JD Digits Provides Digital Technology for Beijing’s Second Round of E-vouchers

Posted on by Ling Cao

by Ling Cao

On August 8th, Beijing customers may get another round of new consumption vouchers (e-vouchers) via JD’s app. The 2.8 million new e-vouchers will be offered on August 8th and 18th. Two million are for offline restaurants and 800,000 are for smart devices. JD Digits has played important role in attracting thousands of stores to join this initiative, and arranging trainings for merchants to ensure that the consumption process is convenience.

Since the “Beijing Consumption Season” kicked off in June, over 4,000 brands have joined the initiative, covering over 10,000 stores. JD’s platform has helped make several million e-vouchers available in a few days. Behind the scenes, JD Digits has guaranteed the system’s stability and safety.

During the whole process, JD Digits has provided financial services-level risk control to monitor e-voucher verification and order placement. Through real name authorization, JD Digits has helped monitor potential transaction-related risks using password protection, special verification and more to ensure a user friendly and secure process.

JD Digits has leveraged AI, big data and the deep insights on the industry to provide analysis, smart control, marketing and operation service for traditional business, such as those on Wangfujing street, one of the oldest and most popular business district in Beijing, in order to help them upgrade.

Since now, JD Digits has served hundreds of millions of customers, over 700 financial institutions and over 30 public institutions.

Shengqiang Chen, JD Digits CEO shared that in the future, “digital technology will be the driving force for digitalization for the physical world.” He said that 5G will accelerate digital technology to be used in more dynamic and complex scenarios.

 

(ling.cao@jd.com)

JD.ID Sees Robust Sales Growth since March

Posted on by Martin Li

by Martin

JD.ID, the e-commerce joint venture of JD.com in Indonesia, has wintessed a growth of more than 50% in its overall sales since March this year, compared with the same period of last year.

March marks the start of the ongoing COVID-19 pandemic in the country. People are still encouraged to work either from home or on alternative days.

Likewise in the Ramadan period – from April 23rd to May 23rd – the overall number of orders  jumped by 25%, compared with the same period last year, according to company data.

“In both periods, the mom & baby category is one of the categories with the highest sales,” said Muhammad Imaduddin, head of the FMCG business unit of JD.ID.

“JD.ID sees and understands that the needs of consumers, especially mothers and children, during this pandemic period have increased quite significantly. In this case, JD.ID together with brand partners (suppliers) and seller partners will continue to strive to provide the best shopping experience to customers, one of which is by meeting their main needs,” said Imaduddin.

“We guarantee the originality of all the products we sell on our platform, both retail products and products from our seller partners. All products are authentic and well-curated… mothers no longer need to worry when receiving a package order at home,” he added.

In the latest partnership, JD.ID cooperated with mom & baby products brands to launch the Breastfeeding Virtual Fair from August 1st to 7th, in which the company offered discounts and free delivery vouchers.

The company also invited experts in the field of lactation to hold an online workshop to share knowledge of breastfeeding.

Among the other popular products were home appliance, home living products, computer accessories, laptops and luxury goods.

 

(bjlihao3@jd.com)

 

Kevin Jiang Shares Insights on Luxury Livestreaming

Posted on by Rachel Liu

by Rachel Liu

Why livestreaming is attractive to Chinese consumers? Kevin Jiang, president of International Business at JD Fashion and Lifestyle cites two main reasons. The first is the massive lower-tier market in China, where the customers have a lot of time to spend, and sometimes even higher dispensable income than first-tier city customers. The second reason is that smart phones and 5G network expenses are affordable in China, enabling many customers to watch livestreams and short videos very conveniently. With the popularity of livestreaming, Jiang believes all luxury brands should be open to doing livestreams.

On August 5th, a webinar was jointly hosted by Jing Daily and Content Commerce Insider (CCI) titled, “Next-Level Livestreaming: How Luxury Brands Can Profit from China’s Top E-Commerce Trend”.

