Stay focused, move ahead with resolve and achieve accelerated quality growth

Dear JD colleagues,

 

Chinese New Year is just around the corner. I would like to take moment and wish you all a happy Chinese New Year. I wish you all good health and a blessed family life in the New Year. As promised, for the eighth consecutive year, we will continue to deliver products to Chinese consumers during the Chinese New Year.  As this service has been expanded to nearly 300 cities and thousands of districts and counties, our couriers still need to work during Chinese New Year to deliver warmth and convenience to countless households. I would like to express my appreciation for our couriers and remind you to please take good care of yourselves. We will continue to provide over RMB 100 million in support to enable the couriers who work during the Chinese New Year holiday to meet your relatives and children and celebrate Chinese New Year together.

 

Almost all industries and companies faced macroeconomic headwinds in 2019, and JD.com was no exception. Working within a volatile external environment, we underwent an organizational restructuring at the beginning of last year. Through implementing our “Big Boss” initiative, business teams are empowered to make decisions, and frontline workers are much more motivated as the organization has become more efficient and agile. Getting more business managers involved with decision making and implementing key projects has improved the speed of response to customers and to the market. This is the result of the team’s collective wisdom and capabilities. For the organizational restructuring, we held several deep discussions and reached decisions, upgrading our corporate values, based on which we have standardized our management approach and boosted team morale. That’s how we have made our organization vigorous again. Because of this, we have stayed nimble with a fighting spirit to win in a challenging environment. JD.com has not only earned solid profit growth but also achieved fast revenue growth.

 

At the same time, we have re-positioned the company from being a “retail and retail infrastructure” enterprise to a “technology and service enterprise with supply chain at its core”. In the process of building a company that is led by strategy, our strategic roadmap becomes increasing clearer and more focused as it evolves. The company as a whole, business groups and units as well as different functions have a clear idea of management responsibilities, strategic undertaking and target decomposition, so that each team can fulfill their own tasks and collaborate together for the company’s overall development. Starting from our strategic positioning, our investment of resources is more determined, organizational coordination is more consistent, strategic implementation is more thorough, and the proportion of the group’s revenue from technology and services is also rising, which has continuously strengthened our core competitiveness and laid a solid foundation for us to win in the future.

 

This year, what I’m thankful for is that a group of leading top talent with strong values, capability and a sense of ownership has emerged in all sectors of the group, and a number of scientists in the technology department have been named IEEE Fellows. Our focus on providing greater opportunity to younger leaders is achieving results: Rui Yu, who is from our TET (Training Eagle Team) management trainee program, is our youngest CHO. Qikun Yang, who joined JD.com right after graduation, is the CEO of JD Central. In the latest round of promotions, over 6,720 employees born after 1990 were promoted, and many will be gradually spruced for management positions. We have over 100 management team leaders who are born after 1985. Moreover, over 60 couriers on the front line have won recognition from or above the provincial level, such as the May 1st Labor Medal and the May 4th Youth Medal. Behind them, there are countless others in their respective positions who continue to create value in various roles and responsibilities. At a range of levels and with different backgrounds, together they are the most outstanding members of this group.

 

Strategy, organization, system, talent and culture are the key to the stable, quality growth of our three core businesses in 2019. All the financial indicators of JD Retail are healthy and impressive. Consumer experience continues to be improved, which has promoted the upgrading of both the supply side and the consumer side of China’s retail industry. JD Logistics has achieved single quarter profitability, relying on comprehensive end-to-end supply chain service and supply chain technologies to lower society’s logistics costs and continue to increase the income of its employees. JD Digits focuses on the digitalization of various industries and has achieved breakthrough innovations in smart city, smart agriculture, Fintech, digital marketing, smart robots and more.

