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JD Continues Poverty Alleviation Efforts in Inner Mongolia

by Martin Li

JD partnered with Arxan city in northern China’s Inner Mongolia Autonomous Region on December 21 to launch a special page on its e-commerce platform to promote and sell local specialties.

The first local enterprises to have their products on the page include mineral water, food and agricultural produce companies.

JD is expected to make use of its strong supply chain capabilities to bring quality local products to more consumers across China.

It is the latest effort by JD in its poverty alleviation campaign started in 2016.

JD has helped put online over three million products from poverty-hit areas, achieving sales of over RMB 100 billion yuan and benefiting over one million poor rural households.

Wang Yunbo tends weeds on his farm.

Wang Yunbo, a farm owner in Linyi city of Shandong province, reflects that his smartest decision was to expand online with the help of JD in 2019.

Wang’s farm produced high-equality purple sweet potatoes. However, restrained by poor transportation, his potatoes could not reach beyond nearby places.

When he learned about the special page on JD to help promote local products in Linyi, he decided to give it a try.

During JD’s annual grand 618 promotion this year, Wang saw sales of his purple sweet potatoes jump 230 percent on JD, compared with the same period of last year.

 

(bjlihao3@jd.com)

Posted in ESG

WRC Features JD Health’s Doctors as Retail’s Frontline Heroes

by Vivian Yang

The World Retail Congress’ end-of-year publication edition featured JD Health’s telemedicine doctors as part of the organization’s salute to retail’s frontline heroes in the fight against the COVID-19 in 2020.

“The story of retail in 2020 is of course about the massive shift online,” said the publication. “But throughout everything, the most important and incredible factor has been all of the thousands of retail employees working ‘on the frontline’… Many thousands were literally putting their jobs before their own safety. Probably for the first time, retail employees around the world were recognized as being essential workers for their role in literally ensuring that people could continue buying the products they needed.”

A handful of individual stories are included in this special edition to showcase the unbelievable work and dedication by countless people in retail who went above and beyond to service customers and support their businesses, among which JD Health’s full-time doctor Dr. Xingxing Xiao was the first highlight:

JD Health’s full-time doctor Dr. Xingxing Xiao was the first highlight:

FULL TEXT OF THE STORY:

Dr. Xingxing Xiao, aged 38, had been working as a respiratory doctor in Beijing’s 301 hospital (one of the most well-known hospitals in China) for 12 years before she embraced the internet and became one of JD Health’s full-time telemedicine doctors in early January 2020.

A few weeks after she joined JD Health, COVID-19 started to hit China.

“Patients’ inquiries had flooded in. I could feel their deep anxiety and tried my best to answer their questions and calm them down,” recalled Dr. Xiao. Since the Wuhan lockdown began during the Chinese New Year, she spent two days of her holiday vacation doing nothing but responding to patients via her mobile phone.

“Nobody asked us to do so, but my colleagues and I decided to return to the office where we could work more efficiently,” she said. “On the third day of the Chinese New Year vacation, I said good-bye to my family members in my hometown and travelled over 300 kilometers from Qinhuangdao of Hebei province back to Beijing. It felt like charging towards the battlefield.”

Dr. Xingxing Xiao (first from the right) and her colleagues worked in office during Chinese New Year Festival (photo provided by Dr. Xiao)

Dr. Xingxing Xiao (first from the right) and her colleagues worked in office

during Chinese New Year Festival (photo provided by Dr. Xiao)

While doctors in the hospital fought the virus by saving people’s lives, telemedicine doctors supported the fight through their relentless work to provide people professional medical knowledge and mental support, easing their uncertainty.

During the toughest period, Dr. Xiao and her over 300 colleagues handled upwards of 150,000 patient interactions everyday – equivalent to 500 interactions per doctor, per day.

Since there was limited information about the virus, doctors had to first learn and then explain information to the public. Dr. Xiao volunteered to join dozens of livestream events to promote health and medical advice to over one million viewers.

JD Health’s full-time telemedicine doctors at work

JD Health’s full-time telemedicine doctors at work

“Seeing the virus situation stabilize in China now, I feel hugely proud of what we did. My family, especially my two lovely children, my 6-year-old daughter and 3-year-old son, are now my biggest fans and loyal users of JD’s services.”

Thanks to these telemedicine doctors’ hard work during COVID-19, more and more Chinese people now turn to JD Health for healthcare support, or to JD’s online pharmacy to buy medicine. They can enjoy delivery by JD Logistics within as fast as 30 minutes.

 

Read more about JD Health and the stories of its telemedicine doctors.