What should luxury brands be aware of when doing livestreaming? Jiang points out on the event that livestreaming is one of the key tools to increase customer awareness of a brand in China. Luxury brands also need to find the appropriate KOL with proper content to represent the brand and reach out to the right audience, and effectively handle customer inquiries to create conversions. Livestreaming on an e-commerce platform will greatly help brands convert consumers from being aware to making transactions.

Kevin Jiang, president of International Business at JD Fashion and Lifestyle

Jing Daily’s editor-in-chief Enrique Menendez moderated the conversation, Sky Canaves, editorial director of CCI, Masha Ma, owner and lead fashion designer of MASHAMA, and Anny Fan, a top luxury KOL in China also participated in the discussion. Nearly 600 people, primarily representatives from fashion brands, registered for the event.

The “Next-Level Livestreaming” whitepaper released by Jing Daily and CCI points out that the GMV of e-commerce livestreaming has skyrocketed from RMB 20 billion yuan ($2.8 billion) in 2017 to RMB 430 billion yuan ($61 billion) in 2019, representing almost 9% of all online sales and 1% of total spending on consumer goods. The COVID-19 outbreak has made livestreaming more important than ever. While many luxury brands have worked with major e-commerce platforms, it’s also necessary for them to catch up with the livestreaming trends on their own.

Although livestreaming is very important for luxury brands to build brand awareness and generate sales, Jiang also suggests brands “don’t put everything in one basket”. Livestreaming is only one of the many available tools, and building brand awareness requires a systematic approach including articles, short videos, advertisements and more.

JD is doing everything to help luxury brands who are interested in livestreaming to practice on the platform. JD Luxury has opened a livestream channel especially for luxury products on JD Live. For luxury brands, it’s important that customers can enjoy the same premium experience through livestreaming, and JD will help brands maintain a high standard for their live shows and protect their brand images.

 

(liuchang61@jd.com)

Italian Brand Golden Goose Launches Flagship Store on JD

Posted on by Rachel Liu

by Rachel Liu

On August 10th, Golden Goose launched a flagship store on JD. Customers are now able to buy the brands’ iconic collections such as SUPERSTAR and all others, also nicknamed “little dirty shoes” through the JD store and enjoy JD’s premium delivery service.

Golden Goose was founded in Venice, Italy in 2000. The brand’s relaxing and modern style has received great popularity among customers all around the world. Every single Golden Goose product is entirely handmade by Italian artisans and thanks to the painstaking attention to details, each pair of sneakers is unique. Golden Goose garments are lived-in and touched with life thanks to a “distress” treatment made by hand through special brushes which shapes every product into something unique, different from others. Relying solely on Italian artisanal manufacturing, Golden Goose has managed to make innovation and quality part of its recognizable traits. The Italian brand has an evenly distributed global footprint covering Asia, Europe, Middle East and America, with more than 100 direct retail stores and strong online and wholesale distribution.

The SUPERSTAR collection sold on JD has been selected by JD’s luxury buyers based on Chinese customers’ preferences in a move to bring the latest street fashion to JD’s massive young customer group. JD’s commitment to authenticity, fast delivery and its high-end customer group have attracted many luxury brands to join the platform. Nearly 200 luxury brands have established partnership with JD, including Prada, Zegna, Miumiu and more. JD also makes available its financial services, AR/VR technology and JD Luxury Express delivery service to ensure customers have a premium shopping experience online.

 

(liuchang61@jd.com)

JD News Roundup Vol. 7

Posted on by Ella Kidron

by Ella Kidron

Company updates

JD and Li & Fung to build global digital supply chain. JD and Li & Fung will develop in-depth strategic cooperation in digital supply chain and private label, among other areas, by leveraging their respective strategic capabilities and resources. This partnership is one of the important initiatives in JD’s digital supply chain. Li & Fung is a leader in global supply chain with expertise in international trade and private label, while JD has developed unique capabilities in digital technologies as well as retail infrastructure. Get the full story.