 

Our core business has grown steadily and our emerging businesses are also growing fast. AllianzJD has become the fastest-growing insurance company in China and was making a profit in 2019. JD Property is listed as a top three property company in China, managing warehouse areas over 10 million square meters in size. JD’s international business is growing fast in Southeast Asia and the business model is getting clearer. The most exciting thing is that the technology we’ve been building for many years has also ushered in a new dawn: JD.com has been selected by the Ministry of Science and Technology to join the National Open Innovation Platform for Next Generation AI in Smart Supply Chain. JD iCity, based on the digital science and technology capability of the “smart city operating system”, has fully served key national projects such as the Daxing Airport and Digital Xiong’an. In the first three quarters of 2019, JD.com invested over RMB 13 billion in R&D and our technology department has over 18,000 employees. The growth rate of R&D investment for the whole year of 2019 was nearly twice the growth rate of total revenue. During the past six years, the growth rate of the group’s R&D investment has far exceeded the revenue growth rate. We have become one of the companies with the largest investment in technology among Chinese enterprises, and these long-term investments are the guarantee of our firm commitment to our transformation to becoming a technology and service enterprise. We are even more proud that the group has not only achieved counter-trend growth in a complex economic environment, but has also continued to create a large number of jobs. At present, the total number of JD.com employees exceeds 210,000, an increase of nearly 30,000 over the same period last year, and our actions have led to the employment of more than 15 million people from enterprises surrounding us as well as upstream and downstream ecosystem players, contributing to the country’s economic development.

 

Entering the New Year, we will still face great challenges posed by the market and a competitive environment, but this is the force that drives us to seek innovation and change, continue to upgrade, and constantly evolve. Throughout this process, strategy, organization, system, talent, and culture are still the core dimensions that I am most concerned about.

 

In terms of strategy, the strategic decision-making committee (SDC), composed of dozens of heads of frontline business departments of the group, and the strategic executive committee (SEC), composed of heads of seven major business departments and functional systems, have formed a good collective decision-making and rapid response mechanism after more than a year of being in operation, resulting in a methodology especially tailored for JD.com. It has become systematic through the top-level design of strategy, winning methods, guarantee and responsibility decomposition, assessment of rewards and punishment and more. In the New Year, we will continue to strategically maintain a unified vision, mission and goals, so that different business units and systems are on the same page and take consistent actions. Specifically, we will stick to the strategic positioning of being a supply chain-based technology and service enterprise, focus on lower-tier market penetration, technology and service and international business and succeed in in these three battles. Each battle is not separate, but is rather a comprehensive integration of our collective advantages. “Those who share the same desire and work together will win.” As long as we can maintain strategic consistency and determination, we will certainly be able to move forward with less stress.

 

Regarding organization, we will continue to build a building block organization with Big Boss as the core. Big Boss is a set of management systems that JD.com is using to address a huge organization where the business scope is constantly expanding and management difficulty is increasing “exponentially”. Its core idea is to regard every small business unit as a business entity, and the manager of each entity as a real Boss – to hand over the business decision-making power to the person who is closest to the customer and knows the market demand best. After testing it in JD Logistics, we will promote the Big Boss mechanism throughout the entire group this year, building a large number of Big Boss units. Each Boss unit can be regarded as one or more component capabilities, called by other units to meet complex and ever-changing needs. We hope through this change to drive the efficient and smooth operation of the Boss unit itself, the upper and lower levels of Boss units, parallel Boss units and the overall building block organization, so that a company of hundreds of thousands of people can really get smart, understand needs, foresee the future, take the initiative to respond, and execute in an agile way.

 

We will focus on creating a collaborative and innovation system. We will run these two systems throughout the whole organization by guaranteed rules, transferable methodology and means of motivation, to continuously provide vitality to the organization. Synergy not only requires close cooperation between different organizational units, but also advocates for different units to act as back-ups for each other and take ownership, so that everyone can confidently put their trust in one another. For innovation, we advocate for breaking convention and moving away from dependence on a certain path, and encouraging fast iteration, from bottom to top. At the same time, we need to insist in investing in, expanding and strengthening scientifically proven innovation projects. The company will also provide comprehensive support for innovation programs with a series of guarantees, including evaluation, resource coordination, manpower security, performance rewards, and more.

