Topic

The 1st JD-PharmExpo Witnesses Wide Range of Cooperation Agreements

Posted on by Vivian Yang

by Vivian Yang

The inaugural “JD-PharmExpo” was held online from August 3rd -5th under the theme of “Open, Sharing and Accessible”. JD Medicine Procurement (药京采), the pharmaceuticals wholesale trading platform under JD Health is the main host of the event. Over one million people from the pharmaceutical industry watched the opening ceremony online.

During the expo, JD Health signed a number of cooperation agreements with partners within and across the industries, which can be categorized into four cooperation types.

First, JD Medicine Procurement inked several agreements to support the digital transformation of traditional companies in the pharmaceutical industry, such as Kyuan Xinhai (Beijing) Medical Products Trade Co., Ltd., the famous Chinese laxative brand Xiang Dan Qing (香丹清)，and Jiangsu Garea Health Technology Co., Ltd.

The inaugural “JD-PharmExpo” was held online from August 3rd -5th under the theme of “Open, Sharing and Accessible”. JD Medicine Procurement

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信), a leading software provider for hospital services management with strong internet solutions. Both sides will work closely on promotional channels of SaaS system for hospitals.

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信)

Third, for more coordinated development of health services and health insurance, JD Health and Allianz JD reached an agreement to build up a closed-loop system to provide seamless service solutions for governments, enterprises and individual users.

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信)

In addition to the cooperation with external partners, JD Health also took the opportunity to integrate and optimize its internal resources. During the expo, JD Medicine Procurement signed agreements with several of JD Health’s departments that manage non-drug products including medical equipment, nutrition, and healthcare products. This helps to form a more integrated supply chain model that can effectively handle all kinds of pharmaceutical products no matter whether they are sold online or offline, through retail or wholesale, and from whichever warehouses, greatly improving inventory turnover and reducing logistics costs.

JD Health also took the opportunity to integrate and optimize its internal resources.

 

 

（vivian.yang@jd.com）

JD CENTRAL Launches Super Woman Month in Thailand

Posted on by Martin Li

by Martin Li

JD CENTRAL, the e-commerce joint venture of JD.com in Thailand, has launched a promotional campaign named Super Woman Month to celebrate Mother’s Day in the country.

Mother’s Day falls on Aug. 12 in Thailand.

The campaign will last from August 1st to 31st and offers discounts on a variety of authentic products including fashion, health & fashion, and household products.

Among the participating brands are Scotch, Konvy, FITFLOP, Eucerin, BSC, Dyson, CASIO, Adidas and LEE.

The campaign includes flash sales starting from eight Thai Baht ( around US$0.26). Each Wednesday night will see a Ladies Night which provides an up to 80% discount on fashion, beauty, and other products.

“JD CENTRAL has shifted its marketing strategy this time using celebrity to boost campaign voice. We selected ‘May Fuengarom’ to represent as a modern mom and woman who chooses online shopping on a trustworthy platform to help with her. This campaign will offer a lot of special deals for women all month long,” said K. Rvisra Chirathivat, CMO of JD CENTRAL.

‘May Fuengarom’ is a Thai celebrity with her own Youtube Channel, Mayu Family, showing her kids and their lifestyle. She also hosted a clip on her channel promoting the behind the scenes participation with JD CENTRAL to help promote the campaign.

JD CENTRAL went into operation less than two years ago and is the first online shopping platform in Thailand committed to providing 100% authentic products.

 

(bjlihao3@jd.com)

Targeted Marketing Campaigns Help Dettol Increase Sales on JD

Posted on by Rachel Liu

by Rachel Liu

With the help of JD Super, JD’s online supermarket, Dettol held a series of targeted marketing campaigns on JD on July 30th, and achieved a sales increase of 785% comparing with daily average sales of July in 2019.

Since the outbreak of the epidemic, customers have been putting more importance on disinfectants, and related products have been seeing great sales. During the event, new members of the brand increased 5 times comparing with the daily average increase in the last 30 days. The height of the disinfectant liquids sold in the promotion stacked together is equivalent to 33 Mount Qomolangmas. JD’s customer insights played a significant role in the planning of the campaign, which is targeted to mothers, as they prioritize the health of family members.

JD and Dettol made a series of short videos of family scenes to highlight the importance of disinfectant, and a gift box with an environmental friendly tote bag for mothers to use. A popular actress and a mother herself, Wei Qi, joined the livestream for Dettol on the promotion day, to share her experience of using disinfectant. The joint marketing campaign between brands and e-commerce platforms have proven to be highly effective.

 

(liuchang61@jd.com)

Hurun: JD Health Valued at US$7 Billion and is the Youngest Unicorn

Posted on by Vivian Yang

by Vivian Yang

JD Health, the healthcare services company spun off from JD.com in May 2019, has become the youngest unicorn on the Hurun Global Unicorn Index 2020 released on August 4th.

The Index is a ranking of the world’s start-ups founded in the 2000s, worth at least a billion US dollars and not yet listed on a public exchange. According to Hurun’s press release, the average age of companies on the Hurun Global Unicorn Index 2020 is nine years, of which 33 are less than three years old. At 15 months old with a US$7 billion valuation, JD Health is the youngest unicorn on the list.

