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by Rachel Liu

Chinese movie director Chuan Lu produced a mini-movie for JD ahead of Chinese New Year to promote the mobile phone service package provided by JD Mobile. Lu joined a sharing session at JD’s Beijing headquarters on Jan. 28 talking about the story behind this production.

Lu is famous for his movie works including Hoh Xil, The Missing Gun and City of Life and Death. He won Best Film Director at the Fourth Asian Film Awards in Hong Kong in 2010. The mini-movie he produced for JD, named The Longest Chess Game, is based on a real-life story about two train station agents who remained on duty during one Chinese New Year holiday.

The tier-5 train station, which is the smallest station in China’s railway system, had only two agents, and they needed to work in turn every 12 hours. To ease the young agent’s homesickness, the older encouraged him to play chess. Due to their work schedule, they could only make one move every 12 hours when they returned from duty, and the game ultimately helped them find pleasure and comfort in the isolated place.

The mini-movie has a special resonance in China, where hundreds of thousands of hard working station agents, engine drives, couriers, medical workers and more people remain on duty during Chinese New Year each year so that other Chinese people can enjoy a happy, safe and convenient festival.

JD Mobile would also like to provide peace of mind for customers shopping through its comprehensive service package.

During the sharing session, which was widely welcomed by JD employees, Lu talked about his idea for producing this movie: “This story is about the ordinary people’s insistence behind our daily lives. I hope that through this story, the audience can also feel the same spirit of JD’s consistent services, which aim to provide customers the best shopping experience. I also wish to pay my tribute to the people who have sacrificed their own time and efforts to make other people’s lives happier.” Lu also share his experience of making films for different international enterprises, and answered questions from JD’s employees.

JD’s mobile phone service package includes five services: 30-day return, one-hour delivery, free trial for 7 days, trade-in and “30365” service. The “30365” service means that customers can get a full refund if their phones have hardware problems within 30 days after the orders were made, or get a brand new product if there are problems within 365 days. When the service was launched last August, orders of mobile trade-in services on JD increased over 50% compared with the week prior to the launch.

(liuchang61@jd.com)

by Ling Cao

SEVEN FRESH will open a new store in Chengdu on Jan. 30, right before the Chinese New Year (CNY), providing local customers with cross-culture products ranging from bighead carp fished out of Chagan Lake in Jilin province, Chilean cherries and local specialties in Chengdu. On the opening day, the store will offer buy-one-get-one-free discount on more than 100 products. Customers can also enjoy delicious local food cooked in-store, such as fried meat in the Sichuan style, Wanzhou-style barbecue fish, Chongqing cuisine and more.

Leveraging big data, JD has analyzed customer profiles in a three-kilometer radius around the store, which is located at a Longfor Business Mall. Data shows that the area gathers a wide range of ages, from younger generations to elderly people. To meet their different needs, JD has adjusted the product categories within the store, adding not only daily necessities, but also high-end products such as organic food.

To prepare for the launch, JD held a Member’s Day during Jan. 27-28, inviting customers to enjoy a free taste of fruits, beverages and baked goods, which gained interest from customers.

Lixia Duan, head of SEVEN FRESH supermarkets said, “In addition to ensuring people’s livelihood, we hope the SEVEN FRESH store can provide an omnichannel shopping experience, as well as an entertainment place for local residents.”

SEVEN FRESH will continue to operate online and offline during CNY. To help customers prepare for CNY gift purchases, it also provides a delivery service. Customers can purchase at the store, and JD Express will deliver to recipients remotely. The delivery will be free on purchases above RMB 400 yuan for intra-city delivery, and RMB 800 yuan for between cities.

(ling.cao@jd.com)

by Martin Li

SEVEN FRESH, JD’s omnichannel supermarket brand, has been providing same-day home delivery to seventeen residential communities in Beijing’s Daxing District, where almost 20,000 residents are sealed off to prevent spread of the COVID-19 virus.

The two supermarkets serving the sealed-off area have seen their daily order numbers jump 2.5 times since Jan. 18 when the preventive measures took effect.

There are almost 140 in-store staff and 70 delivery staff in the two supermarkets, who are all involved in ensuring supply and delivery to the sealed-off communities. They sanitize open areas, warehouses and office areas every two hours.

Each order contains products in different sizes, including bottled water, rice, cooking oil, vegetables and fruits, which are a challenge to deliver.

“We understand residents’ worries about insufficient supply of daily necessities. The more orders we deliver, the more residents will feel relieved,” said Yunjun Cao, who is in charge of SEVEN FRESH’s business in northern China.