 

Talent is always core to JD. We will continue to improve key talent and team development, building a talent system to enforce our future. This is the second year that we launched the young leader program, and we will develop a large group of young talent as leaders who possess both our corporate culture values and business acumen via both external resources and internal cultivation. By continuously upgrading the capability of both individuals and groups, focusing on contribution and attracting talent will ensure the organization has lasting and exuberant vitality, supporting the company to achieve high-quality growth. In addition, we will offer the most competitive salaries in the industry, strive for a talent appointment system which makes sure higher positions are offered to those with higher capability and vice versa. This will motivate all kinds of talent with fresh energy, especially providing a growing environment for young people, ensuring sustainable development for JD.com. “Only when an enterprise truly cares about the happiness of employees can the enterprise be great”. JD.com will launch a series of employee benefit policies to make sure employees have a sense of belonging, honor and happiness. My biggest hope is that talent from all over will gather at JD, contribute and achieve value and happiness together.

 

Regarding our culture, as our business and talent structure becomes more and more complex, the company culture needs to be more and more diversified. Different business groups and business units will gradually have their own sub culture, requiring the company to have integrated rules and policies guaranteeing that our overall corporate culture won’t be diluted, but also take into account the need for uniqueness and personalization. Right now, the CHO system is creating the “JD family” playbook, which aims to address this problem scientifically and systematically. We hope that through consensus and cooperation, we can defend the company’s values, achieve cohesion, move together in-step and build a solid foundation to drive future development.

 

Colleagues! In the coming New Year, we will surely achieve even greater breakthroughs by staying focused, having a clear strategy and executing thoroughly, together. Our mission and reason for existence is to always create the highest value for clients, employees, industry and society.

 

Let us forge ahead, dream big, and welcome a brand new year together!

 

 

 

Yours,

Richard Liu

January 19, 2020

JD Retail: Eyes on High Quality, Consistent Growth in 2020

At its annual conference held on Sunday, January 12, JD Retail, the retail powerhouse of JD.com, announced its business target for accelerated quality growth in terms of transaction volume, revenue, user base and profit in 2020. This year, JD Retail will focus on strategy, business breakthroughs, organizational restructuring, culture cultivation and talent management to achieve its targets.

“Having earned the trust of Chinese consumers as their first choice in many categories – home appliances, digital products, fast-moving consumer goods, fresh food, healthcare, baby and maternal products, and more – JD Retail had a successful 2019,” said Lei Xu, CEO of JD Retail. “Never straying from our trust-based, customer-centric mission, JD Retail will continue to carry out the value proposition of trust to work with brands and merchants to achieve quality growth in 2020.”

In addition, JD Retail will continue to focus on various business initiatives in 2020, such as omnichannel integration projects, further penetrating into lower-tier markets and building up a healthy and powerful retail ecosystem.

 

  • The core of omnichannel management lies in supply chain management, digitalized operation and capabilities in integrated marketing. JD Retail launched several key online and offline integration initiatives in 2019, such as opening new brick and mortar outlets like JD E-Space, a 50,000 square meter mega-experience store in Chongqing, and its 7FRESH Life and SEVEN FUN concepts under the 7FRESH brand. JD’s supply chain innovation program launched last year enables consumers to make an order online, and then JD’s system will use AI algorithms to identify the most effective way to deliver the product. The program can reduce the cost of operations by over 50%,and consumers can get the products within 2 hours – within just 15 minutes at the fastest.

 

  • JD Retail took several measures to better meet the demand from consumers in the lower-tier markets and made great achievements. JD’s reaccelerated net revenue growth in the third quarter of 2019 was driven by its lower tier market penetration strategies. In particular, the growth rate for electronics and home appliances categories in lower-tier cities was more than double that of tier 1 and tier 2 cities. Over 70% of new customers in Q3 came from lower-tier cities, which is a new record.

 

  • With supply chain capabilities as the core, JD Retail will further empower brands and merchants in big data, marketing and operations. With insights about Chinese consumer behavior, this year JD Retail put increased emphasis on its Consumer to Manufacturing (C2M) program, in which JD’s specialized data analytics tool can help brands understand how to maximize performance, modify their brand offering in China to better suit local tastes, and boost customer satisfaction. JD’s C2M initiative started with projects in the IT products category a few years ago, and has achieved amazing success. Today, over 70% of IT products sold on JD are C2M products – solidifying the influence JD has in China’s IT industry, online and offline. JD’s C2M program has been extended to broader categories, such as home appliances, fast moving consumer goods and more.