In December 2019, CrunchBase ranked JD Health as the most valuable among 22 new unicorns that emerged in China and No.2 worldwide, following Uber.

As recently mentioned by JD Health’s CEO Lijun Xin, JD Health’s current business focuses on four areas: pharma e-commerce, telemedicine, health services and intelligent healthcare solutions.

 

(vivian.yang@jd.com)

Continental Tires Saw Sales Boost on JD’s Super Brand Day

Posted on by Rachel Liu

by Rachel Liu

German tire manufacturing company Continental tire held a Super Brand Day on JD on July 28th. Sales of the brand on the day were 35 times its average daily sales over the last 30 days.

The Super Brand Day program is a special campaign designed for brands to significantly raise brand awareness, and increase sales in China. Continental tire has launched a series of promotions for consumers including coupons, buy four get one free, and limited crossover gift boxes with Bose smart glasses. JD also held a livestream for Continental tire on the day to increase brand recognition among customers. The livestream received over 880,000 views and over 600,000 likes.

Liu Jun says, “Livestreaming can not only help boost sales, it also enables us to hear and interact with our customers in real time directly. It is a process of building brand awareness.”

Continental is the world’s third largest tire manufacturing company, and the largest automotive parts supplier in Europe. JD and Continental Tier formed a strategic partnership on 2017, and in that year, sales of the brand increased 150% y-o-y from April to December. JD has successfully helped Continental tire to break into the Chinese market. In 2019, the brand was awarded as the “2019 JD Retail Fastest Growing Brand”.

Apart from marketing events, JD also provided support on C2M, bid data and supply chain to better promote the development of Continental tire in the Chinese market.

 

(liuchang61@jd.com)

JD Convenience Store Now Opens Franchising Model in Four Cities in China

Posted on by Yuchuan Wang

by Yuchuan Wang

JD Convenience Store is now open for franchising in Beijing, Shanghai, Chengdu and Jinan. In the future, JD will franchise its JD Convenience Store brand in more cities across China to empower traditional mom-and-pop stores and bring more quality products and services to consumers.

The franchise model requires unified design of stores that are 80-150 square meters, and a commitment to zero counterfeits. The franchised stores use JD’s cashier system and adhere to JD’s service standards.

JD Convenience Store is now open for franchising in Beijing

In addition, JD will provide a series of professional services to the stores to help them lower cost and grow profits, services including smart location selection, operations planning and optimization, marketing and more.

JD Convenience Store is the offline innovative store brand under JD New Markets. It provides a one-stop solution to shop owners covering goods supply, branding, operations model and management.

As of now, JD Convenience Store branches have been opened in airports, railway stations, scenic areas, university campuses and highway service areas. In April, JD Convenience Store introduced its first in-store bakery in Beijing.

 

(yuchuan.wang@jd.com)

JD and Global Brands Bring Beer Festival to Consumers

Posted on by Ella Kidron

by Ella Kidron

On August 5th, JD Super, JD’s online supermarket, hosted a Super Category Day promotion for the beer category. The promotion comes as the company is in the midst of the month-long JD Beer Festival, held from July 13th to August 13th. The event involves brands from around the world, and in addition to being a sales festival, also serves as a way to entertain and educate consumers on beer culture.

Brands such as Budweiser, Tsingtao and more are participating to make the event a success. Some brands are even doing co-branding with JD. In addition, JD is hosting cross category promotions, expanding the event beyond beer, combining Guinness promotions with Crest toothpaste, for example.

Guiness and Crest cross-category promotion on JD Super

Guiness and Crest cross-category promotion on JD Super

This year the event becomes omnichannel with the help of JD 7FRESH and JD Liquor World. JD 7FRESH are offering in-store promotions, while JD Liquor World franchise stores are enabling delivery of cold beer to consumers in 29 minutes in selected regions. Additionally, this year, JD’s Beer Festival has its own designated icon and slogan, solidifying its position as a key event for JD Super’s beer category. The company has placed ads both online and offline to promote the event.

In order to further educate Chinese consumers on beer culture, JD has worked with several breweries in Germany, the origin of beer, to release a video which explores the different breweries and explains how beer is produced (with subtitles in Chinese to convenience local consumers). The video will be released on Kuaishou, Douyin and iQiyi and will link back to the stores of major brands participating.

JD’s Beer Festival provides an example of how brands can reach consumers online and tell their stories through a large platform like JD. JD’s immense marketing resources and reputation among consumers is key to making the event a success.

 

(ella@jd.com)

JD Ranks No.1 for Internet Sales in China

Posted on by Rachel Liu

by Rachel Liu

According to the 2020 China Internet Sales Top 100 List jointly released by China Chain Store & Franchise Association (CCFA) and Deloitte, JD ranks No.1 with RMB 510.734 billion yuan internet sales.

Suning ranks No.2 with RMB 158.44 billion yuan and VIP.com No.3 with RMB 88.72billion yuan. Also included in the top 10 are Midea, Huitongda, Xiaomi, Gome, Haier Smart Home, Hema and P&G. Tmall ranks No.12.

In addition to mainly considering the internet sales of the 2019 financial year, it also references data from a CCFA questionnaire, and public information released by the companies, including earnings reports for listed companies, press releases, industry research and more.

(liuchang61@jd.com)