JD Farm has added 10 agriculture projects to help farmers get through the epidemic. The programs cover wolfberries from Ningxia Hui Autonomous Region, rice from Yunnan province, etc.
Leveraging big data, AI, IoT and sales channels, JD Farm has now cooperated on 28 farm projects nationwide.
Although COVID-19 has posed sales challenges for local agricultural products, JD’s technology-driven approach and supply chain have helped producers maintain stability. Agricultural products on JD sold out quickly, according to internal data.
“We hope to leverage JD’s capability to help more farmers produce high quality local products. This way, more young people will be willing to work in the countryside,” said Zhiwei Qiao, head of JD Farm.
Profit margins for “Wuchang” rice from Heilongjiang province produced in traditional farming methods are very thin. Cooperating with JD Farm, however, the entire production process can be traceable and all products are produced according to high standards, increasing product quality. From October 2019 to now, sales volume of the product has increased nearly two times compared with same period last year, prior to cooperating with JD.
JD Farm will continue to leverage smart solutions to help more farmers digitally manage their farms and promote the overall digitalization of the agricultural industry.
On May 28th, JD announced a strategic investment in Gome Retail, one of China’s largest electronics chains, and will buy $100 million worth of convertible bonds in the company. The strategic cooperation between JD.com and Gome Retail is a further deepening of the cooperation between the two sides after Gome’s official flagship store launched on JD.com.
According to the agreement, leveraging both parties’ online and offline advantages over the years, the two sides will achieve more synergies and better supply chain integration, as well as resource sharing in logistics and installation services, and other business-related aspects such as financial services.
This cooperation is also another strategic extension of JD.com’s reach in home appliances. In the last more than a year, JD.com has invested in Five Star, D Phone, Lecoo and other enterprises, and created a large number of diversified formats, such as JD E-Space, JD Computer and Digital Products Stores and JD Home Appliance Experience Stores. The strategic cooperation with Gome not only marks the acceleration of JD’s integration and opening up, but also represents the company’s commitment to promote an ecosystem approach by relying on its infrastructure, including supply chain, logistics, and technology. It also represents JD’s commitment to work together with partners for more efficient and sustainable development.
JD.com is a “supply chain-based technology and service enterprise”, and has won the trust of many users with its high-quality customer experience. The company has a clear advantage in omnichannel retail for digital products, home appliances, consumer goods and other categories. At the same time, it is home to more than 2,600 brands with over RMB 100 million in sales each on JD and hundreds of thousands of merchants around the world to achieve faster growth. JD’s 17th 618 Grand Promotion is also the first national shopping festival in the post-epidemic era. The strategic cooperation announced by JD.com and Gome will undoubtedly provide a strong boost to promote economic recovery and consumption growth after the epidemic.
JD.com has partnered with Shanghai Animation Film Studio to release a micro movie “JOY STORY III: Returning to No. 618“, in which JD’s JOY and several classic animation characters from Shanghai Animation Film Studio go on an adventure into a fantasy world, telling a story of “living up to your passion” and “chasing your dreams”.
JD.com is not only an e-commerce platform, but also one of the best platforms for IP brands to reach more consumers. During the emotional journey which pays tribute to “Childhood Faith”, classic images from Shanghai Animation Film Studio, like Ne Zha, Mr. Black Cat, Monkey King and many famous brands such as Abbott, OSM, Huawei, Xiaomi, Vivo, Yili, come together and embrace this new trend. In this cooperation, JD leverages its own rich resources to help Shanghai Animation Film Studio not only understand the mentality of consumers of all ages, but also to help the studio more effectively and deeply communicate with consumers, while meeting their needs.
Animation characters could make good marketing. AMD is a world-renowned chip manufacturer and usually IP customization is difficult for B2B brands. JD.com has successfully enabled AMD to use the image of Monkey King, a famous animation character, in different marketing materials, including sales pages, emailing, text messages, official websites and other resources. During AMD’s sales event on May 16th, with JD’s help in successfully attracting traffic and driving click-through rates, sales of AMD products reached over RMB 100 million yuan within five minutes. Many of AMD’s OEM manufacturers also joined the event and launched posters, extending the reach of the campaign.
JD Worldwide, JD.com’s platform for imported products, will offer over 30, 000 new imported products from over 100 countries during JD’s upcoming 618 Grand Promotion.
