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JD Title-Sponsors Suqian Marathon in Jiangsu

by Yuchuan Wang

The JD.com title-sponsored Suqian Marathon will be held on Mar. 28 in Suqian, Jiangsu province, and is expected to welcome 10,000 Marathoners from all over China. Leveraging its strengths in technology, retail and logistics, JD will provide the event with a registration system, logistics service and e-commerce support.

It will be the first time a marathon race is held in the historical city of Suqian, which is the hometown of Xiang Yu (230-202 BC), the Hegemon King of the ancient state of Western Chu during the Chu-Han Contention period (206-202 BC).

It will be the first time a marathon race is held in the historical city of Suqian, which is the hometown of Xiang Yu (230-202 BC), the Hegemon King of the ancient state of Western Chu during the Chu-Han Contention period (206-202 BC).

As a city program, marathon races often do not have a unified registration process, so in the past applicants have needed to switch between different registration websites. To give runners a hassle-free experience, JD has tailor-made an online registration solution for the Suqian Marathon. Applicants can use the JD app to complete the whole processes from registration to payment, to purchasing sports products and even booking hotels.

“We’ve achieved partnerships with dozens of marathon races in China who will use our registration solution for their 2021 races, including the Wuxi and Taiyuan Marathon, and many others,” said Xiufeng Lu from JD Sports.

In addition, JD Logistics will provide free storage for runners in Suqian. Thirty-two 4.2 meter-long JD container trucks will operate along the race. Runners can put their belongings in JD’s trucks at the starting point and retrieve them at the destination.

Running is becoming a new lifestyle, sometimes a fashion, for many Chinese people. Statistics show that before the COVID-19 pandemic, there were 1,828 marathon races held in 2019 in China, with over 7 million participants.

The second weekend of April 2021 will see the first super weekend for marathoners, with approximately 20 races to be held across China. JD’s data shows that sales of running shoes and trunks increased 152% and 135% respectively in March 2021 compared with the previous month.

 

(yuchuan.wang@jd.com)

JD Medicine Procurement Celebrates its Fourth Anniversary

by Vivian Yang

JD Medicine Procurement (药京采), the medicine wholesale and procurement service platform under JD Health, became the first distributor of a new anticoagulant medication, Rivaroxaban manufactured by pharmaceutical company Nanjing Chia Tai Tianqing. The two sides made a joint announcement on Mar. 21 in Beijing. The event also marked the 4th anniversary of the JD Medicine Procurement.

JD Medicine Procurement’s nationwide distribution network which includes offline drug stores and its superior logistics service, will ensure pharmacy merchants and customers get medicine more conveniently and securely. Customers can also purchase the medicine via JD Pharmacy, JD Health’s online medicine retail platform, with the prescriptions from JD’s internet hospital.

JD Health’s online medicine retail platform, with the prescriptions from JD’s internet hospital.

Rivaroxaban is effective in treating and preventing blood clots. The medication is in high demand among patients with cardiovascular diseases. Beyond the goal to increase people’s accessibility to the medicine, the cooperation also extends to cooperation in chronic disease management based on JD Health’s specialized online medical center for cardiology, as well as collaboration on the development of intelligent wearable devices that can track patients’ health conditions in real-time.

Rivaroxaban is effective in treating and preventing blood clots

JD Health’s pharmacy stores alliance (京东健康-联盟大药房), a program that partners with offline pharmacy stores, especially small and medium sized stores in China’s lower-tier markets, also launched grand celebration events during the 4th anniversary of JD Medicine Procurement. Over a hundred of its offline members joined in the celebration. The program offers support to its alliance members in the areas of JD Health’s brand authorization, supply chain support, IT system support, online traffic supply, online marketing, O2O integration and more.

JD Medicine Procurement provides integrated and comprehensive services for all partners in the supply chain

“JD Medicine Procurement provides integrated and comprehensive services for all partners in the supply chain. The platform enables more people to access high quality and low price medicines and healthcare products,” said Xinyuan Zhou, head of JD Medicine Procurement. “This is also part of our effort for the national plan in building grassroots-level public health and medical services and the strategy of rural revitalization.”

Song Zhang, a middle-sized pharmacy store owner in Handan city of Hebei province told a Chinese local media recently that since joining JD Health pharmacy store alliance, he has learned a lot about how to use internet thinking to manage his business. This has also helped him attract more customers.