 

(vivian.yang@jd.com)

Posted in ESG

OLAY Collaborates with JD Live to Attract More Young Customers

by Yuchuan Wang

Skin care brand OLAY collaborated with JD Live and launched a series of marketing activities through December. The activities leveraged livestreaming e-commerce and influence of popular celebrities to attract young consumers for the nearly 70-year-old brand. Over 60 percent of customers who placed orders were under the age of 34.

OLAY’s phonograph-shaped gift box

OLAY’s phonograph-shaped gift box

Understanding younger generations, especially Gen Z (born after 1996), has become a crucial task for brands to succeed in the long term. OLAY and JD Live invited a popular C-pop boy band “Teens in Times” to the livestreaming room, and released a Christmas-themed song on JD Live on December 14th as a warmup. A phonograph-shaped gift box was also designed to appeal to fans. The warmup helped OLAY attract and accumulate a large number of young customers.

The brand also engaged in more innovative e-commerce livestreaming by launching a variety show called “Attractive Gifts” through JD Live on December 19th, featuring young couples introducing selected gifts. The number of viewers of the livestream was 8 times that of a general daily livestream.

“Livestreaming has become the focus of major brands since the beginning of this year, and it is believed to be the best way to communicate directly with young consumers,” said a representative from JD Live. “The collaboration with OLAY has seen both an increase in sales and new customers.”

 

(yuchuan.wang@jd.com)

JD Opens First Computer and Digital Products Store for Hit Products

by Rachel Liu

JD opened its first computer and digital products store gathering the most popular electronics products at Daxing Joy City shopping mall in southern Beijing on December 25th, targeting young customers and those who like trendy products. Products from Huawei, iFLYTEK, Xiaomi, Honor, Keep and more have attracted groups of customers to visit the new store.

The store is designed for customers to fully experience the products before shopping. On the opening day, customers were seen trying out VR glasses in the gaming experience area. Music lovers gathered in front of the audio section to experience products from brands such as JBL. The store also introduced “mysterious gift boxes”, featuring toys that are not revealed to customers until the boxes are opened, a format that has been very popular among young customers these days.

JD also stocked the store with many smart products, another type of digital product that has been welcomed by young customers.

JD also stocked the store with many smart products, another type of digital product that has been welcomed by young customers. Smart watches and sports bracelets are rising as health became an important issue this year. Customers’ first choices include iFLYTEK, Honor, Huawei and Xiaomi. Working from home drove the sales of smart working equipment, such as smart printers, and many customers are also looking for family-use projectors to enjoy movies and other content at home.

The new store gathers the trendiest and popular products for Generation Z, and provides them a place to experience the latest products first by integrating online and offline, providing an immersive shopping experience for customers.

 

(liuchang61@jd.com)

JD Health to Offer COVID-19 Vaccine Information and Services

by Hui Zhang

JD Health announced the launch of a dynamic information platform on Dec. 28 to release vaccine-related news from all over the country, including the latest news on the development and availability of the COVID-19 vaccine. The platform will also offer convenient services such as vaccine Q&A, vaccine-related knowledge, and registration.

Consumers can simply type in the key words“新冠肺炎疫苗” (“COVID-19 vaccine”)in JD’s App or JD Health’s App to enter into the platform online. After consumers register their requests for COVID-19 through the platform and submit their information, they will be able to get first-hand local information, government official news and other pandemic-related knowledge from the platform.

According to China’s National Health Commission, COVID-19 vaccination will be carried out in two steps. The vaccines will be first given to key groups, including those engaged in handling imported cold-chain products, and people working in sectors such as port inspection and quarantine, aviation, public transport, fresh markets, medical treatment and disease control. With the approval of the vaccine on the market, or the gradual increase of vaccine production, more and more people will be eligible to receive the vaccine.

Since the pandemic outbreak this year, JD Health has been committed to providing safe and convenient services to the general public to alleviate the challenges of accessing health care during the pandemic. JD Health launched a series of service platforms including a free consultation platform for patients in other countries, a psychological consultation platform, a platform to help patients with chronic diseases maintain their drug supply, and more.

At the same time, JD Health is also the first platform in China to provide online appointment services for nucleic acid testing. With the launch of the dynamic information platform, JD Health will continue to provide timely, convenient and professional medical and health services to the public.

 

(zhanghui36@jd.com)

Dr. Kevin Lv Shared JD’s Vision in Southeast Asia on Deloitte’s Podcast

by Vivian Yang

Dr. Kevin Lv, head of Asia Pacific Business at JD.com, was invited to join the latest Deloitte “Future of Mobility” podcast series under the topic of “Digitizing the Movement of Goods: What Does It Take?” The program is now available on 10 podcast platforms.

Also joined by Audrey Cheong, Managing Director of Operations of FedEx Express, the two guest speakers discussed the state of mobility of goods in Southeast Asia and the steps organizations are taking to optimize service levels for efficient deliveries, and to keep up with innovations in the logistics sector.