The introduction of new products has been one of JD Worldwide’s key operations. JD Worldwide will work with NIKE, Perrier ,French skincare brand Clarins, Japanese skin care brand DECORTÉ, German baby milk formula brand Aptamil to launch new products for JD customers. In the first half of 2020, over 600 overseas brands have launched over 3,000 products on JD Worldwide.
In response to demand from Chinese consumers for not just high quality products but also high quality services, beginning this 618, JD Worldwide will also expand its “Value Assurance Package” from just first-party products to include third party products. The “Value Assurance Package” includes fast refund, return with no reason within seven days, damaged package return, return due to allergy, and product traceability services. The move to expand the scope of the “Value Assurance Package” not only enables customers to enable a better shopping experience but also improves the service quality of JD’s third party merchants.
During JD’s 618 Grand Promotion, as the leading home appliance retail platform in China, JD has arranged a variety of special benefits and services for customers.
JD has cooperated with many brands to offer hundreds of billions yuan in discounts. Over 40 brands have created over 200 special production lines to produce over 1,000 exclusive products. For example, Dyson will offer 70% of its Dyson Airwrap inventory to JD during 618. Some other promotions include a 60-inch 4K TV for less than RMB 2,000 yuan, a 55-inch 4K smart TV for RMB 1399 yuan, a Panasonic dishwasher for RMB 1899 yuan, and a new Midea air circulator for RMB 459 yuan – prices are significantly lower than usual.
Service is always key for ensuring the “last mile” of the shopping experience. JD has upgraded its service during 618 so that customers can enjoy a 30-day price protection policy for home appliances bought on JD’s first party platform, and the option to replace a new home appliance with a quality problem within 180 days. JD will also provide integrated delivery and installation service for TVs, and fast installation service for air conditioners.
JD will also offer RMB 300-600 yuan subsidies for people who trade in old air conditioners for new one. It will provide a pre-sale video service to help guide consumers in the purchase of home appliances.
In addition, offline stores JD’s E-Space will participate in a 24-hour promotion on June 18th, providing customers with subsidies and discounts. JD’s over 12,000 home appliance experience stores will leverage livestreaming for marketing promotion, covering Hebei, Henan, Hunan and Guangdong provinces.
JD Central (JDC), the e-commerce joint venture of JD.com in Thailand, will launch its biggest mid-year shopping festival on May 29th, which will last until June 20.
Named JD Central 618 Super Joy Shopping Fest, the campaign will start with a warm up sale which offers customers products from 6,500 brands at discounted prices.
The warm-up sale will be followed by a Super Flash Sale which offers exclusive products for a special price of 618 bahts (around US$20).
Customers will also have a chance to win coupons during different stages of the campaign.
From June 18th to 20th, a Super Flash Sale will offer products at prices as low as just one baht (US$0.03).
“618 is the largest annual shopping festival of our parent company JD.com. JDC will continue to expand it with the JD Central 618 Super Joy campaign in Thailand, which brings to customers 100 percent authentic brand products with special prices,” said K. Rvisra Chirathivat, CMO of JDC.
“The campaign is also aimed at helping relieve tension of people who are ready to return to normalcy following the loosening of the COVID-19 lockdown measures, allowing shoppers to enjoy fun through online shopping. It is also aimed at helping stimulate domestic economic circulation,” said Chirathivat.
618 shopping festival was launched by JD.com in China 17 years ago. In addition to the quality assurance of authenticity strictly maintained over the past 17 years, JD.com has also provided consumers with a good shopping experience, including high-quality customer service, after-sales, logistics and other services, and won the trust of hundreds of millions of consumers as a result.
Details of JDC’s shopping festival can be been at www.jd.co.th.
On May 27th, JD Retail, the retail business of JD.com, announced a strategic partnership with Kuaishou Technology, China’s leading video sharing and livestreaming platform, to develop a short video e-commerce livestreaming ecosystem. While “Kuaishou” means “fast hand”, this partnership will see a deep collaboration on Kuaishou Xiaodian dubbed “little shops” in terms of supply chain, brand marketing and data capabilities.
Su Hua, Founder and CEO of Kuaishou, Lei Xu, CEO of JD Retail attend the signing ceremony
According to the agreement, JD will provide selected products to Kuaishou’s little shops and the two parties will build a product pool together. Kuaishou users will be able to purchase JD’s first party products without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.