“In the past, people living in third-tier cities have limited access to foreign healthcare products from brands like Swisse, which now they can procure directly from JD Medicine Procurement platform,” said Zhang, “Now, when customers come to buy medicine in my store, they are always willing to test [JD Health’s] intelligent health checkup devices that we have inside. This is an incremental service for my business.”

According to Zhou, the unique value of the platform is to use internet to enable medicine procurers to make orders whenever and wherever they need.

According to Zhou, the unique value of the platform is to use internet to enable medicine procurers to make orders whenever and wherever they need. Coupled with JD’s logistics and delivery services, more pharmacy stores can enjoy cost-effective and highly efficient medicine supply chain services.

To date, JD Medicine Procurement has covered more than 90% provinces, municipalities and autonomous regions in China, with nearly 300,000 registered procurement terminals on its platform.

 

(vivian.yang@jd.com)

Sales of Imported Pet Products Increased 10 Times YOY on JD’s Super Pet Day

by Rachel Liu

Sales of imported pet products increased 10 times YOY on JD’s Super Pet Day, held on Mar. 23rd. Sales of cat food increased 7.5 times YOY, and health supplements and health-related products for pets increased nine times YOY, as did smart pet products.

Consumption trends indicate that Chinese consumers’ demands for imported pet food, health-related products for pets and smart pet products are increasing quickly.

The best-selling brands on Super Pet Day were French pet food brand Royal Canin, Canadian brands ACANA and Origen, as well as Chinese brands My Foodie, and pidan, which also ranked No.1 for its practical and innovative design of pet products.

Sales of imported pet products increased 10 times YOY on JD’s Super Pet Day

The top 3 best-selling cat products are ACANA cat food, pidan cat litter, and Royal Canin K36 cat food. Products that can improve cat’s health such as deworming products from Frontline Plus are also among the Top 10 best-selling products. Best-selling dog food brands are Royal Canin, My Foodie and Pure Natural.

Best-selling dog food brands are Royal Canin, My Foodie and Pure Natural.

Besides expanding product categories to provide rich products for pet lovers, before the Singles Day Grand Promotion last year, JD Pet launched a service which allows customers to return already-opened pet food that their pets don’t like, so they don’t have to worry about getting stuck with food that will go uneaten.

 

(liuchang61@jd.com)

JD Auto to Bring 2021 Motor China Exhibition Online

by Vivian Yang

JD Auto and 2021 Beijing International Motorcycle Exhibition (Motor China) reached an agreement on Mar. 24 to co-create an online exhibition in parallel with the offline event, exploring more interactive formats via the Internet to increase motorcycle products’ branding and sales opportunities.

Based on the cooperation agreement, all the exhibitors and their exhibited products will be displayed on JD’s online platform at the same time as the offline exhibition is taking place. JD Auto will use its digital capacities through livestream, long and short videos, VR, 3D, real-time interaction, precise matching and more, to enhance the exhibition effect and create some fresh experience for its online visitors.

A signing ceremony is held at JD’s headquarters in Beijing on Mar 24. Zhijie Yu(right), director of the international cooperation department of China Chamber of Commerce for Motorcycle, and Jianqiang Wang, head of the motorcycle business of JD Auto, exchange singed documents at the ceremony.  

With the theme “Meeting the Cycles”, Motor China is one of the China’s most influential motorcycle fairs. This year, the event will be held in Beijing from May 28 to 30 at China International Exhibition Center. According to its official website, the event will double its indoor exhibition space to 50,000 square meters. Over 300 exhibitors from China and abroad will be invited to meet 100,000 visitors on site and more online.

Most of the exhibitors of motorcycles and parts, accessories and services providers will introduce new products during the exhibition. Many brands will also host new product release events on the first day of the exhibition.

Zhijie Yu, director of the international cooperation department of China Chamber of Commerce for Motorcycle said at the signing ceremony that it is the first time for the exhibition to carry out deep cooperation with e-commerce platform which is expected to be an exciting experiment and new development thinking for the motorcycle industry.

Jianqiang Wang, head of the motorcycle business of JD Auto noted that thanks to JD’s close collaborations with leading motorcycle brands on the Chinese market, more than sixty percent of the products exhibited at the event can be bought directly on JD’s platform. And JD Auto will welcome several newcomers including Ducati, Harley, Kawasaki, Suzuki, Triumph, shortly after the exhibition.

“Through providing an online exhibition for offline motorcycle events and new product releases based on JD’s strength in technologies and digital and intelligent supply chain solutions, we can not only support brands to iterate their products and services, but also help them to increase interactions with the customers in a more convenient and effective way,” said Wang.