Let’s look back at JD Retail’s other highlights in 2019.

JD Logistics: Record Year with More to Come in 2020

At the JD Logistics annual meeting held today in Beijing, Zhenhui Wang, CEO of JD Logistics said, “We have successfully transformed our business from purely providing logistics services to JD.com, to opening up our services to partners in a wide range of industries.”

At the JD Logistics annual meeting held today in Beijing, Zhenhui Wang, CEO of JD Logistics said,

JD Logistics, an integrated supply chain management solutions provider and independent business group under JD.com, had a breakthrough year in 2019.

Wang added, “None of these breakthroughs would be possible without our 180,000 employees. In 2019, JD Logistics invested RMB one billion in talent development. In 2020, we will invest another RMB one billion in our talent development, and in building an encouraging working environment to foster all kinds of talent.”

A few highlights of JD Logistics in 2019:

  • JD Logistics launched Asia’s largest integrated smart fulfillment center in Dongguan, a city in China’s Guangdong province. The logistics park has a construction area of nearly 500,000 square meters, equal to the size of seventy football fields. It can deal with about 1.6 million orders per day. The automatic stereoscopic storing area can store over 20 million medium-sized parcels at a time. The logistics park plays an important role in providing same or next day delivery service to over 100 million people in the greater bay area.
  • JD Logistics launched China’s first 5G powered smart logistics park in Beijing.
  • JD Logistics signed onto the Science Based Targets initiative (SBTi), an ambitious global campaign aimed at driving corporate action on climate change. In its commitment to sustainable logistics, as of the end of 2019, JD had used reusable packaging 110 million times.

Wang added with great confidence, “Our next dream is to continue our high-quality growth momentum, optimize client experience and improve efficiency, and become the leading supply chain and logistics service provider in China. Eventually, our dream is to leverage technology to provide value to global clients and become the world’s leading supply chain and logistics provider.”

 

JD.com announces new commitments with partners at CES

JD.com announces new commitments with key brand partners today at CES, the world’s largest consumer electronics show. Strengthening the partnership through new commitments includes:

Consumer to Manufacturer (C2M) products

As one of the first brands to partner with JD on C2M in China, HP cooperated with JD successfully in the gaming PC segment. In 2015, HP launched its Gaming Brand OMEN and successfully introduced the OMEN Gaming PC series, now JD is officially HP’s “Best WW partner for OMENbyHP Growth” in 2019, HP and JD plan to launch 100 C2M products in the next two years.

As one of the first brands to partner with JD on C2M in China, HP cooperated with JD successfully in the gaming PC segment.

Trial experiences to target Office 365 users

JD and Microsoft China will promote a trial experience to target Office 365 users. The two companies have been partnering closely during recent years to bring the omnichannel retail experience to Chinese users and have launched the Microsoft Reimagined Retail at JD’s Retail Experience shops in cities including Wuhan, Suzhou and Meizhou.

JD and Microsoft China will promote a trial experience to target Office 365 users.

US $800 million in sales over the next three years

JD and Kingston start a new milestone through beginning a second 10-year partnership following years of successful cooperation beginning in 2009. The two companies are targeting US $800 million in sales over the next three years.

JD and Kingston start a new milestone through beginning a second 10-year partnership following years of successful cooperation beginning in 2009.

Worldwide Most Valuable Partner

JD is named Western Digital’s “Worldwide Most Valuable Partner” for 2019, and both parties strengthen cooperation. JD and Western Digital cooperate strategically in tailored products, supply chain and marketing solutions, which helped Western Digital gain significant sales growth.

JD is named Western Digital's “Worldwide Most Valuable Partner” for 2019, and both parties strengthen cooperation

Tao Ren, General Manager of JD Computers and Digital Products said: “We are proud to make these new commitments which can only be brought about through strong partnerships forged in trust. We are pleased to partner with the world’s leading consumer electronics brands to bring the best they have to offer over 330 million Chinese consumers.”