Dr. Kevin Lv, head of Asia Pacific Business at JD.com, was invited to join the latest Deloitte “Future of Mobility” podcast series under the topic of “Digitizing the Movement of Goods

As China’s largest retail company by revenue and one of the largest logistics service providers in the country, Dr. Lv expressed that JD wishes to leverage its logistics experience and R&D capacities to actively develop its international logistics network, especially in the Southeast Asian region.

Currently, JD has established two joint ventures, JD.ID in Indonesia and JD Central in Thailand, and will further expand business presence into Malaysia, Vietnam, the Philippines and more. Customers’ experience and system abilities are two key areas of emphasis that JD seeks to bring to customers and partners in this region, according to Lv.

Cheong noted in the program that Singapore and China are both hubs for cross-border deliveries. The two countries are actively adopting technological solutions to facilitate the movement of goods specific to market demands.

The growth of e-commerce is robust, especially amid COVID-19 this year. Both speakers anticipated that the logistics sector will undergo an accelerated industrialization and digitalization process in the coming five to ten years as companies strive to overcome challenges and to meet increasing demands. The integration of new forms of technologies such as the Internet of Things (IoT), robotics, 5G and more will help the logistics industry to enhance operational efficiency, improve transparency and create more development opportunities for other businesses and SMEs.

As introduced by the podcast host Deeshraf Elias, Deloitte’s 2019 Innovation Report showed that the Southeast Asian digital economy is expected to exceed US$300 billion by 2025, with e-commerce in particular showing strong and persistent growth. Along with this growth, customers today have higher expectations for instant access to products.

Click this link to listen to more about how the two companies are leveraging innovative technologies like drones, automated sorting centers, digitalized inventory management, real-time parcel tracking sensors, contactless collect services, C2M (customer-to-manufacturer) collaboration and more to prepare for the future of mobility.

 

(vivian.yang@jd.com)

JD Super and Safeguard Partner to Raise Awareness on Hand-washing Among Kids

by Kelly Dawson

JD’s online supermarket JD Super has joined hands with Safeguard, a brand selling antibacterial products under Procter & Gamble, to launch charity activities to raise awareness of proper hand-washing standards, install hand-washing stations and protect children’s health in mountainous areas across China.

The initiative was launched in response to a recent survey conducted by the Chinese Academy of Medical Sciences, which revealed that 9 out of 10 people in China are incorrectly washing their hands, a worrying statistic as the fight against COVID-19 continues. The project aims to reach 100 million people by 2025.

Zhong Nanshan, a renowned epidemiologist and one of TIME’s list of 100 most influential people of 2020 for his efforts in combatting COVID-19, said of the initiative: “I support Safeguard’s health education and public welfare campaign, and call on more consumers to participate to jointly contribute to China’s health education.”

So far, Safeguard has already installed 957 hand-washing and hand-sanitizing stations in 248 schools in 10 provinces including Anhui, Gansu, Liaoning and others, benefiting approximately 110,000 children.

In a new phase of the project, customers who purchased Safeguard products through JD Super online on Christmas day, December 25th, will be eligible to apply for a position on one of Safeguard’s upcoming volunteer missions to mountainous areas, for the chance to experience first-hand the fulfillment of giving back to rural communities. Participants will work closely with children in local communities, raising awareness of hand-washing standards while traveling to more remote areas.

Additionally, customers who searched for “Safeguard” products on the JD Super store between December 23-25 were given the option to apply for certification to become a “Health Delivery Ambassador” for Safeguard, guaranteeing hand-washing facilities for one child per application.

Safeguard will continue its efforts to reach 100 million people over the next four years.

 

(Kellydawson@jd.com)

 

JD Starts Annual Fast Delivery of Chagan Lake Fish from Northern China

by Martin Li

As local fisheries started the annual winter fishing season on December 28th, JD ramped up its annual fast and traceable delivery of signature bighead carp fished out of Chagan Lake in Jilin province in Northeast China.

JD has been a certified supplier of local fisheries for a consecutive seven years

JD has been a certified supplier of local fisheries for a consecutive seven years, making use of technologies like IoT and blockchain to give each fish a unique code that consumers are able to scan to access information about the product’s authenticity, and trace production, packaging and processing of the fish.

“JD’s blockchain-based traceable system can ensure the authenticity of each fish, leaving no room for counterfeits,” said Yan Laisuo, head of Chagan Lake fishery. “This protects our brand reputation.”

With its vast logistics network across China, JD can deliver fish to consumers within as fast as 24 hours.

Last year sales of fish from Chagan Lake increased by eight times on JD, compared with the same period of 2018.

With New Year around the corner, JD has also provided diversified gift boxes of Chagan fish, ensuring freshness via cold-chain delivery.

 

(bjlihao3@jd.com)