Motorcycling has become a trendy way for people to express life, entertainment and social attitudes, with young people being a rising consumption power on China’s motorcycle market, as noted by JD Auto Consumption Ecosystem Report 2021, which revealed that 30% of motorcycle buyers in 2020 on JD.com are between 26 to 35 years old, and 27% are below 26 .

“JD Auto strives to provide the latest, most fun and trendy motorcycle products to our customers,” Wang added.

 

(vivian.yang@jd.com)

JD Awarded Three Prizes at China Express Night Gala

by Yuchuan Wang

JD Express, JD Logistics’ express delivery business, was awarded three prizes at the 2021 China Express Night Gala held on Mar. 22 in Beijing, organized by leading industry media including China Post and Express News, under the state’s post bureau.

The three prizes JD was awarded for its 2020 performance include: “quality development award”, “social responsibility award” and “special award for anti-pandemic contribution”. This is the fifth year for JD Express to be awarded by the gala since its establishment in 2017.

Lichao Wang (right), head of JD Express North China region, receives the “quality development award” from Junqiong Li (left), publisher and chief editor of China Post and Express News

Lichao Wang (right), head of JD Express North China region, receives the “quality development award” from Junqiong Li (left), publisher and chief editor of China Post and Express News

Quality Development

JD Express has become the representative of high quality service in the industry. According to China’s State Post Bureau, JD Express’ user satisfaction rate has been ranked among top 3 for three consecutive years from 2018 to 2020. Its penetration in lower-tier regions in China targets to enable 1,000 counties and 10,000 towns to be able to receive parcels from across the nation in 24 hours, so that villagers are able to enjoy the same standard of service as people in cities.

Social Responsibility

Under JD.com’s Green Stream Initiative, the company has distributed recyclable delivery boxes in over 30 cities. The boxes have been used more than 200 million times as of March 2021. The adoption of “slim tape” that is still secure enough to keep packages sealed properly has saved over 65,000 tons of plastic.

Anti-pandemic Contribution

At the peak of COVID-19 in China in 2020, JD Express couriers stayed on duty to transport medical supplies to the frontlines of the fight against the virus and deliver daily necessities to consumers across China including in the epicenter Wuhan, Hubei province. Meanwhile, JD prioritized the health and safety of employees and provided frontline staff with sufficient protective equipment.

“The express delivery industry has become an important part of contemporary consumption. It plays an important role in ensuring the flow of the economy and coordinating social supply and demand, as well as connecting manufacturing and consumption,” said Jun Fan, head of JD Express. “In the next step, we will continue invest in technology, create diversified service products, and consolidate our high-standard services.”

 

(yuchuan.wang@jd.com)

JD and LG to Roll out for More C2M and Healthy Products at AWE 2021

by Rachel Liu

JD and LG announced that they will deepen their cooperation on C2M products, healthy-related home appliances and smart supply chain at AWE 2021, the largest appliance and electronics exhibition in Asia, held in Shanghai from Mar. 23 to 25.

At a ceremony in JD’s AWE booth attended by Dongshan Li, president of LG Electronics China and Fan Xie, president of JD Home Appliances, LG debuted its new products including a steam washing machine, refrigerator, OLED TV, facial cleaner and more. All the products aim to bring a healthier lifestyle to customers, as the COVID-19 outbreak has made customers focus more on a healthy lifestyle and how home appliances can make their lives healthier.

JD and LG announced that they will deepen their cooperation on C2M products,

Industry data shows that 93% of customers focus on health-related functions when they buy home appliances, and JD big data shows the same trend. During the last Singles Day Shopping Festival, sales of anti-bacteria refrigerators increased five times YOY.

“Going forward, JD and LG will put greater efforts on developing products that can bring customers a healthier lifestyle. We will jointly upgrade the functions and designs of the products to better meet Chinese customers’ demand,” said Xie. JD’s omnichannel strategy and marketing capabilities will help LG deliver its products to more customers.

LG signed a partnership agreement to sell RMB 5 billion yuan worth of products on JD in 2020, and has worked with JD to develop over ten C2M products so far.

 

(liuchang61@jd.com)

 

JD’s Cherry Blossom-themed Boxes Deliver Spring Greetings from Wuhan

by Vivian Yang

As Wuhan kicks off its cherry blossom festival in March, JD Logistics is distributing special delivery boxes emblazoned with cherry blossom designs for local residents to express seasonal greetings to their friends around the country when sending gifts.

