology, saw peak user visits per second increase by 170% compared with the same period last year, and its intelligent customer service handled more than 1.4 billion inquires.

Additionally, JD’s omnichannel retail brand in Europe, ochama, marked another milestone this Singles Day by extending its doorstep delivery service to 24 European countries. In the Netherlands, Germany, and Belgium, selected pick-up points extended their operating hours until 22:00, providing consumers with a wide range of quality products at low prices and flexible fulfillment and delivery services.

At the core of these advancements is JD.com’s commitment to leveraging cutting-edge technology and its deep expertise in streamlining supply chain operations. This strategic focus has significantly enhanced the efficiency of JD.com’s supply chain, enabling the company to offer substantial price reductions on its products. JD’s approach not only delivers cost benefits to a wide consumer base but also fosters robust, sustainable growth for businesses and partners throughout the supply chain.

 

 

(yuchuan.wang@jd.com; vivian.yang@jd.com; )

by Vivian Yang

JD Worldwide, JD.com’s cross-border e-commerce platform, announced on November 6th in Shanghai at the China International Import Expo the rollout of enhanced authentication processes, named “JD Smart Check,” for imported goods.

The “JD Smart Check” initiative focuses on three key areas: expediting quality inspections for cosmetics, incorporating blockchain technology for comprehensive anti-counterfeiting solutions, and providing on-demand authenticity inspections for products shipped via direct mail. These improvements reinforce JD Worldwide’s commitment to product integrity and customer trust and strengthen its position as the trusted gateway for global brands entering the Chinese market.

JD Worldwide has implemented cutting-edge X-ray fluorescence analysis, developed in partnership with the Cosmetics Technology Center of China Inspection and Quarantine Science Institute, for rapid on-site assessment of cosmetics and personal care products at JD’s logistic centers. This patented technology empowers JD’s team to conduct swift and efficient verifications within the company’s extensive warehouse network, generating authenticity verification reports in a matter of minutes.

Further bolstering its anti-counterfeit measures, JD Worldwide utilizes serialized tracking codes, supply chain monitoring, and product inspection videos for each item. This combination of detailed identification data and blockchain-powered traceability provides consumers with unparalleled transparency.

To cater to the needs of direct mail shoppers, JD Worldwide now extends its product inspection services to include reports from authoritative centers, underscoring JD.com’s robust capabilities in vetting product authenticity across all import business models.

With major procurement centers in Japan, South Korea, and Europe, a growing global network of buyers, and an operation that spans over 1,600 warehouses, including nearly 90 bonded, direct mail, and overseas warehouses, JD.com is unwavering in its mission to bolster sales efficiency for brand partners. Reflecting this commitment, JD Worldwide witnessed a dramatic increase in activity during the initial phase of JD’s 2023 Singles’ Day Grand Promotion, with transaction volumes for over 700 brands surging by over 100%, and a tenfold increase in product offerings from global buyers’ stores.

 

(vivian.yang@jd.com)

BEIJING, Nov 1, 2023 – JD.com today announced its performance metrics for the 2023 Singles Day Grand Promotion, underscoring its position at the pinnacle of e-commerce innovation and robust growth.

On October 31^st at 8 p.m., JD.com launched the 10-Billion Discount Campaign, one of the main programs during the Singles’ Day Grand Promotion. In less than four minutes, the campaign’s channel reached a transaction volume of over 100 million yuan. This rapid turnover is supported by JD Logistics’ industry-leading delivery infrastructure, promising same-day or next-day delivery for over 95% of JD’s self-operated orders.

Key Highlights Include:

1. Explosive Sales for Brands and Merchants

During the first week of JD’s Singles’ Day Grand Promotion, starting Oct 23^rd, nearly 30 brands achieved sales of over 1 billion yuan, and the transaction volume of nearly 15,000 brands increased more than fivefold YoY, with nearly 9,000 brands experiencing over tenfold growth in transaction volume.

• Within 10 minutes of the sales period opening on October 31st, iPhone, Xiaomi, Honor, Huawei, OPPO, and vivo mobile phones saw a 100% YoY increase in transaction volume. Within just 30 minutes, Levi’s exceeded its prior year’s entire day’s sales volume;, while ecco and UGG doubled their transaction volume. Lululemon’s online store transaction volume increased more than threefold. Premium luxury brands, including LV, GUCCI, and DIOR, saw their transaction volume more than triple YoY.
• Throughout the first week of the shopping festival, 15 watch brands, including Breitling, Tissot, and Seiko, saw their transaction volume increase by over 200%.