During this past Single’s Day sales period, JD launched “JD E-SPACE”, a custom-built, 50,000-square-meter shopping destination in Chongqing, China, which provides experiential shopping through integrating fun, technology and convenience for consumers. At the store, customers can get their hands on the products displayed during CES, including the new Microsoft Surface Pro 7 launched in November and the Surface Laptop 3 launched in December, 2019.

During this past Single’s Day sales period, JD launched “JD E-SPACE”, a custom-built, 50,000-square-meter shopping destination in Chongqing, China,

JD.com Supports Chinese Designer at London Fashion Week Show

JD.com, China’s largest retailer, sponsored Chinese-born menswear designer Feng Chen Wang’s London Fashion Week to launch her FW20 collection. The designer’s crossover collection with Pepsi has also debuted online exclusively on JD.com.

“Integrating traditional Chinese elements into my designs is very important to me,” said Feng Chen Wang. “JD has been very supportive of young designers like me and I am really appreciative of this close collaboration.”

The designer’s crossover collection with Pepsi has also debuted online exclusively on JD.com.

This is not the first time for JD to cooperate with Feng Chen Wang. JD.com supported the designer to release her Spring/Summer Collection 2020 show at London Fashion Week last year. The partnership is aligned with JD’s larger mission to help Chinese domestic designers expand their footprint globally, and to bring a wider selection of fashion to discerning Chinese consumers.

“In recent years, the global fashion industry has been paying more and more attention to Chinese fashion. We’re thrilled to see many excellent Chinese designers make their mark on the international stage,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle. “We are happy to serve as a bridge to support Chinese designers abroad and to provide consumers in China with access to more international designers.

Consumers continue to flock to JD.com in search of distinctive products that they know will be authentic and of high quality. Among the services JD offers to fashion brands, JD Luxury Express, its white glove delivery service, adds a highly-personalized, intimate and innovative offline element to the e-commerce experience.

D.com supported the designer to release her Spring/Summer Collection 2020 show at London Fashion Week last year.

JD Contributes ChubaoFS to Cloud Native Computing Foundation

JD.com, China’s largest retailer, announced the contribution of its distributed file system, ChubaoFS, to the Cloud Native Computing Foundation (CNCF).

The CNCF is an international foundation that seeks to drive widespread adoption of cloud native technologies. JD’s ChubaoFS will enter the CNCF at the Sandbox level, the entry point for early stage projects aimed at increasing public visibility of work that can add value to the CNCF’s mission.

First launched in 2017, ChubaoFS is a high-performance, highly scalable and durable distributed file system for cloud native applications. It has been used to support more than 160 applications and services on JD’s Kubernetes container platform. With key features including scalable metadata management, optimized data storage, strong replication consistency and POSIX semantics, as well as object storage interface, ChubaoFS prides itself on being easy to use, deploy and maintain, and is application-centric across a wide range of business scenarios.

“ChubaoFS offers an innovative new option for general-purpose distributed/shared storage infrastructure regardless of file size or file access pattern, or even whether the service is containerized or non-containerized,” said JD Chief Architect and Technical Vice President, Haifeng Liu, who is also the innovator of ChubaoFS. “The donation of ChubaoFS to the CNCF aligns closely with JD’s mission to widely disseminate our technologies for broader use, as we continue our push into open source.”

JD is a long-time partner of the CNCF, and a previous recipient of the Foundation’s Top End User Award. The Chinese e-commerce giant uses CNCF programs including Kubernetes, Vitess, Prometheus, Helm, and Harbor to support large scale container platforms in handling large volumes of complex transactional data for its e-commerce. Haifeng Liu also serves on the CNCF Governing Board.

Forbidden City Celebrates Its Chinese Festival Online with JD

The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat.

As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes.

Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box.

A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD.

A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.

To mark the collaboration, JD and the Forbidden City also released the following video in which the nine auspicious beasts offer their New Year wishes.

 

“As cultural products are increasingly popular among the younger generation, developing practical products that use traditional cultural elements has been a draw for museums and brands,” said Jing Li, Director of JD Brand Marketing. “The collaboration between JD and the Forbidden City gives traditional culture a modern energy, and helps brands to interact with younger customers and create new growth opportunities.”