Co-designed with Wuhan’s Administration for Culture and Tourism, the delivery boxes serve as an invitation to visit Wuhan during its most beautiful season, with scenes of the city’s signature cherry blossoms, the Yellow Crane Tower on the bank of the Yangtze River, and more.

JD Logistics is distributing special delivery boxes emblazoned with cherry blossom designs for local residents

“We also noticed that many local people are using the boxes to send gifts to those medial workers who came from different places to Wuhan last year to help the city fight against COVID-19,” Guangle Ren, head of Central China Region of JD Logistics said. “JD’s cherry blossom-themed boxes serve as a nice link for Wuhan people to express their gratitude.”

In addition, by scanning the QR code on the delivery boxes, people can explore more information about the scenic spots of Wuhan via their mobile phones.

“JD’s cherry blossom-themed boxes serve as a nice link for Wuhan people to express their gratitude.”

JD Logistics has distributed 100,000 of the cherry blossom-themed boxes to its delivery stations in Wuhan since Mar. 10. These boxes are also offered for free in Wuhan’s cherry blossom-themed flash bazaar from Mar. 20 to 24, which is held on Jianghan Road, one of the city’s busiest streets and one of the longest pedestrian roads in the world.

“I find the cherry-themed delivery box very meaningful, so I bought a piggy bank for my sister in Henan province, and will use this box to send it to her,” said a young woman who went shopping at the bazaar, during an interview with Hubei TV last Sunday.

A tourist told Hubei TV that JD’s special delivery box is a meaningful way to carry her gift  

A tourist told Hubei TV that JD’s special delivery box is a meaningful way to carry her gift  

“We came up with the idea of cherry blossom-themed delivery boxes to symbolize the sincerity and warm welcome of Wuhan’s people, giving them a chance to convey spring wishes to their friends around the country,” said Ren.

A series of cultural and tourism promotion events will be carried out in Wuhan during the cherry blossom period from mid-March to early April, including a cherry blossom appreciation festival, Yangtze River lighting show and more, which signifies that the city that was once the coronavirus epicenter has fully recovered and is open for tourism.

(vivian.yang@jd.com)

JD to Adopt NFC-enabled Flexible Packaging Technology

by Yuchuan Wang

An NFC-enabled millet product begins to be offered to Chinese consumers this month on JD.com, according to a spokesperson from JD Farm, JD’s smart agriculture team.

“For the first time, NFC (Near Field Communication) technology is being applied commercially on flexible packaging products in China,” said Dr. Hongwei Wang, the tech leader for this project at JD Logistics. The packaging was jointly designed by Amcor China, a leader in developing and producing responsible packaging and JD Logistics, for the JD Farm-branded 2 kg Yangfei Millet (which literally means sheep fertilizer millet) product.

Thanks to Amcor’s advanced manufacturing technique and JD’s NFC solution, consumers can obtain information such as origin, inspection reports, production videos and more, in a process that is as easy as holding their smart phones with the JD app near the packaging.

NFC technology enables the contactless exchange of data over short distances, e.g., Apple Pay is one of the applications of such technology. Despite the vast application in finance, traffic and other industries, it is still challenging and rare to apply NFC tags in flexible packaging, which is easily bent to break the connection between chip and antenna which are inside the tag.

“Once NFC is commercially applied in flexible packaging, it will play a vital role to change the experience of product authentication and tracing, as the tag integrated on packaging cannot be replaced or reused, in contrast to an attachment of QR code or barcode,” said Wang.

“This technology has put forward higher requirements for the manufacturing of flexible packaging to make sure it won’t influence the functionality and effectiveness, in addition to being user-friendly in design,” said Wang. “This is the reason why NFC tags were widely used for rigid packaging products such as wine, rather than food which are commonly packaged in plastics.”

Actually, unlimited multi-media information can be included in NFC tags, which will bring an interactive experience between consumers and brands that could benefit brand reputation and influence purchasing decisions. NFC will also enable products to be connected to the whole IoT network. This would make it possible for food packaging to automatically alert consumers via smart ends such as smart phones or smart refrigerators when the product is reaching its expiry date.

Apart from the application to the consumption end, JD Logistics is also researching in applying NFC technology to warehousing and distribution and more. With the cost of NFC tags continuously lowering, more and more NFC integrated packaging will emerge and is expected to make a difference to broader industries.

 

(yuchuan.wang@jd.com)