FMCG brands get major boost on JD during H1. JD Data shows that, in the first half of 2020, over 10,000 FMCG brands achieved a sales increase of over 100% on JD, and sales of 200 brands achieved over RMB 100 million yuan. This comes as consumers who adjusted to shopping online for groceries and daily necessities during the height of COVID-19 have now made it a regular habit. Get the full story.

Boosting the acquaintance economy. JD’s social e-commerce program had already brought income to nearly two million people as of July 20. Named Super New Star, the program encourages people to share links to product promotions and discounts on JD’s e-commerce platforms via WeChat groups and mini programs. Promoters earn affiliate marketing commission from each transaction while JD provides the inventory, logistics and after-sales services. Get the full story.

JD helps exporters turns eye towards domestic market. Several companies who previously focused purely on exports have turned to JD’s social e-commerce platform Jingxi in response to global COVID-19 pressures. Jingxi has provided extensive help for merchants covering e-commerce, livestreaming, C2M. In two months starting mid-April, over 10,000 merchants previously focused on exports joined the platform, and during June 1-17th, orders from these merchants increased over 100% compared with the same period in May.

 

Business-specific updates

JD Mini Shop comes to Xi’an. JD has launched a new type of convenience store, Mini Shop, which provides a self-service shopping experience for working professionals in neighboring office buildings. The model can be easily adapted and is customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more. Compared with a typical JD Convenience Store which is 80-150 square meters in size, the Mini Shop is only 15 square meters. In other convenience store news, JD Convenience Store is now open for franchising in Beijing, Shanghai, Chengdu, and Jinan. Going forward, JD will look to franchise its JD Convenience Store brand in more cities across China to support traditional mom-and-pop stores to improve efficiency and bring more quality products and services to consumers.

Home Appliances flagship stores coming to new cities. JD is planning to open three home appliance flagship stores in three cities in China this September. The three stores will be located in Bengbu in Anhui province, Jiaozuo in Henan province and Deyang in Sichuan province. Each new store will have an area of 10,000 square meters, and customers will be able to buy over 10,000 varieties of products in-store. They will also be able to place online orders for more than 200,000 products.

No stopping JD Home Appliance Stores. As of the end of June 2020, the number of JD Home Appliance Stores, offline home appliance stores for lower-tier markets, has surpassed 15,000 by the end of June 2020. The model dates back to 2016. Today, the stores serve 25,000 towns and 600,000 villages around China. Get the full story.

An ‘Oktoberfest’ of its own. Over July and August, JD Super, JD’s online supermarket is hosting a Beer Festival. Just this week, JD Super, JD’s online supermarket, hosted a Super Category Day promotion for the beer category. The event involves brands from around the world, and in addition to being a sales festival, also serves as a way to entertain and educate consumers on beer culture. Brands such as Budweiser, Tsingtao and more are participating to make the event a success. Get the full story.

 

This week at JD in photos: https://jdcorporateblog.com/photo-gallery-this-week-at-jd-august-3-august-7/

 

The Long Read

Have a bit more time? Check out some of our recent data reports and in-depth articles

There is more where all of this came from. Visit JD Corporate Blog to keep reading.

 

(ella@jd.com)

JD Supports Farmers to Move from Exports to the Domestic Market

Posted on by Vivian Yang

by Vivian Yang

Carp and pigeon farmers crushed by export order cancellations due to COVID-19 have turned their products into hot sellers on JD.com for domestic customers. This is made possible through the “National Fresh Produce Green Channel” that JD established in February to support sales of agriculture products and provide customers access to more high quality and fresh produce during the special period.

For carp farmers in Kuandian county of Liaoniang province and pigeon growers in Hotan Prefecture of Xinjiang Uygur Autonomous Region, export revenue accounts for more than half of the whole year’s income. In one month’s time from January to February this year, the virus had reduced Kuandian’s carp price from RMB 20 yuan to 15 yuan per kilogram and the price of Hotan’s pigeons dropped from RMB 17 yuan to 5 per bird.