In 2019, JD launched the “Bring Art to Life” campaign with partners of Metropolitan Museum of Art in New York, the Museum of Fine Arts in Boston, as well as London’s National Gallery and the V&A Museum to produce an array of well-designed consumer products with brands incorporating elements of classic artworks from the museums’ collections.

Chagan Lake Ice Fishing Goes High Tech with JD

On December 28, three days away from New Year’s Day 2020, the first batch of bighead carp of the season was fished out of the famous Chagan Lake in Jilin Province in Northeast China. As the first e-commerce company to partner with the Chagan Lake Fishery for six years, every year, JD.com sells 1/3 of the fishery’s bighead carp both through its online JD Fresh channel and offline 7FRESH supermarket chains, leveraging its cold chain network, and more recently blockchain to ensure this delicacy reaches dinner tables across China.

Known to locals as “White Holy Lake”, Chagan Lake is home to a rich fishing tradition that stretches back thousands of years. The 307-square-kilometer Chagan Lake is the only place in China to preserve the ancient practice of Mongolian fishing. As far back as the Liao and Jin dynasties (916-1234), emperors would lead a party of queens and concubines, and ministers to the lake from nearby capitals to go and catch the lake’s carp, and hold a fish banquet there.

Chagan Lake in Jilin Province in Northeast China

Today, the tradition is preserved through the annual Chagan Lake Winter Fishing Festival, held every year in late December. In temperatures as low as -30°C, fishermen drill holes in the ice, harness their horses to enormous nets, and slowly pull up their catch, a process that can take eight to nine hours. In 2014, the tradition captured the interest of Chinese viewers when it was featured in “A Bite of China,” a popular documentary series by CCTV introducing Chinese food and related culture from all over China.

Despite the surge in interest in Chagan Lake’s carp that resulted from the program’s broadcast, most Chinese had very limited ways to acquire the delicacy before JD stepped in. At the time, the only existing supply chain option was for the fish to be transported from the lake to the nearby town of Songyuan, then to the city of Shenyang, the capital of Liaoning province, about 600 km away, and only then to smaller regional centers. With so many intermediate links, the cost of distribution was high, and it was strenuous to get fresh fish outside of the northeastern provinces.

Shortly after the “A Bite of China” episode aired, JD signed a strategic cooperation agreement with Chagan Lake Fisheries, becoming the first e-commerce platform to partner with the fishery. JD has streamlined the distribution process by deploying its own cold chain logistics directly to the lake shore, where temperature-controlled transportation vehicles are loaded up with freshly caught carp, which are now delivered to tables in more than 300 cities across China in as fast as in 24 hours after the fish is caught.

JD signed a strategic cooperation agreement with Chagan Lake Fisheries

As the fame of the fish has risen over the years, a large amount of fake Chagan Lake fish has been popping up on in the market. To give consumers confidence, JD will for the first time apply blockchain technology to guarantee the authenticity of Chagan Lake carp this year. By scanning the unique blockchain ID of each fish, customers are able to find out production and transportation details such as the origin, qualification and even the fisherman’s name.

“JD’s partnership with Chagan Lake Fisheries demonstrates the raw potential of our self-built nationwide logistics network: fulfilling the wishes of Chinese consumers by giving them access to options that were previously unavailable to them,” said Jie Wang, key projects lead, fresh food sourcing, JD.com. “The partnership also lends a helping to hand to Chagan Lake local residents, increasing fish sales, raising their brand profile and promoting the continuation of their ancient Chagan Lake winter traditions.”

Yan Laisuo, director of Chagan Lake Fisheries, said that the fishery insisted on exclusive cooperation with JD because of its superior logistics and e-commerce capabilities: “We appreciate how JD’s strictly controlled cold-chain logistics network preserves the integrity of our delicious Chagan Lake bighead carp as it is distributed to consumers throughout all corners of the country,” he said. “This ensures that the traditions of Chagan Lake stay intact and that more people can appreciate this bountiful natural resource and be inspired to visit us one day.”