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Italian Brand Golden Goose Launches Flagship Store on JD

Posted on by Rachel Liu

by Rachel Liu

On August 10th, Golden Goose launched a flagship store on JD. Customers are now able to buy the brands’ iconic collections such as SUPERSTAR and all others, also nicknamed “little dirty shoes” through the JD store and enjoy JD’s premium delivery service.

Golden Goose was founded in Venice, Italy in 2000. The brand’s relaxing and modern style has received great popularity among customers all around the world. Every single Golden Goose product is entirely handmade by Italian artisans and thanks to the painstaking attention to details, each pair of sneakers is unique. Golden Goose garments are lived-in and touched with life thanks to a “distress” treatment made by hand through special brushes which shapes every product into something unique, different from others. Relying solely on Italian artisanal manufacturing, Golden Goose has managed to make innovation and quality part of its recognizable traits. The Italian brand has an evenly distributed global footprint covering Asia, Europe, Middle East and America, with more than 100 direct retail stores and strong online and wholesale distribution.

The SUPERSTAR collection sold on JD has been selected by JD’s luxury buyers based on Chinese customers’ preferences in a move to bring the latest street fashion to JD’s massive young customer group. JD’s commitment to authenticity, fast delivery and its high-end customer group have attracted many luxury brands to join the platform. Nearly 200 luxury brands have established partnership with JD, including Prada, Zegna, Miumiu and more. JD also makes available its financial services, AR/VR technology and JD Luxury Express delivery service to ensure customers have a premium shopping experience online.

 

(liuchang61@jd.com)

JD News Roundup Vol. 7

Posted on by Ella Kidron

by Ella Kidron

Company updates

JD and Li & Fung to build global digital supply chain. JD and Li & Fung will develop in-depth strategic cooperation in digital supply chain and private label, among other areas, by leveraging their respective strategic capabilities and resources. This partnership is one of the important initiatives in JD’s digital supply chain. Li & Fung is a leader in global supply chain with expertise in international trade and private label, while JD has developed unique capabilities in digital technologies as well as retail infrastructure. Get the full story.

FMCG brands get major boost on JD during H1. JD Data shows that, in the first half of 2020, over 10,000 FMCG brands achieved a sales increase of over 100% on JD, and sales of 200 brands achieved over RMB 100 million yuan. This comes as consumers who adjusted to shopping online for groceries and daily necessities during the height of COVID-19 have now made it a regular habit. Get the full story.

Boosting the acquaintance economy. JD’s social e-commerce program had already brought income to nearly two million people as of July 20. Named Super New Star, the program encourages people to share links to product promotions and discounts on JD’s e-commerce platforms via WeChat groups and mini programs. Promoters earn affiliate marketing commission from each transaction while JD provides the inventory, logistics and after-sales services. Get the full story.

JD helps exporters turns eye towards domestic market. Several companies who previously focused purely on exports have turned to JD’s social e-commerce platform Jingxi in response to global COVID-19 pressures. Jingxi has provided extensive help for merchants covering e-commerce, livestreaming, C2M. In two months starting mid-April, over 10,000 merchants previously focused on exports joined the platform, and during June 1-17th, orders from these merchants increased over 100% compared with the same period in May.

 

Business-specific updates

JD Mini Shop comes to Xi’an. JD has launched a new type of convenience store, Mini Shop, which provides a self-service shopping experience for working professionals in neighboring office buildings. The model can be easily adapted and is customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more. Compared with a typical JD Convenience Store which is 80-150 square meters in size, the Mini Shop is only 15 square meters. In other convenience store news, JD Convenience Store is now open for franchising in Beijing, Shanghai, Chengdu, and Jinan. Going forward, JD will look to franchise its JD Convenience Store brand in more cities across China to support traditional mom-and-pop stores to improve efficiency and bring more quality products and services to consumers.

Home Appliances flagship stores coming to new cities. JD is planning to open three home appliance flagship stores in three cities in China this September. The three stores will be located in Bengbu in Anhui province, Jiaozuo in Henan province and Deyang in Sichuan province. Each new store will have an area of 10,000 square meters, and customers will be able to buy over 10,000 varieties of products in-store. They will also be able to place online orders for more than 200,000 products.

No stopping JD Home Appliance Stores. As of the end of June 2020, the number of JD Home Appliance Stores, offline home appliance stores for lower-tier markets, has surpassed 15,000 by the end of June 2020. The model dates back to 2016. Today, the stores serve 25,000 towns and 600,000 villages around China. Get the full story.

An ‘Oktoberfest’ of its own. Over July and August, JD Super, JD’s online supermarket is hosting a Beer Festival. Just this week, JD Super, JD’s online supermarket, hosted a Super Category Day promotion for the beer category. The event involves brands from around the world, and in addition to being a sales festival, also serves as a way to entertain and educate consumers on beer culture. Brands such as Budweiser, Tsingtao and more are participating to make the event a success. Get the full story.