As farmers seek help from domestic sales channels, JD immediately realized these agricultural products are a good fit for its farm-to-table initiative which works to provide support to farmers and bring naturally-farmed products to customers.

The carp and pigeon products joined JD’s special projects, which enabled them to enjoy more online traffic, marketing and promotional support. In the meantime, JD’s cold chain logistics ensured fast and secure transportation of the products directly from the farms to JD’s warehouses.

To date, nearly 500,000 carp and 300,000 pigeons have been sold on JD, almost doubling the year-on-year sales and sparing farmers more than RMB 6 million yuan in economic losses.

In addition, compared to trading with purchasers in the past, farmers selling on JD through more direct formats such as livestreaming and flash sales get to know about consumers’ demands and preferences firsthand.

With the unsalable crisis brought by export restriction in the first half of the year now solved, farmers in both Kuandian and Hotan have now started a new round of breeding.

 

(Vivian.yang@jd.com)

Posted in ESG

A JD Courier in Wuhan and his over 200 “Grandparents”

Posted on by Ling Cao

by Ling Cao

“I felt love, comfort and peace of mind, like a clear spring, while in my apartment,” one elderly customer in a nursing home in Wuhan wrote in a letter to Peng Wu, a JD courier who has been delivering to her. Wu said, “They are the people of my grandparents’ generation. It is my honor to serve them. This is what I should do for them, and I feel I don’t deserve this letter.”

The nursing home is home to over 200 elderlies whose children are far from them, especially during the epidemic. Wu became the bridge connecting them with the external world. In addition to routine deliveries, Wu voluntarily helps them get medicine from hospitals so that they never have to worry about lacking what they need. Because he has gone the extra mile, the seniors in the nursing home have come to treat Wu as their own child.

Wu joined JD as a courier in 2018. In addition to the nursing home, he also covers two surrounding schools. There are many retired professors and engineers living there alone. Wu delivers parcels from their children to them.

”Often their children will call the night before to let me know they’ve placed an order,” Wu explained. “When I deliver to the elderlies’ doors the next morning, they are very happy.” Wu’s own grandparents have passed away, but he said he felt having more than 200 grandparents who care about him.

Ying Zhang, head of the Wudong delivery station in Wuhan said, “Delivery to customers’ doorsteps and being patient are the basic requirements for our couriers. If we really want to say thank you, we should also thank these elderly people for their understanding and support of our work, and thank their children for choosing our services. Making them at ease and happy is the goal of our service.”

 

(ling.cao@jd.com)

JD Launches JD Convenience Store Mini Shop in Xi’an

Posted on by Yuchuan Wang

by Yuchuan Wang

JD launched a new type of JD Convenience Store, Mini Shop, in late July in Xi’an, Shaanxi province. This shop provides a self-service shopping experience for working professionals in neighboring office buildings. However, this mini shop model can be adapted and is fully customizable to different shopping scenarios such as libraries, airports and train stations, hotels and more.

While the size of JD Convenience Store is about 80-150 square meters in size, the size of mini shop is only about 15 square meters and offers ready-to-eat food and beverages, snacks and stationery. Working professionals can help themselves and proceed with automated checkout, which supports facial recognition payment using JD’s technology.

JD launched a new type of JD Convenience Store,

Kehao Zhao, the shop owner said, “the cost of opening such a shop is quite lower. In less than half a month, the store’s turnover can already cover the cost of rent, workers, and water and electricity bills. And it keeps rising.”

JD provided Zhao with professional guidance in terms of shop design, decoration, product selection and shelf display.

JD has also provided the mini shop with JD Convenience Store Go, a WeChat mini program that customers can order products online, and the products will be delivered by the shop directly to the office.

 

(yuchuan.wang@jd.com)