In 2020 Cao was involved in the efforts to ensure supply in Wuhan during the virus outbreak.

“Our delivery staff used to ride smaller electric vehicles, but now they have to drive vans to deliver more orders,” said Cao.

Some staff have even used their private vehicles to deliver orders on account of the volume, according to Cao.

(bjlihao3@jd.com)

by Ling Cao

JD formed a health sterilization alliance with home appliance brands, including Canbo, Midea, Fotile, Robam and more, aiming to provide customers with a healthy lifestyle when shopping.  This was announced Jan. 25, when JD kicked off its second annual health sterilization week from Jan. 22 to Jan. 28.

Livestream initiative on Jan. 25

During the week-long event, JD held a livestream event with brands under the alliance. In addition to providing various benefits and discounts to customers, Canbo and Midea decided to donate 1% of the sales generated from the livestream to Shunde Charity Federation in order to support health related programs. The livestream attracted over 880,000 viewers.

Bo Ye, general manager of JD’s kitchenware department said, “Customers have heightened awareness of health-related products under the COVID-19 situation in 2020. The alliance aims to provide high quality and health conscious products to customers.”

Bo Ye

Yongguang Li, executive vice president at Canbo, said: “Canbo actively responds to the nation’s encouragement to promote health related industries. The initiatives with JD are of great significance to us.”

Canbo and JD are long-term partners. Leveraging JD’s big data and customers’ feedback for purchasing smart and built-in disinfection cabinets, both companies have launched a C2M (Consumer-to-Manufacturer) cabinet powered by AI. The product went on sale on JD in October 2020 and got good feedback from customers.

(ling.cao@jd.com)

by Ella Kidron

JD.com announced that it has joined forces with the International Alliance of Responsible Drinking (IARD). As part of a global coalition, JD will join the 12 leading global beer, wine and spirits companies that form IARD, and 12 prominent global and regional online retailers, platforms and delivery platforms who operate across six continents, in promoting the responsible sale and delivery of alcohol online.

The members of IARD, as they appear in IARD’s official press release

Specifically, the partnership will involve the development of global standards that 1) enhance safeguards and security measures so minors are unable to buy alcohol online; 2) put in place mechanisms to prevent the delivery of beer, wine and spirits to minors or individuals showing visible signs of intoxication; and 3) promote global standards as a resource to support the development of national in-country codes and practices for the online sale and delivery of alcohol.

JD, a leading retail and e-commerce leader in beer, wine and spirits in China, with over 440 million active customers across the JD.com platform, has already taken steps to promote responsible consumption of alcohol, such as providing clear guidance for safe consumption in the product descriptions on its e-commerce platform. JD will continue to strengthen its efforts in this area.

“This partnership furthers our long-term commitment to consumer safety and responsible consumption,” said Mr. Yan Liu, Head of JD Super Import Spirits. “In addition to ensuring product quality, we want to guarantee that consumers have an enjoyable and informed experience when shopping on our platform. We look forward to furthering this effort with IARD and its members.”

“This partnership marks a ground-breaking coalition to develop global standards for the online sale and delivery of alcohol,” said Henry Ashworth, IARD President and CEO. IARD is proud to be uniting the world’s leading drinks producers with leading online retailers, and e-commerce platforms in raising global standards of responsibility. In coming together, we believe the partnership can facilitate greater change across our wider sectors. We are pleased to welcome JD.com as our first partner in our efforts in the China region, and look forward to working together with them to enhance customer experience and safeguards.”

JD’s partnership with IARD follows the company’s announcement in November of a multi-pronged partnership with Diageo, the world’s largest international alcohol producer.

Mark Edwards, Managing Director of Diageo China, said: “Our brands are made to be enjoyed responsibly. We are therefore very proud of our partnership with JD.com and our joint commitment to provide more information to consumers that will encourage those that choose to consume alcohol to do so in moderation. Our goal is for consumers in China to drink better, not more – and through initiatives such as DRINKiQ with JD.com we believe we can better promote moderation and address harmful use of alcohol.”

As part of its work with IARD and overall commitment to responsible drinking, JD will work with Diageo and other industry partners in China to advance the development of a national code of conduct for responsible sales of alcohol under the principle of self-governance.

About IARD

The International Alliance for Responsible Drinking (IARD) is a not-for-profit organization dedicated to addressing harmful drinking worldwide and promoting responsible drinking, amongst those who choose to drink. IARD is supported by its member companies from all sectors of the regulated alcohol industry – beer, wine, and spirits – in their common purpose of being part of the solution to reducing the harmful use of alcohol. For more information on our membership and what we do, please visit http://www.iard.org.

(ella@jd.com)