The partnership will kick off during JD’s 17th Anniversary Grand Promotion (“618”) and Kuaishou’s June 16th Shopping Festival. From June 16th to 18th, products from JD’s first party business will be available for to a portion of Kuaishou’s livestreaming KOLs.
At the same time, JD Retail and Kuaishou will collaborate to strengthen brand marketing capabilities. Kuaishou’s anchors will do livestreaming and short video marketing, and JD will provide joint marketing capabilities and fulfillment services, to enhance the core competitiveness of both brands. The two parties will also explore precision marketing based on JD’s insights on customer shopping behavior and Kuaishou’s understanding of short video and e-commerce livestreaming.
“The retail industry is facing the opportunities and challenges of more and more diversified consumer demand and consumption scenarios. JD Retail has China’s leading retail supply chain, and is trusted by hundreds of millions of customers because of its quality product offerings and services. It is committed to driving the transformation of the retail industry through opening up its own capabilities. Kuaishou is a short video social platform loved by hundreds of millions of users. The partnership between JD Retail and Kuaishou will provide Chinese consumers with a high-quality experience in richer shopping scenarios,” said Lei Xu, CEO of JD Retail.
“Since the beginning of this year, short video livestreaming in e-commerce has been developing rapidly. As a short video live broadcast platform with more than 300 million daily active users, Kuaishou is the earliest explorer and leader in the e-commerce livestreaming industry with leading advantages in the number of users and the creation of new scenarios. JD Retail is a high-quality e-commerce platform with an industry-leading supply chain. This collaboration will bring an even more high-quality shopping experience to Kuaishou’s users,” said Su Hua, CEO of Kuaishou.
As early as June 2019, Kuaishou announced that users can view JD products in the Kuaishou app and be redirected to the JD app to make a purchase. The latest cooperation is an upgrade and will supplement and advance Kuaishou in terms of product offering, and is also in line with Kuaishou’s goal to expand its boundaries to brands and high-quality goods. JD will gain in terms of being able to reach new users and push into new scenarios in the emerging e-commerce livestreaming market.
On May 20th, JD Worldwide, JD.com’s platform for imported products, held its first-of-the-year online business development conference with the Korean International Trade Association (KITA) to recruit Korean brands.
After the outbreak of COVID-19, many overseas brands have met difficulties in entering the Chinese market. The online conference provides a new channel for Korean brands to get to know the platform and the services of JD Worldwide. Over 250 Korean brands joined this online event.
The conference introduced the process and policies required for launching on JD Worldwide, and the international logistics service provided by JD Logistics. Since the epidemic, JD Worldwide has maintained close connection with KITA and joined several of its online dialogues with Korean brands to help them enter the Chinese market. So far, JEJUON, Peach and, 2ndesign and I’M Sorry For My Skin have showed interest and are under discussion with JD Worldwide.
Since the beginning of 2020, JD Worldwide has initiated cooperation with Korean brands including AKPLAZA, ONNURI, FGBeauty, LENSME, ROMANTICCROWN, Maeil, O-LENS, the saem, CLIO and others. JD Worldwide can not only recommend high-quality operators to help brands accelerate the process of coming on board, but also provide support on store operations and marketing to help brands improve their performance.
JM Solution, the Korean beauty brand, has successfully increased exposure in the Chinese market through working with JD Worldwide. Since JM Solution joined JD in October 2018, the brand has accumulated over 1 million customers and sold 2.5 million boxes of facial masks. In Q1 2020, sales of the brand increased 83% y-o-y. With JD’s analysis on customer’s shopping habits and preferences, JM Solution provided a customized gift box exclusively for JD customers. The brand also debuted its new sleep mask on JD Worldwide, using livestreaming to attract customers. Ninety days following the product launch, sales on JD accounted for 93% of the total sales on all channels. During the 2019 Singles Day Sales Festival, through online and offline marketing activities, JD Worldwide helped JM Solution increase sales by 85% y-o-y. JD Worldwide can also provide training to partners on platform operations and use of JD’s marketing resources and advertisements.
On March 20th, 2020, JD Worldwide held an online conference for merchants and announced that JD.com will help international brands turn over 1,000 new products into hot selling products this year, and nurture over 3,000 new international brands on the platform. JD Worldwide has also launched the English version of its business development website. Any international brand interested in building their business with JD in China can apply via https://www.jd.hk/cooperation_en or by emailing worldwide@jd.com.