2. Livestreaming by JD’s Product Managers Attracted Over 140 Million Viewers

JD’s own product managers, responsible for procurement and sales of products across all categories, showcased their prowess during this year’s Singles’ Day Grand Promotion. Transitioning from strategic behind-the-scenes roles, they embraced the limelight, presenting to over 140 million viewers with insightful product presentations and tailored recommendations. JD’s product manager-turned livestreamers approach eliminates the need for traditional advertising costs and influencer commissions. Relying solely on the unmatched product acumen and competitive pricing of their procurement and sales teams, JD has redefined audience engagement and inspired millions to shop.

• In the first week, the transaction volume from the livestreaming rooms of JD’s home appliances, furnishings, and digital products department increased tenfold compared to the previous month. JD’s supermarket livestream debut set a record with over 10 million views and sold over 350,000 items, with 50 products selling out instantly.
• Fueled by the enthusiastic atmosphere in JD’s own product managers’ livestreaming sessions, within just 30 seconds of the opening on the evening of October 31st, the transaction volume for the entire category of home appliances, home furnishings, and lifestyle exceeded 10 billion yuan.

3. Trending New Products are Gaining Momentum

This year’s shopping festival witnessed an elevenfold increase in participation from individual entrepreneurs and small business owners compared to the same timeframe the previous year. This influx of dynamic sellers has exponentially diversified and elevated the product offerings.

• In the tech segment, transaction volume for gaming laptops, flip phones, over-ear headphones, and high-power portable chargers increased more than threefold, and the transaction volume for 3D printers increased by over tenfold.
• New energy vehicles and cost-effective car accessories emerged as consumer favorites during this year’s shopping festival. In the event’s opening week, the order volume for JD’s entire automotive category increased by over 200%, with new energy vehicle orders tripling. Moreover, the transaction volume for car charging equipment increased by 3.9 times, while the transaction volume for car wraps increased by 3.8 times.

4. Strong Growth in Cross-Border E-Commerce

In the first week of the promotion, the transaction volume of over 700 brands selling on JD Worldwide, the company’s import and cross-border e-commerce channel, increased by over 100% YoY. At the same time, the vast selection of affordable products, coupled with efficient and worry-free logistics services, also greatly boosted sales in Hong Kong, Macau, and Taiwan. Transaction volume in Hong Kong doubled compared to the previous year, while Macau increased by 13-fold and orders from Taiwan doubled.

5. Surging Demand for Travel Services

The travel sector saw a surge in consumer interest and engagement during the first week of the promotion. In the first week, the transaction volume of overseas vacation products increased to more than five times the previous year’s figures, while the transaction volume of flight tickets increased over 300%. Similarly, the transaction volume of flight ticket blind boxes and flight ticket bundles increased by over 13 times.

The promotion also kindled a significant interest in outdoor and recreational activities. Cycling apparel, road bikes, and skiing equipment transactions quadrupled, while badminton equipment sales saw an increase of 3.5 times.

6. The Rise of On-Demand Retail with One-Hour Delivery

Just after 8 p.m. on October 31st, an illustration of JD’s advanced delivery capabilities was evident when Ms. Li from Jiamusi, Heilongjiang province, promptly received a cabbage she secured for a mere “1 cent” via the JD Daojia on-demand retail platform. Ms. Li from Jiamusi, Heilongjiang province received the cabbage she purchased for “1 cent” through JD Daojia on-demand retail platform. This rapid “one-hour delivery” feature ensured that, within the first ten minutes of the opening of the promotion on Oct 31st, customers from over 1,000 counties and districts across the country had received their orders.

During this year’s Singles’ Day, over 400,000 offline physical stores joined JD Daojia, doubling the number of participating stores compared to the previous year. Complementing this, JD Medicine’s dedication to offering 24/7 medication services was well-received, with the number of users placing nighttime orders increasing 2.5 times YoY.

 

(vivian.yang@jd.com; wangyuchuan@jd.com)