 

This week at JD in photos: https://jdcorporateblog.com/photo-gallery-this-week-at-jd-august-3-august-7/

 

The Long Read

Have a bit more time? Check out some of our recent data reports and in-depth articles

There is more where all of this came from. Visit JD Corporate Blog to keep reading.

 

(ella@jd.com)

JD Supports Farmers to Move from Exports to the Domestic Market

Posted on by Vivian Yang

by Vivian Yang

Carp and pigeon farmers crushed by export order cancellations due to COVID-19 have turned their products into hot sellers on JD.com for domestic customers. This is made possible through the “National Fresh Produce Green Channel” that JD established in February to support sales of agriculture products and provide customers access to more high quality and fresh produce during the special period.

For carp farmers in Kuandian county of Liaoniang province and pigeon growers in Hotan Prefecture of Xinjiang Uygur Autonomous Region, export revenue accounts for more than half of the whole year’s income. In one month’s time from January to February this year, the virus had reduced Kuandian’s carp price from RMB 20 yuan to 15 yuan per kilogram and the price of Hotan’s pigeons dropped from RMB 17 yuan to 5 per bird.

As farmers seek help from domestic sales channels, JD immediately realized these agricultural products are a good fit for its farm-to-table initiative which works to provide support to farmers and bring naturally-farmed products to customers.

The carp and pigeon products joined JD’s special projects, which enabled them to enjoy more online traffic, marketing and promotional support. In the meantime, JD’s cold chain logistics ensured fast and secure transportation of the products directly from the farms to JD’s warehouses.

To date, nearly 500,000 carp and 300,000 pigeons have been sold on JD, almost doubling the year-on-year sales and sparing farmers more than RMB 6 million yuan in economic losses.

In addition, compared to trading with purchasers in the past, farmers selling on JD through more direct formats such as livestreaming and flash sales get to know about consumers’ demands and preferences firsthand.

With the unsalable crisis brought by export restriction in the first half of the year now solved, farmers in both Kuandian and Hotan have now started a new round of breeding.

 

(Vivian.yang@jd.com)

Posted in ESG

A JD Courier in Wuhan and his over 200 “Grandparents”

Posted on by Ling Cao

by Ling Cao

“I felt love, comfort and peace of mind, like a clear spring, while in my apartment,” one elderly customer in a nursing home in Wuhan wrote in a letter to Peng Wu, a JD courier who has been delivering to her. Wu said, “They are the people of my grandparents’ generation. It is my honor to serve them. This is what I should do for them, and I feel I don’t deserve this letter.”

The nursing home is home to over 200 elderlies whose children are far from them, especially during the epidemic. Wu became the bridge connecting them with the external world. In addition to routine deliveries, Wu voluntarily helps them get medicine from hospitals so that they never have to worry about lacking what they need. Because he has gone the extra mile, the seniors in the nursing home have come to treat Wu as their own child.

Wu joined JD as a courier in 2018. In addition to the nursing home, he also covers two surrounding schools. There are many retired professors and engineers living there alone. Wu delivers parcels from their children to them.

”Often their children will call the night before to let me know they’ve placed an order,” Wu explained. “When I deliver to the elderlies’ doors the next morning, they are very happy.” Wu’s own grandparents have passed away, but he said he felt having more than 200 grandparents who care about him.

Ying Zhang, head of the Wudong delivery station in Wuhan said, “Delivery to customers’ doorsteps and being patient are the basic requirements for our couriers. If we really want to say thank you, we should also thank these elderly people for their understanding and support of our work, and thank their children for choosing our services. Making them at ease and happy is the goal of our service.”

 

(ling.cao@jd.com)

JD Launches JD Convenience Store Mini Shop in Xi’an

Posted on by Yuchuan Wang

by Yuchuan Wang

JD launched a new type of JD Convenience Store, Mini Shop, in late July in Xi’an, Shaanxi province. This shop provides a self-service shopping experience for working professionals in neighboring office buildings. However, this mini shop model can be adapted and is fully customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more.

While the size of JD Convenience Store is about 80-150 square meters in size, the size of mini shop is only about 15 square meters and offers ready-to-eat food and beverages, snacks and stationery. Working professionals can help themselves and proceed with automated checkout, which supports facial recognition payment using JD’s technology.

JD launched a new type of JD Convenience Store,

Kehao Zhao, the shop owner said, “the cost of opening such a shop is quite lower. In less than half a month, the store’s turnover can already cover the cost of rent, workers, and water and electricity bills. And it keeps rising.”

JD provided Zhao with professional guidance in terms of shop design, decoration, product selection and shelf display.

JD has also provided the mini shop with JD Convenience Store Go, a WeChat mini program that customers can order products online, and the products will be delivered by the shop directly to the office.

 

(yuchuan.wang@jd.com)

Photo Gallery: This Week at JD (August 3 – August 7)

Posted on by Yuchuan Wang

“Da Bai” (big white), JD’s autonomous delivery robot

The National Museum of China (NMC) has added a series of JD’s anti-epidemic materials to its permanent collection including “Da Bai” (big white), JD’s autonomous delivery robot. Before being collected by the NMC, Da Bai worked on the frontline in Wuhan for 107 days. Da Bai traveled among Wuhan’s hospitals and residential compounds over 6,800 kilometers and delivered more than13,000 packages.

 

Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland, Germany’s largest public service television broadcaster

On August 3 and 4, ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland, Germany’s largest public service television broadcaster) and France24 (a state-owned international news TV channel in France) went to Beihai, Guangxi, and filmed the story of Defang Song, a sweet potato grower, selling on JD under the impact of COVID-19. This year, with the help of JD, he has sold nearly five thousand kilograms of sweet potatoes online, 50% of which were through JD Live, JD’s livestreaming platform.

 

JD held the inaugural “JD-PharmExpo” under the theme of “Open, Sharing and Accessible”. Over

From August 3 to 5, JD held the inaugural “JD-PharmExpo” under the theme of “Open, Sharing and Accessible”. Over one million people from the pharmaceutical industry watched the opening ceremony online. During the expo, JD Health signed a number of cooperation agreements with partners within and across the industries, which can be categorized into four cooperation types. Click to read more.

 

Mo Yan, winner of the Nobel Prize in Literature in 2012 and first Chinese nationality to do so, joined JD Livestream with his new book, A Late Bloomer.

Mo Yan, winner of the Nobel Prize in Literature in 2012 and first Chinese nationality to do so, joined JD Livestream with his new book, A Late Bloomer. This marks his first livestream. In only 30 minutes, over 10,000 of the books were sold. In about 10 minutes, the number of viewers surpassed 100,000.

 

Phillip Lim

On August 3, 3.1 Phillip Lim opened a first party flagship store on JD.com. With the store opening, the designer’s new Fall-Winter 2020 items along with beloved classics have been made available to JD’s customers in China.

 

Zegna, an Italian luxury menswear brand, opened a first party store on JD,

On August 3, Zegna, an Italian luxury menswear brand, opened a first party store on JD, bringing its F/W 2020 new products and classic collections to China’s consumers.

 

Sales of Over 10,000 FMCG Brands Increased by over 100% on the First Half of 2020

Posted on by Rachel Liu

by Rachel Liu

JD Data shows that, on the first half of 2020, there are over 10,000 FMCG brands achieved sales increase of over 100% on JD, and sales of 200 brands achieved over RMB 100 million yuan, over 20 brands achieved over RMB 1 billion yuan.

The 2020 H1 E-commerce Trend White Paper released by Nielsen shows that sales of daily need products such as food increased rapidly on ecommerce platforms since the beginning of 2020, and the sales increase on JD surpasses the average increase among all platforms. This is because many stores were not able to open during the epidemic, and customers spent more time to cook and eat at home, which changed their consumption habit.

Nielsen data also shows that, since the epidemic, the discussion of ecommerce on Weibo, the Twitter-like social platform in China, has continued to grow, especially during the key promotion periods such as Women’s Day and 618 Grand Promotion. During the epidemic, among all the discussion about JD on Weibo, the proportion of discussion on delivery speed increased to nearly 30%, which shows JD’s advantage on product supply and logistics delivery has been largely recognized by customers. 45% of the feedback on JD’s shopping experience mentioned that “JD is a trusted platform”. JD’s efforts on donating medical and daily resources and ensuring supply were also highly praised by Weibo users. Since 618 Grand Promotion, discussions of JD on Weibo are more focused on “trust” and “big platform”.

JD achieved transaction volume on the platform of over RMB 269.2 billion yuan, during the sales period of this year’s 618 Grand Promotion, up more than 33.6% year on year. Over 90% of key brands launched new products on JD during this 618.

 

(liuchang61@jd.com)

Enterprises Move from Export Business to Domestic Sales with JD’s Help

Posted on by Ling Cao

by Ling Cao

En Bao is a classic toy company in Shantou, Guangdong province, focused purely on exports with no experience in selling to the domestic market in China. During COVID-19, it faced challenges such as cancellation of orders, inventory backlog, and poor cash flow. Jingxi, JD’s social e-commerce platform, has helped En Bao to tackle these problems by providing support in areas such as product selection, packaging, and pricing. En Bao’s situation has improved through the cooperation. In two weeks, 20,000 items new products jointly selected by JD and En Bao have been sold.

Jingxi has provided various types of help for merchants, covering e-commerce experience, livestreams, C2M and more. In two months since the middle of April, over 10,000 merchants who previously focus on the export business have joined the platform. During June 1-17th, orders from these merchants increased over 100% compared with same period in May. Merchants are mainly from Guangdong, Fujian and Zhejiang, covering apparel, electronics and home furnishings.

Liyuan Sheng produces mobile phone accessories, and has focused on offline for more than 20 years. The company kicked off its e-commerce business with Jingxi, transitioning part of its export business to the domestic market. During the 618 Grand Promotion, orders surpassed 110,000, increasing 251% compared with the same period the previous month.

A JD representative said, “Jing Xi plans to launch a new round of the program to help merchants transition their export business to the domestic market, and further help them to deal with challenges during this transition.”

 

(ling.cao@jd.com)